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Plus: One Piece Odyssey - A Trad Hit for Namco
One Piece Odyssey has demonstrated a strong market debut, signaling that traditional, high-priced JRPG adaptations of major anime franchises remain highly viable.
- One Piece Odyssey is a commercial success for Bandai Namco, with first-week Steam sales projected between 150,000 and 200,000 units and a top position on U.S. PlayStation digital charts.
- The success of One Piece Odyssey at a $60 price point without live-service mechanics proves that traditional, premium-priced JRPG adaptations of major anime franchises remain highly viable.
- Chinese-developed titles are showing significant market traction on Steam, with Jianghu11 reaching over 10,000 concurrent users and Sailing Era achieving 6,000 concurrent users.
What Kind of Mobile Games Can Generate More Than $1 Billion in Revenue?
The analysis investigates the characteristics of mobile titles that have surpassed a cumulative $1 billion in revenue, drawing on data from PocketGamer and SocialPeta.
- Nearly 60 mobile games have surpassed $1 billion in cumulative revenue, with 4X strategy games emerging as the most dominant genre, accounting for nine of these titles.
- Chinese developers are a major force in the billion-dollar club, responsible for 21% of all qualifying titles and specifically dominating the 4X strategy genre through studios like FunPlus.
- High-revenue games require massive marketing scale, averaging 47,000 unique creatives per title, with video ads comprising 95% of the advertising mix for top performers like 'Rise of Kingdoms'.
Call of Duty: Mobile and 11 More Mobile Games to Join $2 Billion Club in 2023
The global mobile gaming market is experiencing a period of contraction, with consumer spending projected to decline by 5% in 2022 to $110 billion, followed by an additional 3% decrease in 2023.
- The global mobile gaming market is contracting, with consumer spending projected to fall by 5% in 2022 and an additional 3% in 2023.
- Economic instability and privacy-related user acquisition challenges, including IDFA restrictions and Google privacy updates, are the primary drivers of the market downturn.
- Eleven mobile games, including Call of Duty: Mobile, State of Survival, and Brawl Stars, are projected to reach the $2 billion lifetime revenue milestone in 2023.
Global Mobile Games in September 2022
The September 2022 snapshot of the global mobile gaming market highlights a mix of established franchises and fresh releases driving revenue, downloads, and advertising activity.
- Survivor.io became the top-grossing mobile title in September 2022, generating over $30 million by pairing casual roguelike mechanics with a heavy top-up system and 163 daily ad creatives.
- Advertising volume reached significant scale, with Android leader 英雄戰紀 deploying 7,400 creatives and iOS leader 1945-Airplane Shooting Games utilizing 2,500 deduplicated creatives.
- New releases and spin-offs demonstrated strong market entry, such as the Ragnarok Online spin-off 愛如初見, which earned over $16 million on iOS following a celebrity-backed launch.
Plus: The Rise of the Mobile/PC Simu-launch?
This analysis examines the emerging trend of simultaneous multi-platform launches for free-to-play (F2P) titles and provides a comprehensive performance review of the PC and console gaming markets for mid-October 2022.
- Asian-published free-to-play titles are increasingly utilizing simultaneous mobile and PC 'day and date' launches to maximize reach, despite frequent negative feedback from core PC audiences regarding monetization and technical requirements.
- The Korean ARPG Undecember reached a peak of 45,000 concurrent users on Steam and entered the top ten global grossing charts, even while maintaining a 'Mostly Negative' user review score.
- Torchlight Infinite demonstrated the effectiveness of hybrid distribution by securing 17,000 concurrent users on Steam alongside hundreds of thousands of downloads on the Google Play Store.
Genshin Impact Remains 3rd Highest-Grossing Mobile Game Globally
Two years following its global launch, the mobile title Genshin Impact has solidified its position as a top-tier financial performer in the gaming industry.
- Since its September 2020 launch, Genshin Impact has generated $3.7 billion in global player spending, ranking as the third highest-grossing mobile game behind Honor of Kings and PUBG Mobile.
- The game leads the gacha-monetization category, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which have each generated $1.7 billion.
