37GAMES
Company
Documents about 37GAMES
Weekly Industry Roundup: Sega-Rovio, Playtika, and Wooga Layoffs
This May 15, 2026 edition of the mobilegamer.biz newsletter, which says it has over 12,000 subscribers, is a weekly digest of mobile games business news.
- Playtika is shifting its focus from social casino games, which are in managed decline, to casual titles like Disney Solitaire, with casual games now representing 76% of its business.
- Rovio is undergoing a 'rebuilding' phase following a disappointing acquisition by Sega, clarifying a mistranslation in Sega's investor materials that initially used the word 'restructuring'.
- Wooga, owned by Playtika, has experienced another round of layoffs, with former staff criticizing management decisions.
Last Asylum: Plague Global Launch Case Study
A Substack newsletter article by Matej Lancaric, dated April 7, 2026, analyzes the global launch of Last Asylum: Plague, a 4X strategy mobile game published by 37GAMES GLOBAL and developed by Cloudwalker Ltd.
- Last Asylum: Plague launched globally on February 26, 2026 without a soft launch, and the article describes the game as a 4X strategy title.
- At recording time, the game was reported to generate about $300,000 per day in its first month, compared with about $4 million in King Shot's first month.
- The parent company's public report disclosed AI use in 70% of all video creatives and 80% of 2D art assets for its overseas publishing operations.
Top 50 Mobile Game Developers & Publishers by Revenue
This article from Udonis, a mobile marketing agency, ranks the top 50 mobile game developers and publishers by estimated revenue from mobile games in 2025, using AppMagic as its data source.
- Tencent ranked first among mobile game developers and publishers by 2025 revenue, at $5.7 billion.
- The 50th-ranked company, Tuyoo Online, had estimated 2025 mobile game revenue of $136 million.
- FUNFLY reached its first billion-dollar year only a decade after incorporation, driven by Last War: Survival.
Top 50 Biggest Gaming Companies in 2026 by Revenue
This is a ranked list of the top 50 gaming companies by revenue for 2026, published by the mobile marketing agency Udonis on January 12, 2026 and authored by Andrea Knezovic.
- Sony is ranked first with revenue of $29.8 billion, ahead of Tencent at $25.5 billion and Microsoft Gaming at $25.1 billion.
- The document reports that Microsoft's gaming revenue rose 39% in fiscal year 2024, largely driven by a 61% growth in Xbox content and services.
- The Nintendo Switch has sold over 130 million units globally since its 2017 launch, according to the document's citation of Nintendo's financial report.
Media Buying Challenges for Strategy Games
The document analyzes the escalating challenges in media buying for strategy games, particularly mobile titles, and identifies emerging trends in advertising and game design to address these issues.
- Media-buying costs for strategy games have surged, with Meta-owned platform CPMs rising 34% to $21 in 2021.
- Strategy games require high-frequency creative production, averaging 1,315 distinct creatives per advertiser with an average ad lifecycle of only 31.5 days.
- Publishers are increasingly adopting 'light gameplay' ads that utilize hyper-casual mechanics to drive rapid audience acquisition, though these campaigns often result in lower player retention.
2023 Korean Mobile Game Publisher Rankings
The 2023 Korean Mobile Game Publisher Rankings report analyzes download and revenue trends for mobile game publishers in the South Korean market throughout 2023.
- The share of overseas mobile game publishers in the total revenue of the top 10 mobile game publishers in the Korean market reached a record high of 20% in 2023, nearly doubling from 11% in 2022. This is the highest figure since 2019, indicating a growing role for foreign publishers.
- Four overseas publishers (miHoYo, 37GAMES, Century Games, Tencent) were in the top 10 revenue rankings in 2023, up from three in 2022. miHoYo was the highest-earning overseas publisher, with two titles in the top revenue rankings.
- NCSOFT maintained its #1 position in mobile game publisher revenue in the Korean market from 2018 to 2023, driven by its Lineage mobile series (Lineage M, Lineage W, Lineage2M).
Global Mobile Game Market Performance: March 2023
This report analyzes the global mobile game market performance for March 2023, focusing on top games by advertising, revenue, and downloads.
- Anniversary events and IP collaborations drove massive revenue spikes, exemplified by Uma Musume Pretty Derby’s 303.6% App Store revenue growth and PUBG Mobile’s 32.1% month-over-month increase on Google Play.
- Casual and puzzle games dominated the advertising landscape, accounting for 66.45% of total ad spend on mini-game platforms.
- High-volume creative strategies remain critical, with titles like Mighty Party utilizing video for over 90% of their thousands of deduplicated ad creatives.
Puzzles & Survival: A Surviving and Thriving 4X in the Post-IDFA World
Naavik, a games industry research and advisory firm, published this deep dive by Harshal Karvande on December 8, 2022, analysing Puzzles & Survival (PNS), a hybrid March-Battle 4X game with Match 3 RPG elements developed and published by 37Games.
- PNS generated $595m from 32.7m downloads from August 2020 to November 2022, a Revenue Per Download of $18.18.
- The author argues the Match 3 battles and hero RPG progression are meant to address early-game boredom caused by complex 4X onboarding.
- The US and Japan drive over 70% of PNS' revenue, according to the document.
How Zombies Are Shaking Up the Puzzle Genre
Zombie and post-apocalyptic themes are emerging as a notable growth area within the mobile puzzle genre, which has been dominated by lifestyle and decoration concepts.
- Worldwide consumer spending in zombie and post-apocalyptic themed games reached $180 million in May 2021, marking a 47 percent year-over-year increase.
- 37Games' title 'Puzzles & Survival,' launched in September 2020, generated over $30 million in global revenue across the App Store and Google Play in May 2021.
- Zynga's 'Puzzle Combat,' released globally in April 2021, surpassed $1 million in consumer spending by May 2021, signaling a successful entry into the zombie-themed puzzle niche.
