37GAMES
Company
Documents about 37GAMES
Aylık Mobil Oyun Sektör Raporu: Kasım 2021
The document is a November 2021 monthly mobil oyun sektör raporu (mobile game industry report) in Turkish, compiled from several sources including CrazyLabs, SafeBettingSites, SensorTower and Tapjoy.
- Tencent generated about 513 million dollars from in-app purchases in the month cited, more than double NetEase's 252 million dollars.
- Runner games held the largest subgenre market share at 40 percent in the CrazyLabs survey, while story games had the smallest at 0.8 percent.
- Swerving was the most common game mechanic at 40.8 percent, ahead of dragging at 29.8 percent.
How Zombies Are Shaking Up the Puzzle Genre
Zombie and post-apocalyptic themes are emerging as a notable growth area within the mobile puzzle genre, which has been dominated by lifestyle and decoration concepts.
- Worldwide consumer spending in zombie and post-apocalyptic themed games reached $180 million in May 2021, marking a 47 percent year-over-year increase.
- 37Games' title 'Puzzles & Survival,' launched in September 2020, generated over $30 million in global revenue across the App Store and Google Play in May 2021.
- Zynga's 'Puzzle Combat,' released globally in April 2021, surpassed $1 million in consumer spending by May 2021, signaling a successful entry into the zombie-themed puzzle niche.
Market Snapshot: Q1 2021 US, China & Japan
GameRefinery's Q1 2021 mobile market snapshot compares iOS performance in the US, Japan and China against Q4 2020, covering genre share, publisher rankings, soft-launch titles, trending features and player motivations.
- In Q1 2021, mobile gaming genre preferences diverged globally: US markets favored simulation games, Japan saw a shift from RPGs to sports titles led by Cygames’ Uma Musume Pretty Derby, and China moved toward shooter games.
- Roblox Corporation established itself as the top-grossing publisher in the US market during Q1 2021.
- Monetization strategies varied by region, with collectible albums appearing in over 70% of top-grossing US games, battle passes in over 25% of top-grossing Japanese titles, and special gacha mechanics in 30% of top-grossing Chinese games.
The Chinese Mobile Market in 2019
The Chinese mobile gaming market in 2019 is characterized by extreme consolidation, high barriers to entry, and a shift toward sophisticated, hardcore gameplay experiences.
- Tencent dominates the Chinese mobile market with a 52.25% share, followed by NetEase at 14.96% and 37Games at 6.48%.
- The Chinese mobile market has become highly consolidated and growth has stabilized due to government regulation, the end of the 'geographic dividend' of new users, and the dominance of top-grossing titles.
- Android devices account for 55% of mobile game revenue in China, and the top 10 Android app stores control over 87% of the market, making them essential for successful distribution.
