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The Esports Advocate
Streams Charts, a livestreaming analytics platform owned by the Ukraine-based company AWERTI, has entered into a strategic partnership with Get In, a UK-based creative marketing agency. Announced in September 2025, the collaboration aims to integrate data-driven insights into the agency’s marketing and social media campaigns within the gaming and esports sectors. While the financial terms of the agreement remain undisclosed, the partnership grants Get In full access to the comprehensive viewership analytics and performance metrics provided by Streams Charts and Esports Charts.
The primary objective of this alliance is to enhance the efficacy of marketing initiatives by grounding creative strategies in empirical data. By leveraging these analytics, Get In intends to optimize how brands connect with gaming audiences and measure the impact of their campaigns across various digital platforms. This move reflects a broader industry trend toward prioritizing measurable performance indicators in esports marketing to ensure maximum engagement and return on investment.
Get In, founded in May 2024 by industry veteran Nathan Edmonds, has established a significant portfolio in a short period, working with prominent organizations such as FACEIT, NVIDIA, Red Bull Gaming, and DHL. The agency specializes in developing targeted campaigns for gaming and esports intellectual properties. By combining Get In’s established creative expertise with the specialized data services of Streams Charts, the partnership seeks to provide a more rigorous, insight-led approach to brand activation and audience development within the competitive gaming landscape.
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