Tilting Point
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Documents about Tilting Point
Data Science at Games Studios | Andre Cohen Head of Data Science at Tilting Point
Data science functions as a critical third pillar of revenue in modern game studios, operating alongside in-app purchases and ad monetization to drive profitability.
- Data science functions as a critical third pillar of revenue alongside in-app purchases and ad monetization, focusing on optimizing user acquisition bidding and return on ad spend.
- Successful data science teams prioritize robust data engineering, quality management, and pipeline maintenance over complex machine learning research.
- Studios should focus on pragmatic, short-term projects that directly address core business constraints rather than esoteric, long-term research initiatives.
Gondola Acquisition by Tilting Point | With CEO Niklas Herriger
The acquisition of Gondola by mobile publisher Tilting Point marks a strategic shift toward integrating advanced machine learning infrastructure into the broader mobile gaming ecosystem.
- Tilting Point acquired Gondola to integrate automated machine learning infrastructure into its mobile publishing ecosystem, shifting focus from aggressive user acquisition to maximizing player lifetime value and retention.
- The merger aims to replace manual, static A/B testing with dynamic, automated systems to overcome industry-wide SDK fatigue and streamline product management workflows.
- Gondola, originally founded in 2013 as an indie studio, transitioned into a B2B provider before the acquisition, highlighting the difficulty of scaling independent B2B infrastructure due to long sales cycles and constant product validation requirements.
Mobile Publishing #2: Behind Tilting Point's $132M War Chest
Tilting Point utilizes a progressive publishing model designed to scale live free-to-play mobile games by providing developers with capital, technical expertise, and operational support.
- Tilting Point manages a $132 million user acquisition fund to scale live free-to-play mobile games into the top 150 grossing rankings.
- The company utilizes a proprietary machine learning platform called D.O.R.A. to predict the impact of scaling efforts on key performance indicators and align growth expectations with developers.
- The publisher has scaled over 65 games across North American, European, and Asian markets, with 22 active titles and four co-development projects currently under management.
Monetizer: Photo Finish Horse Racing
Photo Finish Horse Racing serves as a case study for the efficacy of post-launch publishing partnerships in the mobile gaming industry.
- A publishing partnership with Tilting Point enabled Photo Finish Horse Racing to achieve a 32-fold increase in total revenue and a 1,000 percent growth in downloads.
- Strategic alignment of user acquisition campaigns with the real-world US horse racing season was a primary driver for the game's commercial revitalization.
- Post-launch implementation of advanced analytics and refined monetization systems resulted in a nearly 2,000 percent increase in daily player retention.
FTUE: Dino Bash
Dino Bash, a 2D side-scrolling base battler developed by Pokoko Studio and published by Tilting Point, represents a contemporary attempt to revitalize the castle defense genre.
- Dino Bash, a 2D side-scrolling base battler by Pokoko Studio and Tilting Point, attempts to modernize the castle defense genre by blending tactical combat with a layered metagame.
- The game’s first-time user experience integrates progression systems—including experience points, currency, and unit upgrades—within the first ten minutes of gameplay.
- Core mechanics center on resource management, specifically apple production for unit summoning, complemented by active defensive measures like volcano bombs and stone throwing.