Clash of Clans
GameBy Supercell · Released Aug 2, 2012
Documents about Clash of Clans
No More Universal Daily Deals on Steam: Is That Good?
Steam is transitioning its storefront promotion strategy by phasing out universal Daily, Midweek, and Weekend Deals in favor of a dynamic, algorithmic recommendation system.
- Steam is transitioning from curated, universal Daily/Weekend Deals to a dynamic, personalized algorithmic recommendation system for its front-page 'Discounts & Events' section, effective early 2027.
- Valve reported that testing the new algorithmic system allowed them to show 10 times more games to customers daily, resulting in measurable increases in store page visits, wishlists, and cart additions.
- The shift aims to reduce administrative friction by eliminating the need for developers to pitch Valve for manual feature placements, allowing them to focus on game and discount creation.
‘Tis the Season: Holiday Live-Ops in 2026
The landscape of live-ops in 2026 reflects a fundamental shift away from reliance on the traditional calendar toward a strategy centered on proprietary, game-specific milestones.
- Games now generate higher revenue and engagement from their own 'manufactured' calendar events than from traditional holidays; for example, Fortnite's Chapter 7 launch event saw a 300% increase in monthly peak players compared to the prior month.
- Christmas week in mobile gaming primarily drives new user acquisition rather than increased spending, with a 1.41x lift in downloads compared to a modest 1.05x lift in revenue.
- Black Friday consistently delivers a 1.19x revenue lift across mobile titles globally, functioning as a reliable commercial event because it leverages existing consumer shopping habits rather than thematic in-game content.
Analyst Bulletin: Mobile Game Market Review July & August 2026
The mobile gaming landscape during July and August 2026 demonstrated a marked departure from traditional seasonal lulls, characterized by aggressive LiveOps strategies and structural innovation.
- The New York Times Games reached ninth place in the revenue charts on August 28, 2026, driven by a 75% discount on first-year subscriptions.
- Marvel SNAP experienced a doubling of iOS downloads compared to its pre-launch baseline following the introduction of a new Draft Mode, which features roguelike mechanics and deck upgrades.
- Mobile games like Coin Master, Dice Dreams, and Disney Solitaire are increasingly utilizing 'chain-offer' mechanics that lock milestone reward progress behind real-money purchases.
Playable Ads Trends in Mobile Games & Apps: July 2026
The July 2026 analysis of playable ad trends highlights the transition of interactive advertisements from secondary creative assets to the primary foundation of mobile user acquisition strategies.
- Playable ads have transitioned from a secondary format to the core backbone of user acquisition strategies in 2026, particularly when integrated into video-led funnels and AI-driven creative workflows.
- Publishers are increasingly adopting a 'mechanic-agnostic' approach, adapting recognizable non-gaming loops—such as Tetris-style puzzles—into diverse game genres like strategy to drive engagement.
- Football-themed mechanics are being utilized as a universal interaction layer across various genres to make unfamiliar gameplay feel instantly accessible and intuitive to new users.
Supercell Launches Equity-Free Grants for African Game Studios
Supercell has introduced a new Developer Grants Program aimed at supporting African game studios through non-dilutive, equity-free funding.
- Supercell has launched an equity-free Developer Grants Program for African game studios, offering non-dilutive funding between US$20,000 and US$200,000.
- The program aims to support 3 to 5 selected studios in its inaugural cohort, with applications closing on August 9, 2026, and funding expected to begin in December 2026.
- To be eligible, studios must be legally registered in Africa, with primary operations and the majority of their team based on the continent.
![Cover of Boom Beach: Revenue and Player Count Stats [2026]](https://files.gameindustrylibrary.com/thumbnails/41346/page-1.png)
Boom Beach: Revenue and Player Count Stats [2026]
Boom Beach, a long-standing real-time strategy title from Supercell, has transitioned into a mature phase characterized by a stable, high-spending core player base rather than aggressive user acquisition.
- As of mid-2026, Boom Beach has accumulated 123 million lifetime downloads and $618 million in total player spending since its 2014 launch.
- The game currently maintains a stable, mature player base averaging 2.04 million monthly active users and 350,278 daily active users.