- Revenue is geographically distributed with China accounting for 33% ($1.2 billion), Japan for 24%, and the United States for 17%.
Genshin Impact: $3.7 Billion Generated on Mobile in First Two Years
Genshin Impact has established itself as a dominant force in the mobile gaming sector, generating $3.7 billion in global player spending across the App Store and Google Play during its first two years of operation.
- Genshin Impact generated $3.7 billion in mobile player spending globally across the App Store and Google Play during its first two years following its September 28, 2020, launch.
- The title ranks as the No. 3 highest-grossing mobile game worldwide since its release, trailing only Tencent’s Honor of Kings ($5.5 billion) and PUBG Mobile ($4.9 billion).
- Genshin Impact is the top-earning mobile game utilizing gacha monetization, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which each generated $1.7 billion in the same period.
How to Build Your Next IAP Offer: Part 2
In-app purchase (IAP) offers serve as a foundational monetization strategy for free-to-play mobile games, requiring constant innovation to maintain player engagement and revenue growth.
- Garena Free Fire increases bundle engagement by allowing players to control item pools and discount percentages through 'Change Your Fate' shuffle and refresh mechanics.
- Royal Match utilizes a 'progressive' IAP ladder where players receive free rewards but must make a purchase to unlock deeper tiers, leveraging the psychological desire to complete visible reward sequences.
- Merge Fables drives immediate conversions by presenting players with a choice between earning event rewards through gameplay or paying for an instant, boosted reward bundle.
VIP Subscriptions & The Recurring Revenue Revolution
VIP subscriptions represent a critical, often overlooked component of modern free-to-play (F2P) mobile game monetization.
- VIP subscriptions increase player lifetime value (LTV) and average revenue per user (ARPU) by securing recurring income, which is more stable than relying solely on individual in-app purchases.
- Once a player makes an initial purchase, they have a 60-70% probability of becoming a repeat customer, making the conversion to a subscription model a highly effective strategy for long-term revenue growth.
- Subscriptions can be designed to enhance other revenue streams, such as offering store discounts to boost in-app purchase (IAP) volume or removing ads to capture the maximum potential ad revenue per user.
Global Mobile Apps in June 2022: Pan Entertainment Apps' Revenue Is Back on Rise
The June 2022 analysis of non-game mobile applications reveals a continued dominance of entertainment and social platforms in revenue generation, with notable shifts in download patterns and advertising spend.
- HBO Max revenue on iOS grew 16.6% month-over-month in June 2022, driven by the launch of Westworld Season 4.
- Social app Bigo Live experienced significant revenue volatility, declining 6.8% on iOS and over 25% on Google Play.
- BeReal emerged as a leading U.S. social app, achieving a 40% month-over-month increase to reach 11.6 million monthly active users.
Will Dislyte Become Lilith’s Third Billion Dollar Hit?
The analysis evaluates whether Lilith’s title, Dislyte, possesses the long-term potential to become the publisher’s third billion-dollar hit following the success of Rise of Kingdoms and AFK Arena.
- Dislyte is unlikely to reach billion-dollar status, as its initial success was driven by aggressive user acquisition rather than long-term player retention.
- The game generated $25 million in net revenue and 6 million downloads within its first two weeks following its mid-2022 launch.
- Revenue experienced a significant decline approximately ten days post-launch, indicating a failure to sustain the initial player base.
Plus: Klonoa & Gwent Top a Slow-ish New Steam Week
This analysis examines global video game market performance and upcoming release trends for the week of July 4, 2022.
- Subscription services significantly impacted console charts, with Arcadegeddon leading PlayStation downloads via PlayStation Plus and WIN Reality topping the Meta Quest store.
- New Steam releases saw modest engagement post-Summer Sale, led by Sword and Fairy Inn 2 with 7,000 concurrent users, while Klonoa Phantasy Reverie Series and Gwent: Rogue Mage reached 750 and 1,200 concurrent users respectively.
- DLC content proved to be a strong revenue driver, as Cuphead: The Delicious Last Course performed well on both Xbox and Nintendo Switch, while Monster Hunter Rise: Sunbreak also dominated Switch third-party downloads.