Three Kingdoms
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Alibaba to Sell Gaming Division
Alibaba is moving to divest its gaming division, Lingxi Games, in a transaction valued at over $2 billion. The acquisition is reportedly being led by the investment firm Trustar Capital.
- Alibaba is selling its gaming division, Lingxi Games, to the investment firm Trustar Capital for over $2 billion.
- The final sale price of over $2 billion significantly exceeds the initial valuation of 7 to 9 billion yuan ($1–1.33 billion).
- Alibaba is divesting from gaming as part of a strategic shift to prioritize core business areas, specifically cloud technologies and artificial intelligence.
Palworld Sold a Million Copies… Already?
The primary focus of this analysis is the unprecedented commercial breakout of Palworld and a broader examination of current sales trends across PC and console platforms during the third week of January 2024.
- Palworld achieved over one million Steam sales in its debut window, significantly outperforming initial projections of 200,000 to 300,000 units.
- The success of Palworld was driven by a genre mash-up of creature collection and survival crafting, supported by an influencer campaign that peaked at 400,000 concurrent Twitch viewers.
- Palworld reached 370,000 concurrent players on Steam despite technical issues and controversy surrounding its creature designs.
Olympic Council of Asia and Asian Electronic Sports Federation to Host Road to Asian Games
The Olympic Council of Asia and the Asian Electronic Sports Federation have announced the Road to Asian Games, a qualifying competition scheduled to take place in Macau from June 15 to July 16, 2023.
- The Olympic Council of Asia and the Asian Electronic Sports Federation will host the 'Road to Asian Games' (RTAG) competition in Macau from June 15 to July 16, 2023.
- Twenty-nine countries and regions will participate in the event, with results directly impacting the seeding and grouping for the subsequent Hangzhou Asian Games in September.
- The tournament will feature the same seven official esports titles as the Hangzhou Asian Games, including League of Legends, Dota 2, Honor of Kings, Peacekeeper Elite, Dream of The Three Kingdoms, Street Fighter V, and FIFA Online 4.
Analyst Bulletin: Mobile Game Market Review March 2023
The mobile game market in March 2023 was characterized by significant content updates and the introduction of new gameplay modes across major titles to bolster player engagement.
- PUBG Mobile launched a beta for 'World of Wonder,' a new creative mode allowing user-generated content and custom PvP games to celebrate its fifth anniversary.
- Lingxi Games solidified its position in the Chinese 4X strategy market by launching 'Three Kingdoms Warchess,' which reached the top 10 grossing, joining their existing hit 'Three Kingdoms Tactics.'
- Goddess of Victory: NIKKE reached #3 on the Japanese top-grossing chart following a successful dog-themed event titled 'Bow Wow Paradise.'
Olympic Council of Asia Removes Hearthstone From Hangzhou Asian Games
The Olympic Council of Asia has officially removed the digital card game Hearthstone from the roster of esports titles for the Hangzhou Asian Games.
- The Olympic Council of Asia has removed Hearthstone from the Hangzhou Asian Games competition lineup.
- The removal is a direct consequence of the terminated partnership between Activision Blizzard and NetEase, which resulted in the shutdown of all Hearthstone servers in mainland China.
- With the removal of Hearthstone, the total number of official esports titles for the Hangzhou Asian Games has been reduced to seven.
Genshin Impact Remains 3rd Highest-Grossing Mobile Game Globally
Two years following its global launch, the mobile title Genshin Impact has solidified its position as a top-tier financial performer in the gaming industry.
- Since its September 2020 launch, Genshin Impact has generated $3.7 billion in global player spending, ranking as the third highest-grossing mobile game behind Honor of Kings and PUBG Mobile.
- The game leads the gacha-monetization category, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which have each generated $1.7 billion.
- Revenue is geographically distributed with China accounting for 33% ($1.2 billion), Japan for 24%, and the United States for 17%.
