37GAMES
Company
16 documents in the library are about 37GAMES, from writers such as SocialPeta, Sensor Tower and Udonis. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside 37GAMES, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
About the company
Company data from IGDB.com
Documents about 37GAMES
37 Interactive Entertainment 2026 Semi-Annual Report
This is the 2026 semi-annual report of 37 Interactive Entertainment Network Technology Group Co., Ltd., a Shenzhen-listed (stock code 002555) online game developer and publisher, covering 1 January to 30 June 2026.
- Group operating revenue fell 14.28% year on year to 7,274,643,508.72 yuan, while net profit attributable to shareholders rose 26.14% to 1,766,269,020.71 yuan.
- Net profit attributable to shareholders excluding non-recurring items fell 26.74% to 1,016,313,090.37 yuan, and operating cash flow net amount fell 37.89%.
- Overseas revenue reached 3,021,016,874.46 yuan, up 10.90% year on year, and represented 41.53% of total operating revenue.
Weekly Industry Roundup: Sega-Rovio, Playtika, and Wooga Layoffs
This May 15, 2026 edition of the mobilegamer.biz newsletter, which says it has over 12,000 subscribers, is a weekly digest of mobile games business news.
- Playtika is shifting its focus from social casino games, which are in managed decline, to casual titles like Disney Solitaire, with casual games now representing 76% of its business.
- Rovio is undergoing a 'rebuilding' phase following a disappointing acquisition by Sega, clarifying a mistranslation in Sega's investor materials that initially used the word 'restructuring'.
- Wooga, owned by Playtika, has experienced another round of layoffs, with former staff criticizing management decisions.
Last Asylum: Plague Global Launch Case Study
A Substack newsletter article by Matej Lancaric, dated April 7, 2026, analyzes the global launch of Last Asylum: Plague, a 4X strategy mobile game published by 37GAMES GLOBAL and developed by Cloudwalker Ltd.
- Last Asylum: Plague launched globally on February 26, 2026 without a soft launch, and the article describes the game as a 4X strategy title.
- At recording time, the game was reported to generate about $300,000 per day in its first month, compared with about $4 million in King Shot's first month.
- The parent company's public report disclosed AI use in 70% of all video creatives and 80% of 2D art assets for its overseas publishing operations.
Top 50 Mobile Game Developers & Publishers by Revenue
This article from Udonis, a mobile marketing agency, ranks the top 50 mobile game developers and publishers by estimated revenue from mobile games in 2025, using AppMagic as its data source.
- Tencent ranked first among mobile game developers and publishers by 2025 revenue, at $5.7 billion.
- The 50th-ranked company, Tuyoo Online, had estimated 2025 mobile game revenue of $136 million.
- FUNFLY reached its first billion-dollar year only a decade after incorporation, driven by Last War: Survival.
Softlaunch Sonar #5: More Whiteout survival-like games coming!
The mobile gaming landscape is currently defined by a rapid cycle of iteration and cross-genre hybridization.
- Major Chinese developers including Century Games, FunPlus, and 37Games are aggressively diversifying their portfolios by expanding from 4X strategy into casual genres like puzzle, merge, and renovation.
- The mobile market is seeing a surge in 'Whiteout Survival-like' 4X strategy titles, characterized by high-frequency development cycles and rigorous testing of themes and user interfaces.
- Developers are increasingly integrating complex PC-inspired mechanics, such as roguelike inventory management systems, into mobile tower defense and RPG titles to improve long-term engagement.
Gaming Public Comp Sheet and Valuation Guide
PitchBook Data's gaming public comp sheet tracks gaming companies grouped into fast-growth content and games, medium- and slow-growth content and games, monetization, hardware, vertically integrated, gambling, and esports, including 30 tracked publishers, developers, and studios.
- Gambling companies posted an average year-to-date gain of 29%, as all tracked indexes outpaced gaming companies YTD with only the gambling category posting higher average returns.
- Slightly more than half of the 30 tracked publishers, developers, and studios finished Q2 2024 with positive gains.
- Sony downgraded its console sales outlook during its Q1 earnings report, which the document links to the maturity of the console market.
