Global Mobile Games in July 2022: Stumble Guys Tops the Downloads Chart

Global mobile game activity in July 2022 was dominated by strong revenue, download and advertising performances across several titles. Revenue leaders included the Japanese and South Korean versions of “Uma Musume Pretty Derby,” which leveraged high‑profile collaborations with StarHorse 4 and The Idolmaster to achieve a 57.5 % month‑on‑month increase on the App Store and climb 11 spots in revenue rankings. “Knives Out” rebounded from a January slump, posting a 68.1 % month‑on‑month rise on the App Store after partnering with One Piece, EVA and Sword Art Online. Other notable revenue performers were “Fate/Grand Order,” which surged from rank 400 to 84 on the iOS free chart following its anniversary countdown, and “Dragon Ball Z: Dokkan Battle,” which benefited from a 7th‑anniversary event to secure a top‑20 spot on Google Play.

Download activity saw “Stumble Guys” surpass “Subway Surfers,” achieving 8.7 million downloads—a 52.6 % month‑on‑month jump—with the United States contributing 27.6 % of traffic. “Minion Rush” experienced a resurgence after the Minions film release, reaching No. 9 on the iOS free chart with 1.9 million downloads. New entrants such as “Airport Master!” and “Snow Race!!” also entered the top‑20 download lists, with “Airport Master!” reporting a 419.9 % month‑on‑month increase.

Advertising efforts were dominated by new titles on both platforms. “Daily Themed Crossword” led iOS advertising with 5,200 deduplicated creatives—a 477.8 % month‑on‑month rise—while “Scatter Slots” and other casino games topped Android advertising charts with over 37,600 creatives. Strategy titles like “Three Kingdoms Origin” and “The Ants” also increased creative counts modestly, reflecting a competitive push among new and legacy games.