Genshin Impact: $3.7 Billion Generated on Mobile in First Two Years
Genshin Impact has established itself as a dominant force in the mobile gaming sector, generating $3.7 billion in global player spending across the App Store and Google Play during its first two years of operation.
- Genshin Impact generated $3.7 billion in mobile player spending globally across the App Store and Google Play during its first two years following its September 28, 2020, launch.
- The title ranks as the No. 3 highest-grossing mobile game worldwide since its release, trailing only Tencent’s Honor of Kings ($5.5 billion) and PUBG Mobile ($4.9 billion).
- Genshin Impact is the top-earning mobile game utilizing gacha monetization, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which each generated $1.7 billion in the same period.
Global Mobile Games in July 2022: Stumble Guys Tops the Downloads Chart
Global mobile game activity in July 2022 was dominated by strong revenue, download and advertising performances across several titles.
- Stumble Guys became the top-downloaded mobile game in July 2022 with 8.7 million downloads, a 52.6% month-on-month increase driven largely by the U.S. market.
- Uma Musume Pretty Derby achieved a 57.5% month-on-month revenue increase on the App Store, fueled by high-profile collaborations with StarHorse 4 and The Idolmaster.
- Knives Out saw a 68.1% month-on-month revenue rebound on the App Store following strategic partnerships with major franchises including One Piece, EVA, and Sword Art Online.
Chinese Game Three Kingdoms Tactics Published by Alibaba Surpasses $1 Billion in Revenue
The mobile strategy game Three Kingdoms Tactics, published by Alibaba, has achieved significant commercial success, surpassing $1.2 billion in lifetime revenue as of April 2021.
- The mobile game Three Kingdoms Tactics, published by Alibaba, has surpassed $1.2 billion in lifetime revenue since its September 2019 release.
- As of April 2021, the title became the highest-grossing 4X strategy game on the App Store and the 5th top-grossing iOS game globally for that year.
- China drives the vast majority of the game's financial success, accounting for 96.2% of its total iOS revenue.
What Is Marketing Intelligence?
Marketing intelligence is defined as the systematic collection and analysis of data related to marketing activities, enabling advertisers to benchmark competitors’ strategies and refine their own plans.
- Marketing intelligence provides an 80% competitive advantage by enabling real-time monitoring of industry dynamics and rapid strategy optimization.
- Creative intelligence identifies industry-specific trends, such as the prevalence of war imagery in 'Three Kingdoms' mobile games and the varying design priorities between large and small advertisers.
- Audience intelligence utilizes keyword-based reports from Facebook and Google to identify specific user segments, such as the tendency for puzzle games to skew toward female iOS users aged 25–34 in the U.S.
Chinese Mobile Games Market: 2019 vs. 2020
The Chinese mobile games market underwent significant shifts between Q2 2019 and Q2 2020, a period heavily influenced by the global COVID-19 pandemic.
- Tencent’s share of the Chinese iOS mobile game revenue market dropped by 10 percentage points, falling from 49.58% in Q2 2019 to 39.26% in Q2 2020, representing a quarterly revenue decrease of over $125 million.
- Lingxi Games emerged as a major market disruptor, growing its market share from 0.38% in Q2 2019 to 6.64% in Q2 2020, driven largely by the success of 'Romance of the Three Kingdoms – Strategic version'.
- The MMORPG subgenre, historically a staple of the Chinese market, saw its revenue share drop by over 8% to 23.5% in Q2 2020, a decline equivalent to nearly $108 million in quarterly revenue.
9 New Creative Tips for Video Game Ads
The article outlines nine creative strategies for video game advertising, emphasizing the dominance of video ads in 2020 where they comprised 90% of all game promotions.
- Video ads dominated the game advertising landscape in 2020, accounting for 90% of all promotional content.
- Psychological triggers and provocative language can drive rapid viral engagement, as seen with 'Find The Differences' achieving one million likes and 5.3k comments on Instagram in a single day.
- Playable ads are a high-value strategy that increases conversion rates and ROI by allowing users to experience gameplay mechanics prior to downloading the app.
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