Global Mobile Games in August 2025: Advertising, Revenue, and Downloads

The analysis focuses on August 2025 mobile game performance worldwide, covering advertising spend, revenue generation, and download volumes across the Apple App Store and Google Play. Key findings show that Roblox dominated both revenue ($65 million on Google Play) and concurrent users, hitting a record 47.3 million peak. On the App Store, Royal Match and Pokémon GO led revenue with $79 million and $42 million respectively, while Royal Kingdom added a 13.6 % month‑over‑month lift.

In downloads, FPS Strike Ops captured the largest share on Google Play with 10 million installs (100 % MoM growth), largely driven by Indian users. On the App Store, several titles achieved double‑digit MoM growth: Last Z: Survival Shooter (122.2 % increase, 60 % Indian contribution), Foodie Sizzle (16 % Japanese share), and Block Crush! (doubling installs, 32 % U.S. share). These figures illustrate a strong appetite for casual SLG and puzzle genres in emerging markets.

Advertising activity was most intense for FunPlus’s Tiles Survive!, which amassed nearly 11,000 deduplicated iOS creatives in August. Video ads dominated (≈89 %) and were primarily vertical 720×1280, with English and Traditional Chinese comprising 70 % of the language mix. The campaign’s peak creative output reached 3,110 on August 29, underscoring aggressive user acquisition efforts in the casual SLG space.

Methodologically, SocialPeta aggregated data from app store analytics and ad‑tech feeds, covering 150+ global markets for Tiles Survive! and a focused Korean release for Ragnarok Online’s idle RPG. The report thus provides a comprehensive snapshot of August 2025 mobile game dynamics, highlighting regional hotspots, genre trends, and marketing intensity across the two major app ecosystems.