Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
Genshin Impact Generated $150 Million in 7 Days
The provided industry analysis highlights two distinct developments in the mobile gaming sector: the rapid revenue impact of content updates for major titles and the broader shift toward ad-based monetization strategies.
- In September 2021, Genshin Impact generated $150 million in revenue within seven days following the release of version 2.1, surpassing its total revenue for the entire month of August.
- Mobile game advertising revenue across 19 major global markets exceeded $12 billion in 2025, with 2.4 trillion total ad impressions served.
- The share of mobile games utilizing ad monetization increased from 45.1% in July 2021 to 55.6% by May 2026, amid a period of stagnation in in-app purchase revenue.
What Has Happened in the Mobile Games Industry So Far: 2021
The mobile games industry in 2021 underwent a fundamental transformation characterized by the rise of hybrid game design.
- In the Chinese mobile market, the battle royale subgenre has captured approximately 98% of revenue market share, while 4X strategy games have experienced a slight decline of 2–3%.
- Action RPGs are gaining significant traction in the Western market, evidenced by the strong launch of 'My Hero Academia: The Strongest Hero' following the success of 'Genshin Impact,' which previously accounted for 80% of the subgenre's US revenue.
- The 4X strategy genre is increasingly adopting hybrid mechanics, such as integrating puzzle RPG elements or merge mechanics, to broaden their appeal beyond traditional 4X audiences.
Games Radar: Ni No Kuni, Clash Royale, and the Impact of IDFA
This analysis examines mid-2021 trends in the free-to-play mobile gaming industry, specifically focusing on the rapid commercial success of new titles, revenue fluctuations in established games, and the broader market consequences of Apple’s Identifier for Advertisers (IDFA) deprecation.
- Apple’s IDFA deprecation has caused a 15% to 20% revenue drop for iOS developers, with some clients experiencing declines as high as 30% to 40%.
- Ni No Kuni: Cross Worlds reached $100 million in gross revenue in just 11 days, outpacing the launch performance of both Genshin Impact and Pokemon Go.
- Only 20% of consumers are opting into Apple’s App Tracking Transparency (ATT) prompt, significantly eroding the performance of lookalike audiences and downstream event optimization.
Chinese Regulators Limit Potential of Domestic Console Market
The Chinese console market faces significant growth constraints due to a stringent regulatory environment that severely limits the availability of officially licensed software.
- The Chinese console market is projected to generate $1.67 billion by 2025, representing only 2.9% of the country's total software revenue.
- Strict government regulations severely limit the availability of legal console titles, with the Nintendo Switch offering only 22 approved games despite being available in China since December 2019.
- Due to the lack of official releases, Chinese gamers frequently rely on the grey market to access console software.
Analyst Bulletin: Mobile Game Market Review June 2021
The June 2021 Mobile Game Market Review provides a comprehensive analysis of key trends, feature updates, and market shifts across the United States, China, and Japan.
- Sonic the Hedgehog’s 30th-anniversary campaign drove widespread cross-promotion in June 2021, featuring collaborations across multiple titles including Ulala: Idle Adventure, Identity V, and Hokuto no Ken LEGENDS ReVIVE.
- Royal Match integrated a Battle Pass system priced at $9.99, a higher monthly price point compared to competitors like Playrix ($4.99) and Matchington Mansion ($6.99).
- League of Legends: Wild Rift introduced its first mobile-specific social feature, 'Close Friends,' which allows players to share champion pools and unlock perks by earning friendship points through cooperative play.
Netmarble’s New Hit Ni No Kuni: Cross Worlds Surpasses $100 Million in Revenue
Netmarble’s mobile title, Ni No Kuni: Cross Worlds, achieved significant commercial success shortly after its June 2021 launch, surpassing $100 million in global revenue within just 11 days.
- Netmarble’s Ni No Kuni: Cross Worlds generated $101.3 million in mobile revenue across the App Store and Google Play within its first 11 days of release.
- The game reached the $100 million revenue milestone faster than Pokémon GO (12 days) and Genshin Impact (13 days).
- Japan was the primary revenue driver, accounting for 45% of total spending, followed by South Korea at 35% and Taiwan at 15.7%.
