Extreme
Company
Documents about Extreme
ESL FACEIT Group Partners With Unilever Brands for IEM Cologne, ESL Pro League
The ESL FACEIT Group (EFG) has entered into a strategic partnership with several Unilever nutrition brands, including Knorr, Pot Noodle, and Unox.
- ESL FACEIT Group (EFG) has entered a partnership with Unilever food brands Knorr, Pot Noodle, and Unox for the 2024 and 2025 Intel Extreme Masters (IEM) Cologne tournaments and ESL Pro League Season 21.
- The partnership includes interactive on-site activations, in-arena branding, and on-air broadcast segments, beginning with IEM Cologne 2024, which runs from August 7–18.
- Knorr will host an on-site booth at IEM Cologne featuring prize giveaways, merchandise, and a custom Counter-Strike 2 map where fans can compete for exclusive in-game items and skins.
ESL Names Logitech G Pro Series a Partner of ESL Pro Tour and ESL Impact
The ESL FACEIT Group has entered into a strategic partnership with Logitech G, designating the Logitech G PRO Series as the official gaming gear provider for the ESL Pro Tour and the ESL Impact Counter-Strike 2 circuits.
- The ESL FACEIT Group has named the Logitech G PRO Series as the official gaming gear partner for its Counter-Strike 2 circuits, including the ESL Pro Tour and ESL Impact.
- The partnership officially commences at the Intel Extreme Masters (IEM) Cologne, scheduled for August 7–18, 2024, where professional players will use Logitech G PRO equipment on stage.
- Logitech G PRO Series gear will be integrated into several major 2024 events, including IEM Rio in October, ESL Pro League Season 20 in September, and the ESL Impact Season 6 Global Finals at DreamHack Stockholm.
Riot Games Wins Sports Emmy for Worlds 2023 Finals
Riot Games secured the Sports Emmy for Outstanding Esports Championship Coverage for its production of the League of Legends Worlds 2023 Final.
- Riot Games won the Sports Emmy for Outstanding Esports Championship Coverage for the League of Legends Worlds 2023 Final, marking the company's fifth win in the category since its inception in 2020.
- The award-winning 2023 World Championship final took place on November 19, 2023, at the Gocheok Sky Dome in Seoul, where T1 defeated Weibo Gaming 3–0.
- Riot Games secured the win against a competitive field that included its own Valorant Champions 2023 Grand Final, as well as productions from the Call of Duty League, ESL FACEIT Group, and BLAST.
ESL FACEIT Group Signs Five-Year Partnership With Qiddiya City
The ESL FACEIT Group (EFG) has entered into a five-year strategic partnership with Qiddiya City, a major entertainment and tourism development project in Saudi Arabia.
- ESL FACEIT Group (EFG) and Qiddiya City have entered into a five-year strategic partnership to support the development of a 500,000-square-meter entertainment and esports hub in Saudi Arabia.
- Both EFG and the Qiddiya City project are backed by the Saudi Arabian Public Investment Fund (PIF), though the specific financial terms of the agreement were not disclosed.
- The partnership will officially launch during the Counter-Strike 2 tournament, IEM Chengdu, taking place from April 12–14, 2024.
ESL FACEIT Group Reveals IEM Katowice 2024 Milestones
The ESL FACEIT Group (EFG) recently announced key performance milestones for the Intel Extreme Masters (IEM) Katowice 2024, held in Poland from February 8 to 11.
- IEM Katowice 2024 achieved a peak viewership of 972,000 during the Counter-Strike 2 grand final between Team Spirit and FaZe Clan.
- The event recorded 24.6 million hours watched across 85 hours and 24 minutes of total airtime, with an average viewership of 288,000.
- Total attendance across the Spodek Arena and MCK Auditorium reached 65,000 visitors over the course of the tournament.
ESL FACEIT Group Goes All-In on Acer
The ESL FACEIT Group (EFG) has announced a significant expansion of its long-standing partnership with Acer, establishing the PC manufacturer as the exclusive original equipment manufacturer (OEM) for its major 2024 esports tournament circuits.
- ESL FACEIT Group (EFG) has extended and expanded its partnership with Acer, naming the company the exclusive original equipment manufacturer (OEM) for its 2024 Dota 2 and Counter-Strike 2 tournament circuits.