- Annual revenue has plateaued in recent years, generating $14 million in 2025 and $6 million in the first half of 2026, a significant decline from its 2016 peak of $129 million.
Analyst Bulletin: Mobile Game Market Review February 2026
The mobile gaming landscape in February 2026 reflects a period of significant innovation, characterized by the convergence of disparate genres and the refinement of live-service engagement strategies.
- The mobile market is shifting toward hybrid-genre titles that blend casual, tycoon, and social mechanics into midcore and strategy games to improve retention and monetization.
- Titles like Sunday City: Life Simulator have successfully utilized hybrid mechanics, specifically combining casino-style gameplay with tycoon elements, to reach the top 200 grossing charts.
- High-profile releases like Rainbow Six Mobile are achieving high download volumes on US iOS but struggling to convert initial interest into sustained revenue due to UI complexity and tactical depth.
Fastest-Growing Esports Games of 2025
The global esports landscape underwent a significant transformation in 2025, characterized by the successful integration of new competitive titles and the strategic revitalization of established legacy franchises.
- Honor of Kings achieved the highest year-over-year growth in total hours watched among the top twenty esports titles in 2025, cementing its leadership in the mobile sector.
- The 2025 esports landscape was defined by a shift toward mobile-first titles and the revitalization of legacy franchises like Clash Royale and Clash of Clans through consistent ecosystem updates.
- New competitive titles, most notably Marvel Rivals, successfully integrated into the market by leveraging existing player bases and transitioning standalone modes into independent esports.
Supercell Revenue by Year (2015 – 2025)
Supercell has established itself as a dominant force in the mobile gaming industry, generating over $13.58 billion in total lifetime revenue as of 2026.
- Supercell’s annual revenue has experienced a long-term downward trend since its peak in 2015 ($1.9 billion), hitting a low of $788.5 million in 2023 before rebounding to $1.45 billion in 2024.
- Brawl Stars is the company’s most volatile asset, experiencing a significant resurgence in 2024 with $678.5 million in revenue, more than doubling its 2023 performance.
- Clash of Clans remains the company’s primary revenue anchor, consistently serving as the top-earning title for over a decade despite a gradual decline from its $1.36 billion peak in 2015.
Clash of Clans Player Count, Revenue & Stats
Clash of Clans remains a dominant force in the mobile strategy genre, characterized by high player retention and consistent long-term revenue generation.
- Clash of Clans maintains a massive, stable player base with an average of 21.5 million monthly active users (MAU), peaking at 105.9 million in December 2024.
- The game demonstrates strong daily engagement, averaging 6.5 million daily active users (DAU) with a 2.5% growth in DAU over the 18-month period ending in June 2025.
- Supercell’s title remains a top-tier earner, with monthly revenue frequently exceeding $25 million and peaking at over $36 million in early 2024.
Analyst Bulletin: Mobile Game Market Review December 2024
The mobile game market in December 2024 was characterized by significant content expansions and innovative live event strategies across both casual and midcore genres.
- Pokémon TCG Pocket experienced a 470% spike in daily US revenue on December 17, 2024, following the launch of its first card pack expansion containing 68 new cards.
- Brawl Stars launched its first-ever collaboration with Disney Pixar to bring Toy Story content to the game, featuring a 14-day login event that provided players with a fully upgraded Buzz character for free.
- Monopoly GO! scaled its live operations by launching its largest partner event to date, the 'Haunted Mansion' event, which required eight players to complete collaborative tasks.
Supercell’s SuperFest: A New Mobile Esports Event
SuperFest 2024, held in Helsinki, served as a consolidated esports showcase for Supercell’s three primary titles: Clash of Clans, Clash Royale, and Brawl Stars.
- Supercell’s inaugural SuperFest event, held November 1–3, 2024, generated 7.9 million hours watched with a peak concurrent viewership of nearly 1.1 million.
- Brawl Stars dominated the event's viewership, accounting for 91.3% of the total 7.9 million hours watched, while Clash Royale and Clash of Clans contributed only 5.5% and 3.2% respectively.
- Co-streaming was a critical driver of engagement, accounting for 56% of total event viewership and outperforming official broadcast channels.
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