RPG Mobile Games: US iOS Market Trends
The provided text covers two distinct developments within the United States gaming industry: a market analysis of the mobile RPG sector and a legislative proposal regarding digital ownership rights.
- RPGs represent the 4th largest genre in the US iOS market, accounting for approximately 14% of total revenue.
- The US mobile market is shifting from turn-based to action RPGs, driven by high-production, open-world titles like Genshin Impact and MHA: The Strongest Hero.
- Genshin Impact holds 10% of the US iOS RPG market share and was the only top 5 RPG to see growth in both revenue (+11.39%) and downloads (+21.72%) during the analyzed period.
Plus: Who Is Steam's Long Tail Paying Off For?
This analysis examines the commercial performance and "long tail" sustainability of video games on Steam, focusing on how initial launch momentum translates into long-term sales.
- Steam review volume serves as a reliable proxy for sales, with a typical multiplier of 30 to 40 units sold per review.
- Top-tier long-tail performers like Guilty Gear Strive and Doki Doki Literature Club Plus! maintained approximately 500 reviews per week six months post-launch, equating to 15,000–20,000 weekly unit sales.
- Long-term commercial success is heavily dependent on genre-specific appeal, particularly in online co-op and tactical shooter categories, and the ability to convert initial launch hype into sustained community engagement.
Genshin Impact: miHoYo Plans 12-Year Support Roadmap
The primary focus of this report is the strategic extension of the development and support roadmap for the title Genshin Impact.
- miHoYo is reportedly extending the development roadmap for Genshin Impact from an initial 5-year plan to a 12-year support cycle.
- The decision to extend the game's lifespan follows record-breaking financial performance, with the title surpassing $1 billion in mobile revenue in under six months.
- In the preceding year, miHoYo generated nearly $800 million in total revenue, largely driven by the success of Genshin Impact.
Top Grossing Mobile Games Worldwide: March 2021
The mobile gaming industry experienced significant revenue generation in March 2021, led by Tencent’s Honor of Kings, which secured the top position with $257.5 million in gross player spending.
- Honor of Kings by Tencent was the top-grossing mobile game worldwide in March 2021, generating $257.5 million in player spending, a 63% increase year-over-year.
- PUBG Mobile, also from Tencent, ranked second globally with $240.5 million in gross revenue, with 59.7% of that total coming from China.
- Cygames' title Uma Musume Pretty Derby, launched in late February 2021, generated $136.6 million in March alone, demonstrating the high revenue potential of the Japanese mobile market.
Global App Revenue Grew 31% Year-Over-Year in Q1 2021 to Nearly $32 Billion
Global consumer spending on mobile applications reached nearly $32 billion in the first quarter of 2021, representing a 31 percent year-over-year increase.
- Global consumer spending on mobile apps reached $31.8 billion in Q1 2021, a 31% year-over-year increase from $24.3 billion.
- Mobile game spending grew 25% year-over-year to $22.2 billion, with Google Play revenue for games rising 31% and Apple App Store revenue growing 21%.
- Total first-time app installs increased 9% year-over-year to 36.7 billion, driven by a 15% growth in Google Play downloads that offset an 8% decline on the Apple App Store.
Analyst Bulletin: Mobile Game Market Review March 2021
The March 2021 mobile game market review provides a comprehensive analysis of industry trends, feature updates, and new title performances across the United States, China, and Japan.
- The Battle Pass model continues to gain traction as a primary tool for boosting retention and monetization, with games like House of Fun: Casino Slots 777 and The Seven Deadly Sins: Grand Cross implementing or revamping these systems in March 2021.
- Major mobile titles are increasingly integrating complex, multi-stage event mechanics, such as Genshin Impact’s Windblume Festival, which combined storyline quests, cutscenes, and mini-games, and Star Wars: Galaxy of Heroes’ two-week Conquest mode.
- Collaborations remain a high-impact strategy for driving engagement, exemplified by Two Dots’ word-puzzle event with Chobani and Kotodaman’s trivia-based collaboration with the Demon Slayer anime franchise.
Companies behind it
As the documents state it.