- Acer’s Predator gaming brand will provide hardware for major 2024 events, including the Intel Extreme Masters (IEM) series, ESL Pro League Seasons 19 and 20, ESL Challenger tournaments, and DreamLeague Seasons 21 through 23.
- The partnership includes the integration of specific Predator hardware, such as the Helios 16, Helios 18, and Helios Neo laptops, alongside the Orion series desktops, across both online and offline tournament environments.
ESL FACEIT Group Partners With white.market
The ESL FACEIT Group (EFG) has entered into a strategic partnership with white.market, a peer-to-peer trading platform for Counter-Strike skins.
- ESL FACEIT Group (EFG) has entered a partnership with the peer-to-peer Counter-Strike skin trading platform white.market to integrate the service into its Counter-Strike 2 competitive ecosystem.
- The partnership covers the ESL Pro Tour and the FACEIT digital platform, specifically targeting users in the EU and Latin American regions.
- White.market will gain visibility through branded events, missions, and on-site activations at live ESL Pro Tour events, including the Intel Extreme Masters Katowice 2024.
Chengdu to Host Intel Extreme Masters in 2024
The ESL FACEIT Group has announced that the 2024 Intel Extreme Masters (IEM) tournament will take place in Chengdu, China, from April 8–14.
- ESL FACEIT Group will host the Intel Extreme Masters (IEM) 2024 in Chengdu, China, from April 8-14.
- The Counter-Strike 2 tournament features a $250,000 USD prize pool and 16 international teams, with the winner qualifying for IEM Cologne 2024.
- The event will take place at the 12,000-seat Financial City Art Centre, marking ESL's first arena tournament in China in over four years.
NEOM Partnership With McLaren Racing Expands to Esports Division
McLaren Racing has expanded its existing partnership with NEOM, a Saudi Arabian city project backed by the Public Investment Fund (PIF), to include its official esports division, McLaren Shadow.
- McLaren Racing has expanded its partnership with the Saudi government-backed NEOM project to include its official esports division, McLaren Shadow.
- NEOM has been named the official principal partner of the McLaren Shadow F1 esports team.
- The collaboration will focus on developing talent pathways for Saudi Arabian sim racers, including training opportunities at the McLaren Shadow Academy in Surrey.
ESL FACEIT Group Partners With Appario Global Solutions
The ESL FACEIT Group (EFG) has entered into a partnership with Appario Global Solutions to integrate GhostFrame broadcast technology into its live tournament productions.
- ESL FACEIT Group (EFG) has partnered with Appario Global Solutions to integrate GhostFrame technology into its live esports broadcasts.
- The partnership marks the first time GhostFrame technology has been deployed in an esports arena setting.
- The technology will be utilized to enhance broadcast features, including realistic graphic overlays, hidden camera tracking, and multi-source video feeds.
DreamHack Dallas Sees Record Attendance
DreamHack Dallas, held from June 2 to June 4, 2023, at the Kay Bailey Hutchison Convention Center, achieved record-breaking attendance for the organization.
- DreamHack Dallas, held June 2–4, 2023, at the Kay Bailey Hutchison Convention Center, recorded its highest attendance in North American history with approximately 44,000 attendees.
- The event was organized by the ESL FACEIT Group and featured a mix of esports tournaments, panels, musical performances, and fan activities.
- Tournament winners included ENCE (Intel Extreme Masters Dallas 2023), Nigma Galaxy (ESL Impact Dallas Finals), and FaZe Clan (Halo Championship Series Global Invitationals).
DreamHack Dallas Will Feature Seven Esports Competitions With a Total Prize Pool of $933K USD
The ESL FACEIT Group (EFG) announced that the 2023 DreamHack Dallas festival, held at the Kay Bailey Hutchison Convention Center from June 2–4, would feature seven distinct esports competitions with a combined prize pool of $933,000 USD.
- DreamHack Dallas will host seven esports competitions from June 2–4, 2023, at the Kay Bailey Hutchison Convention Center with a combined prize pool of $933,000 USD.
- The IEM Dallas 2023 CS:GO tournament features a $250,000 prize pool, with the winner qualifying for the $1 million IEM Cologne 2023 event.
- A $250,000 Fortnite tournament will be open to BYOC ticket-holders, with top performers qualifying for the $2 million Gamers8 event in Riyadh.