37GAMES
Company
Documents about 37GAMES
Two & a Half Gamers39 min
Softlaunch Sonar #5: More Whiteout survival-like games coming!
The mobile gaming landscape is currently defined by a rapid cycle of iteration and cross-genre hybridization.
- Major Chinese developers including Century Games, FunPlus, and 37Games are aggressively diversifying their portfolios by expanding from 4X strategy into casual genres like puzzle, merge, and renovation.
- The mobile market is seeing a surge in 'Whiteout Survival-like' 4X strategy titles, characterized by high-frequency development cycles and rigorous testing of themes and user interfaces.
- Developers are increasingly integrating complex PC-inspired mechanics, such as roguelike inventory management systems, into mobile tower defense and RPG titles to improve long-term engagement.
Two & a Half GamersAug 2024
PocketGamer.biz20 min
The Chinese Mobile Market in 2019
The Chinese mobile gaming market in 2019 is characterized by extreme consolidation, high barriers to entry, and a shift toward sophisticated, hardcore gameplay experiences.
- Tencent dominates the Chinese mobile market with a 52.25% share, followed by NetEase at 14.96% and 37Games at 6.48%.
- The Chinese mobile market has become highly consolidated and growth has stabilized due to government regulation, the end of the 'geographic dividend' of new users, and the dominance of top-grossing titles.
- Android devices account for 55% of mobile game revenue in China, and the top 10 Android app stores control over 87% of the market, making them essential for successful distribution.
PocketGamer.bizOct 2019
