37GAMES
Company
Documents about 37GAMES
Gaming Public Comp Sheet and Valuation Guide
PitchBook Data's gaming public comp sheet tracks gaming companies grouped into fast-growth content and games, medium- and slow-growth content and games, monetization, hardware, vertically integrated, gambling, and esports, including 30 tracked publishers, developers, and studios.
- Gambling companies posted an average year-to-date gain of 29%, as all tracked indexes outpaced gaming companies YTD with only the gambling category posting higher average returns.
- Slightly more than half of the 30 tracked publishers, developers, and studios finished Q2 2024 with positive gains.
- Sony downgraded its console sales outlook during its Q1 earnings report, which the document links to the maturity of the console market.
Marketing Insights into Global Mobile Games & Minigames in 2024
The document "Marketing Insights into Global Mobile Games & Minigames in 2024" provides an overview of advertising trends and market performance for mobile games and minigames globally, with a specific focus on the Chinese market and international expansion strategies.
- The mobile game advertising market is shifting toward higher creative turnover, with the proportion of advertisers releasing new creatives rising to 55% in the second half of 2024 and new creatives accounting for 65% of total ad volume.
- WeChat minigames have become a significant market force, reaching RMB 60 billion in 2023 with a user base averaging one hour of daily engagement, led primarily by RPG/SLG hybrid titles.
- Casino games saw over 10% year-over-year growth in advertising activity, while casual games experienced a 3% decline, and RPG and puzzle genres maintained stable market positions.
Aylık Mobil Oyun Sektör Raporu: Kasım 2021
The document is a November 2021 monthly mobil oyun sektör raporu (mobile game industry report) in Turkish, compiled from several sources including CrazyLabs, SafeBettingSites, SensorTower and Tapjoy.
- Tencent generated about 513 million dollars from in-app purchases in the month cited, more than double NetEase's 252 million dollars.
- Runner games held the largest subgenre market share at 40 percent in the CrazyLabs survey, while story games had the smallest at 0.8 percent.
- Swerving was the most common game mechanic at 40.8 percent, ahead of dragging at 29.8 percent.
Market Snapshot: Q1 2021 US, China & Japan
GameRefinery's Q1 2021 mobile market snapshot compares iOS performance in the US, Japan and China against Q4 2020, covering genre share, publisher rankings, soft-launch titles, trending features and player motivations.
- In Q1 2021, mobile gaming genre preferences diverged globally: US markets favored simulation games, Japan saw a shift from RPGs to sports titles led by Cygames’ Uma Musume Pretty Derby, and China moved toward shooter games.
- Roblox Corporation established itself as the top-grossing publisher in the US market during Q1 2021.
- Monetization strategies varied by region, with collectible albums appearing in over 70% of top-grossing US games, battle passes in over 25% of top-grossing Japanese titles, and special gacha mechanics in 30% of top-grossing Chinese games.
