37 Interactive Entertainment

37 Interactive Entertainment 2025 Annual Report

In 2025, 37 Interactive Entertainment navigated a complex fiscal landscape characterized by a strategic pivot toward operational efficiency and technological integration.

• 37 Interactive Entertainment reported a 2025 net profit of RMB 2.90 billion, an 8.50% increase, despite an 8.46% decline in total operating revenue to RMB 15.97 billion.
• Overseas markets generated 33.7% of total revenue, with flagship titles 'Puzzles & Survival' and 'Trading Legend' serving as the primary drivers of international performance.
• The company increased R&D investment by 6.07% in 2025, focusing on the integration of the proprietary 'Xiao Qi' large model to automate art generation and administrative workflows.