Top 50 Biggest Gaming Companies in 2026 by Revenue
This is a ranked list of the top 50 gaming companies by revenue for 2026, published by the mobile marketing agency Udonis on January 12, 2026 and authored by Andrea Knezovic.
- Sony is ranked first with revenue of $29.8 billion, ahead of Tencent at $25.5 billion and Microsoft Gaming at $25.1 billion.
- The document reports that Microsoft's gaming revenue rose 39% in fiscal year 2024, largely driven by a 61% growth in Xbox content and services.
- The Nintendo Switch has sold over 130 million units globally since its 2017 launch, according to the document's citation of Nintendo's financial report.
Media Buying Challenges for Strategy Games
The document analyzes the escalating challenges in media buying for strategy games, particularly mobile titles, and identifies emerging trends in advertising and game design to address these issues.
- Media-buying costs for strategy games have surged, with Meta-owned platform CPMs rising 34% to $21 in 2021.
- Strategy games require high-frequency creative production, averaging 1,315 distinct creatives per advertiser with an average ad lifecycle of only 31.5 days.
- Publishers are increasingly adopting 'light gameplay' ads that utilize hyper-casual mechanics to drive rapid audience acquisition, though these campaigns often result in lower player retention.
2023 Korean Mobile Game Publisher Rankings
The 2023 Korean Mobile Game Publisher Rankings report analyzes download and revenue trends for mobile game publishers in the South Korean market throughout 2023.
- The share of overseas mobile game publishers in the total revenue of the top 10 mobile game publishers in the Korean market reached a record high of 20% in 2023, nearly doubling from 11% in 2022. This is the highest figure since 2019, indicating a growing role for foreign publishers.
- Four overseas publishers (miHoYo, 37GAMES, Century Games, Tencent) were in the top 10 revenue rankings in 2023, up from three in 2022. miHoYo was the highest-earning overseas publisher, with two titles in the top revenue rankings.
- NCSOFT maintained its #1 position in mobile game publisher revenue in the Korean market from 2018 to 2023, driven by its Lineage mobile series (Lineage M, Lineage W, Lineage2M).
Marketing Insights into Global Mobile Games & Minigames in 2024
The document "Marketing Insights into Global Mobile Games & Minigames in 2024" provides an overview of advertising trends and market performance for mobile games and minigames globally, with a specific focus on the Chinese market and international expansion strategies.
- The mobile game advertising market is shifting toward higher creative turnover, with the proportion of advertisers releasing new creatives rising to 55% in the second half of 2024 and new creatives accounting for 65% of total ad volume.
- WeChat minigames have become a significant market force, reaching RMB 60 billion in 2023 with a user base averaging one hour of daily engagement, led primarily by RPG/SLG hybrid titles.
- Casino games saw over 10% year-over-year growth in advertising activity, while casual games experienced a 3% decline, and RPG and puzzle genres maintained stable market positions.
Global Mobile Game Market Performance: March 2023
This report analyzes the global mobile game market performance for March 2023, focusing on top games by advertising, revenue, and downloads.
- Anniversary events and IP collaborations drove massive revenue spikes, exemplified by Uma Musume Pretty Derby’s 303.6% App Store revenue growth and PUBG Mobile’s 32.1% month-over-month increase on Google Play.
- Casual and puzzle games dominated the advertising landscape, accounting for 66.45% of total ad spend on mini-game platforms.
- High-volume creative strategies remain critical, with titles like Mighty Party utilizing video for over 90% of their thousands of deduplicated ad creatives.
Puzzles & Survival: A Surviving and Thriving 4X in the Post-IDFA World
Naavik, a games industry research and advisory firm, published this deep dive by Harshal Karvande on December 8, 2022, analysing Puzzles & Survival (PNS), a hybrid March-Battle 4X game with Match 3 RPG elements developed and published by 37Games.
- PNS generated $595m from 32.7m downloads from August 2020 to November 2022, a Revenue Per Download of $18.18.
- The author argues the Match 3 battles and hero RPG progression are meant to address early-game boredom caused by complex 4X onboarding.
- The US and Japan drive over 70% of PNS' revenue, according to the document.
