Clash of Clans
GameBy Supercell · Released Aug 2, 2012
Documents about Clash of Clans
Mobile Gaming: Casual
The analysis demonstrates that casual mobile gaming has entered a phase of mature monetization and strategic diversification.
- Casual mobile gaming is shifting toward higher revenue per user, with IAP revenue projected to grow from $16.8 billion to $22.9 billion by the end of 2025 despite a fluctuating download volume.
- Market leaders demonstrate divergent monetization strategies: Royal Match ($540M) and Monopoly Go! ($431M) rely exclusively on IAPs, while Candy Crush Saga ($421M) successfully integrates advertising.
- Playrix’s portfolio approach, utilizing a suite of titles like Township and Gardenscapes, generated a combined $554 million, proving the effectiveness of hybrid monetization and established franchise management.
Mobile Game Market Review December 2023
The mobile gaming market in December 2023 was characterized by aggressive experimentation with cross-genre mechanics and high-profile intellectual property collaborations.
- Clash of Clans experienced a 350% daily revenue spike in the U.S. following the December 2023 release of Town Hall 16, new building-merging mechanics, and a hero equipment system.
- Mobile developers are increasingly adopting cross-genre mechanics, such as Royal Match integrating cooperative partner events and midcore titles like Diablo Immortal adding roguelite survival modes.
- Tencent’s new party royale title, DreamStar, emerged as a top-grossing competitor to Eggy Party in China by focusing on social hubs and user-generated content.
Strategy Genre Snapshot 2021
The strategy genre remains a cornerstone of the mobile gaming market, currently ranking as the third-largest genre in the United States on iOS with a 17% revenue market share.
- The 4X subgenre dominates the U.S. mobile strategy market, accounting for 20 of the top 25 grossing titles within a genre that holds a 17% total iOS revenue share.
- Successful strategy titles are increasingly driven by genre-blending, integrating mechanics like merge, match-3, or RPG elements to expand their player base beyond traditional core audiences.
- High-performing 4X games rely on three core pillars: long-term power progression through deep economies, complex live operations with recurring events, and social frameworks built on competition and collaboration.
French Market Report: 2019
The French video game market achieved a total turnover of 4.8 billion euros in 2019, reflecting a mature and deeply integrated entertainment sector.
- The French video game market reached a total turnover of 4.8 billion euros in 2019, driven by strong software performance despite a contraction in hardware sales.
- Gaming is a mainstream activity in France, with 71 percent of the population participating and an average player age of 40.
- Mobile gaming is a primary engine for industry growth and engagement, led by titles such as Mario Kart Tour and Clash of Clans.
The Data Behind 10 Years of the iOS App Store – 2018
The iOS App Store underwent a profound transformation between 2010 and 2018, evolving from a nascent marketplace into a mature global economy characterized by massive revenue growth and a shift in monetization strategies.
- The gaming sector is the primary economic driver of the iOS App Store, accounting for 75% of total consumer spend despite representing only 31% of total downloads.
- Between 2010 and 2018, the platform generated $130 billion in consumer spend, with revenue growing at a 52% compound annual growth rate compared to a 15% growth rate for downloads.
- The Asia-Pacific region now accounts for nearly 60% of global iOS revenue, with China overtaking the United States in 2016 to become the largest market for both downloads and spending.
Q3 2015 Data Digest
The Q3 2015 Data Digest provides a comprehensive analysis of the iOS mobile application market, focusing on global and U.S. trends in downloads, revenue, and advertising strategies.
- Gaming remains the dominant App Store category, generating over 20 times the revenue of the next leading category.
- Clash of Clans maintained its lead in Q3 2015, though Game of War significantly narrowed the revenue gap in the U.S. market.
- Aggressive advertising on the Facebook network, particularly using high-production image and video assets, shows a strong correlation with increased revenue for gaming and lifestyle apps like those from ContextLogic.