League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
Gamers Lounge Teams With Riot Games for MEA
Cairo-based gaming organization Gamers Lounge has entered a strategic partnership with Riot Games to serve as its official creative arm for the Middle East and Africa (MEA) region.
- Cairo-based agency Gamers Lounge has been appointed as the official creative arm for Riot Games in the Middle East and Africa (MEA) for the 2024 calendar year.
- The partnership, which has been active since the start of 2024, tasks Gamers Lounge with promoting Riot Games' intellectual properties, including Valorant, League of Legends, and League of Legends: Wild Rift.
- Gamers Lounge is launching a 'Creative Hub' dedicated to graphic design, illustration, video production, and broadcast services to support Riot Games' regional vision.
Talon Esports Partners With Certified Saudi Arabia, XP.GG
Talon Esports, a global organization based in Hong Kong, has expanded its commercial footprint through two strategic partnerships aimed at enhancing brand visibility and digital engagement.
- Hong Kong-based Talon Esports has entered into a partnership with Saudi Arabian streetwear brand Certified Saudi Arabia to release a limited-edition apparel collection featuring the organizations' respective bird logos.
- The apparel collaboration, facilitated by Hawk Gaming Group, launches on July 29, 2024, to coincide with Talon Esports' participation in the World Cup in Riyadh, where they are competing in PUBG Mobile, Starcraft 2, and Rainbow 6 Siege.
- Talon Esports has also partnered with Melbourne-based Perion Labs to promote XP.GG, a blockchain-based gaming platform launching on August 1, 2024.
Berlin International Gaming Partners With BWI
Berlin International Gaming (BIG), a prominent Germany-based esports organization, has entered into a strategic partnership with BWI GmbH, a major German IT service provider and the official digitalization partner of the German military.
- Berlin International Gaming (BIG) has entered a partnership with BWI GmbH, a major German IT service provider and the official digitalization partner of the German military (Bundeswehr).
- The deal was facilitated by the sports business agency SPORTFIVE, though the specific financial terms of the agreement were not disclosed.
- BWI will provide direct support to BIG’s men’s and women’s Counter-Strike 2 teams, as well as the organization's Trackmania team.
GiantX Acquires iTero Gaming
The European esports organization GiantX has acquired iTero Gaming, a UK-based startup specializing in artificial intelligence-driven coaching for the competitive title League of Legends.
- European esports organization GiantX has acquired UK-based AI coaching startup iTero Gaming for an undisclosed multi-million-pound sum.
- iTero Gaming founder Jack Joseph Williams will join GiantX as the new head of gaming technology to lead AI-driven performance and strategic development initiatives.
- The iTero Gaming platform, which focuses on League of Legends coaching, has achieved 250,000 installs in less than two years since its launch.
IOC Makes Olympic Esports Games Official
The International Olympic Committee (IOC) has officially established the Olympic Esports Games, marking a significant expansion of the Olympic brand into the digital gaming sector.
- The International Olympic Committee (IOC) Executive Board has unanimously voted to establish the official Olympic Esports Games.
- The inaugural Olympic Esports Games are scheduled to take place in Saudi Arabia in 2025.
- The event follows a 12-year partnership agreement signed between the IOC and the National Olympic Committee of Saudi Arabia.
Welcome to the Olympic Esports Games
The International Olympic Committee (IOC) has officially announced the creation of the Olympic Esports Games, with the inaugural event scheduled to take place in Saudi Arabia.
- The International Olympic Committee has officially launched the Olympic Esports Games, with the inaugural event to be hosted in Saudi Arabia.
- The IOC has secured a 12-year partnership with Saudi Arabia to leverage the nation's gaming investments while offloading financial and reputational risks from the organization.
- The initiative is a strategic response to declining broadcast viewership and the increasing difficulty of securing host cities for traditional Summer and Winter Olympic Games.
Honda Partners With Twitch Rivals
Honda has entered into a strategic partnership with Amazon-owned streaming platform Twitch to become the official automotive partner of the Twitch Rivals tournament series.
- Honda has become the official automotive partner of the Amazon-owned streaming platform Twitch Rivals, though the financial terms of the agreement were not disclosed.
- The partnership centers on promoting the 2025 Civic hybrid sedan through an interactive, multi-episode content series titled 'Chat’s Civic Mods' that allows the community to customize the vehicle in-stream.
- A crowdsourced, custom-designed 2025 Civic hybrid will be unveiled at TwitchCon in San Diego, scheduled for September 20–22, 2024, where it will be awarded to a member of the Twitch community.
The Esports World Cup’s Spectacular Opening Week
The inaugural Esports World Cup (EWC) in Riyadh represents a significant shift in the global competitive gaming landscape, functioning as an Olympics-style, multi-genre tournament backed by a substantial $60 million prize pool.
- The Esports World Cup (EWC) generated 27 million hours watched and a peak viewership of 1.3 million during its first five days of competition.
- Co-streaming was a critical driver of engagement, accounting for exactly 50% (13.5 million hours) of the total viewership.
- League of Legends dominated the opening week with 11 million hours watched, significantly outperforming Call of Duty: Warzone, which generated 964,000 hours.
Eight Esports World Cup Sponsors Not Shown in Chinese Broadcasts
The Esports World Cup (EWC) experienced a significant loss in brand exposure during its July 2024 League of Legends competition, as eight major sponsors were excluded from Chinese broadcasts.
- Eight major Esports World Cup (EWC) sponsors—Brans, KitKat, LG UltraGear, Adidas, Qiddiya, Dr. Sulaiman AL Habib Medical Group, Pepsi, and Sony—were excluded from Chinese broadcasts of the League of Legends competition.
- The only sponsor featured during the Chinese League of Legends broadcasts was the Saudi Arabian telecommunications company STC Group.
- The omission of sponsor branding extended beyond China, with reports indicating that Vietnamese, French, and Arabic broadcasts also failed to display EWC sponsor logos.
Unilever Brings Top Brands to Esports World Cup
The Esports World Cup Foundation has secured a sponsorship agreement with Unilever, featuring the company’s CLEAR MEN Shampoo and AXE Body Spray brands.
- Unilever brands CLEAR MEN Shampoo and AXE Body Spray have signed on as official partners for the Esports World Cup in Riyadh, Saudi Arabia.
- The Esports World Cup is a multi-week, multi-discipline event running from July 3 to August 25, 2024.
- While financial terms were not disclosed, the partnership aims to reach the 18-24 male demographic in the region through venue branding, broadcast presence, and on-site product activations.
TikTok Partners With the Esports World Cup
TikTok has entered into a strategic partnership with the Esports World Cup (EWC) Foundation to serve as a digital platform for the inaugural eight-week international competition held in Riyadh, Saudi Arabia.
- TikTok has entered a partnership with the Esports World Cup to serve as a content platform for the eight-week tournament held in Riyadh, Saudi Arabia.
- The Esports World Cup runs from July 3 to August 25, 2024, and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi government-owned Savvy Games Group.
- TikTok will launch a dedicated in-app EWC Hub to aggregate content from broadcasters, teams, and players, while also producing exclusive behind-the-scenes reports and live broadcasts.
Aramco Named Main Partner of Esports World Cup
The Esports World Cup Foundation has entered into a strategic partnership with Aramco, the government-owned petroleum and natural gas company, designating the energy firm as a main partner for the inaugural Esports World Cup.
- Aramco has been named a main partner of the Esports World Cup, a multi-week competition taking place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
- As part of the partnership, Aramco will serve as the official title partner of the 'Aramco SIM Arena,' a dedicated space featuring racing simulators for community tournaments.
- The Esports World Cup is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
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