T1 Base Camp to Open in Seoul

Key insights

5 takeaways

01
T1 Entertainment & Sports is opening a new fan-focused facility called 'T1 Base Camp' in Seoul’s Hongdae district on May 13, 2023.
02
The facility will feature an esports stage, a merchandise store, and multiple LED screens for broadcasting live League of Legends matches.
03
Specific financial details regarding the project, including construction costs and total square footage, have not been disclosed.
04
The launch follows a shift in T1’s brand partnerships, as the organization signed a three-year deal with Goal Studio in January 2023 to replace Nike as its primary apparel partner.
05
Nike remains the official footwear and fitness partner for T1, despite the organization's previous, unrealized plans to collaborate with the brand on a training facility at its headquarters.

Summary

The South Korean esports organization T1 Entertainment & Sports is expanding its physical footprint with the launch of a new fan-focused facility, T1 Base Camp, located in the Hongdae district of Seoul. Scheduled to open on May 13, 2023, the venue is designed to serve as a hub for the organization’s community, featuring a dedicated merchandise store and an esports stage equipped with large LED screens for broadcasting live League of Legends matches.

The establishment of this facility represents a strategic effort by T1 to deepen fan engagement through a permanent, accessible location. While specific financial details regarding the construction costs and the total square footage of the site remain undisclosed, the project highlights the organization's ongoing commitment to physical infrastructure. This development follows a history of partnership discussions aimed at enhancing T1’s facilities, including a previous, unrealized plan to build a training center in collaboration with Nike.

T1 continues to maintain a robust commercial presence, supported by its ongoing partnership with Nike—which serves as the organization's official footwear and fitness provider—and a three-year agreement with the sports lifestyle brand Goal Studio. The opening of T1 Base Camp underscores a broader industry trend of professional esports organizations investing in branded, multi-purpose spaces to foster community interaction and provide immersive experiences for their supporters.