League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
TSM Selling LCS Slot, Plans Move to Another Region
TSM, a prominent Los Angeles-based esports organization, has announced its intention to sell its franchise slot in the League of Legends Championship Series (LCS).
- TSM is selling its League of Legends Championship Series (LCS) franchise slot with an asking price of approximately $20 million USD.
- TSM CEO Andy Dihn stated that the decision to exit the North American league is driven by the organization's inability to win a championship, rather than financial concerns.
- The organization plans to continue competing in League of Legends by moving its team to a different international region, though no specific destination has been confirmed.
Court Greenlights Riot Games’ $100M Settlement
California courts have granted final approval for a $100 million settlement between Riot Games and the California Department of Civil Rights, effectively resolving a gender discrimination class action lawsuit that originated in 2018.
- California courts have granted final approval for a $100 million settlement to resolve a 2018 class-action gender discrimination lawsuit against Riot Games.
- The settlement includes $80 million in direct payments to approximately 1,600 current and former employees and contractors, with the remaining $20 million allocated to legal fees and related expenses.
- Riot Games is required to spend an additional $18 million over the next three years to fund diversity, equity, and inclusion (DEI) programs.
Burger King Sponsors Weibo Gaming
The Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the American fast-food chain Burger King.
- Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the fast-food chain Burger King.
- The partnership focuses on content creation for the Chinese social media platform Weibo, which is the parent company of WBG.
- Burger King will be included on WBG’s official sponsor list, though the brand will not feature its logo on the team’s jerseys.
T1 Base Camp to Open in Seoul
The South Korean esports organization T1 Entertainment & Sports is expanding its physical footprint with the launch of a new fan-focused facility, T1 Base Camp, located in the Hongdae district of Seoul.
- T1 Entertainment & Sports is opening a new fan-focused facility called 'T1 Base Camp' in Seoul’s Hongdae district on May 13, 2023.
- The facility will feature an esports stage, a merchandise store, and multiple LED screens for broadcasting live League of Legends matches.
- Specific financial details regarding the project, including construction costs and total square footage, have not been disclosed.
Deutsche Lufthansa Becomes Jing Dong Gaming’s Exclusive Airline Partner
Deutsche Lufthansa AG has entered into a strategic partnership with the Chinese esports organization Jing Dong Gaming (JDG), establishing the German carrier as the team’s exclusive airline partner for international competitions.
- Deutsche Lufthansa AG has signed a partnership agreement to become the exclusive airline partner for the Chinese esports organization Jing Dong Gaming (JDG).
- The partnership focuses on providing travel support for JDG during their participation in international esports tournaments.
- Financial terms of the sponsorship deal between the German airline and the esports organization were not disclosed.
Top Gaming Ads of April 2023
The gaming industry continues to leverage influencer marketing on live-streaming platforms to drive product awareness and community engagement.
- Disney’s promotion of 'Speedstorm' via streamer IlloJuan was the top April 2023 activation, generating 185K hours watched and a peak viewership of 43.8K.
- Odyssey Interactive’s campaign for 'Omega Strikers' with streamer Asmongold secured second place, achieving 135K hours watched and 27.6K peak viewers.
- The 'Omega Strikers' campaign successfully expanded its reach beyond the core 'footbrawler' community by leveraging a diverse roster of streamers including Ludwig, fps_shaka, and Alpharad to foster competitive community engagement.
G2 Esports Partners With Jägermeister
Berlin-based esports organization G2 Esports entered into a partnership with the spirits brand Jägermeister in May 2023.
- G2 Esports has entered a partnership with spirits brand Jägermeister, marking the liquor company's first-ever sponsorship deal within the esports industry.
- The partnership includes the creation of an original content series, social media marketing, and brand placement on G2 Esports jerseys, subject to regional league restrictions on alcohol advertising.
- The companies scheduled a launch activation event, the 'Jägermeister x G2 Party,' for May 12, 2023, at the 26 Leake Street venue in London.
Mercedes-Benz Korea Sponsors T1 Entertainment & Sports
Mercedes-Benz Korea has entered into a sponsorship agreement with the South Korean esports organization T1 Entertainment & Sports.
- Mercedes-Benz Korea has signed a sponsorship deal with the esports organization T1 Entertainment & Sports, marking the brand's first partnership with a South Korean esports team.
- The agreement effectively ends the previous partnership between T1 and BMW, which had been in place since April 2020.
- As part of the new deal, the Mercedes-Benz logo will be prominently displayed on the center of T1 team jerseys, debuting at the League of Legends Mid-Season Invitational in London (May 2–21, 2023).
Talon Esports Extends Paris Saint-Germain Partnership for Three More Years
Paris Saint-Germain (PSG) and Talon Esports have formally extended their multi-year partnership for an additional three years.
- Paris Saint-Germain (PSG) Esports and Talon Esports have extended their multi-year partnership for an additional three years.
- The renewed agreement focuses on operating League of Legends rosters under the 'PSG Esports' brand within the Pacific Championship Series in Southeast Asia.
- The collaboration will prioritize talent development, an athletic approach to competitive gaming, and the pursuit of regional commercial partnerships and content creation.
Talon Esports Renews Partnership With SteelSeries
Talon Esports, a prominent organization based in Southeast Asia, has formally extended its partnership with gaming peripherals manufacturer SteelSeries.
- Talon Esports has renewed its partnership with gaming peripherals company SteelSeries for the 2023 calendar year.
- Under the agreement, SteelSeries will continue to serve as the official gaming peripherals partner for Talon’s Dota 2 team.
- The partnership includes the provision of SteelSeries hardware to the team and ongoing collaboration on product testing and development.
Durex Signs Partnership Deals With League of Legends Pro League, MSI, and Worlds
Durex has entered into a series of partnership agreements with Riot Games, marking the brand’s first official foray into the League of Legends esports ecosystem.
- Durex has signed partnership deals with Riot Games for the League of Legends Pro League (LPL), the Mid-Season Invitational (MSI), and the League of Legends World Championship (Worlds).
- The partnership marks the first time Durex has sponsored League of Legends esports properties, with financial terms of the agreement remaining undisclosed.
- The brand will make its debut as a sponsor at the 2023 Mid-Season Invitational, which is scheduled to take place in London from May 2–21, 2023.
Former Epic, Riot Exec Mike Seavers Joins Yuga Labs
Yuga Labs, a prominent Web3 and NFT company, has appointed Mike Seavers as its new chief technology officer, effective May 22, 2023.
- Mike Seavers, former EVP of Development at Epic Games and former CTO at Riot Games, has been appointed as the new Chief Technology Officer of Yuga Labs, effective May 22, 2023.
- Seavers replaces outgoing CTO Kerem Atalay, who will transition into a role as a strategic advisor for the company.
- Yuga Labs is a prominent web3 and NFT company known for properties including Bored Ape Yacht Club, Otherside, CryptoPunks, 10KTF, and Meebits.
Companies behind it
Riot Gamesdeveloper, publisher, owner317
Overwolfowner25
Tencent Holdingspublisher697- Riotowner320
- NAVERowner2
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