Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Market (Overall) | Game Industry Library
Collections
Market (Overall)
Back to Collections
Market (Overall)
Reports in the Market (Overall) category.
248 documents
Reports
Presentations
Whitepapers
Articles
Financial
Legal
Other
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
13 pages
Essential Facts About the U.S. Video Game Industry: Power of Play 2023
71% of global players use video games to relieve stress, while 62% utilize them as a tool to reduce anxiety.
67% of gamers believe that video games foster social connection, with nearly 50% of players having met a close friend or significant other through gaming platforms.
The 2023 survey of nearly 13,000 players across 12 countries confirms that fun remains the primary motivator for gaming, followed by significant mental health and social benefits.
Player Behavior
Market Analysis
Global
Entertainment Software Association
Jan 2023
Report
27 pages
From Hyper to Hybrid in 2023 (2023)
The mobile gaming market is shifting away from pure hyper-casual models toward hybrid strategies that combine ad revenue with in-app purchases (IAP) to counter declining profitability.
Profitability in the hyper-casual sector has been negatively impacted by iOS App Tracking Transparency, post-COVID user behavior shifts, and higher publisher thresholds for hit metrics.
The United States leads global eCPM earnings across both Android and iOS, while India holds the top position for total ad impressions and IAP volume.
Monetization
In-Game Advertising
Market Analysis
+3
Tenjin
Jan 2023
Report
14 pages
Australian Game Development Survey FY 2023
The Australian game development industry generated $345.5 million in revenue during FY2023, marking a 21% year-over-year increase.
Total industry employment grew by 17% to 2,458 full-time equivalent employees, with 63% of studios planning further hiring in the coming year.
The sector is highly export-focused, with 87% of total revenue derived from international markets.
Market Analysis
Employment
Investment
+1
Interactive Games & Entertainment Association
Jan 2023
Report
73 pages
2023 Serbian Gaming Industry Report
Serbia’s gaming workforce grew significantly in 2023, more than doubling from approximately 1,700 to over 4,300 employees.
Industry revenue reached €175 million in 2023, a 17% year-on-year increase driven primarily by mobile titles and original intellectual property.
Mobile gaming dominates the market with a 60% share on Android, while large studios with 40+ staff capture the majority of industry profits.
Market Analysis
Serbia
Player Demographics
SGA
Jan 2023
Report
11 pages
From Hyper to Hybrid: 2023 Follow-up
In-app purchase (IAP) activity grew significantly between 2022 and H1 2023, with revenue increasing by 23% on Android and 24% on Apple platforms.
On iOS, the United Kingdom, Canada, and Germany have displaced China and Saudi Arabia in the top five markets for installs, signaling a pivot toward Western regions.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin reclaimed the leading position for iOS installs.
Market Analysis
Mobile
Hypercasual
+4
Tenjin
Jan 2023
Report
52 pages
Global Games Market Report: August 2023
The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Market Analysis
Market Forecast
Global
+3
Newzoo
Jan 2023
Report
36 pages
A New Era of Engagement in Media & Entertainment
Gen Z now spends an average of 12.2 hours per week on video games and virtual worlds, surpassing the time they dedicate to traditional broadcast or subscription television.
Video games command a 72% active participation rate among US consumers, narrowing the volume gap with traditional media, which currently averages 17 hours of weekly consumption.
68% of Gen Z identify as digital creators, spending three times more hours on user-generated content than Gen X.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2023
Report
33 pages
The Future of NPCs
99% of gamers view the integration of advanced AI into NPCs as a positive value add for the industry.
81% of players are willing to pay more for games that feature intelligent, AI-driven characters.
79% of gamers report an increased likelihood to purchase titles that incorporate advanced AI NPC capabilities.
AI
Player Behavior
Game Design
+1
Inworld AI
Jan 2023
Report
14 pages
State of Mobile Games: Cognitive and Psychological Benefits
Mobile games function as effective, scalable tools for mental well-being, with specific titles demonstrating significant positive effects on creativity (Colorize, d=1.17), focus (Sound Sky, d=0.90), determination (Nature Video, d=0.76), and calmness (Color Breathing, d=0.61).
Personality traits significantly dictate user engagement, as extraverts favor social and action-oriented games while introverts prefer relaxation-focused titles, and openness correlates with immersion and inspiration motives.
Game mechanics directly influence psychological outcomes: puzzle-centric titles consistently boost creativity and curiosity, whereas timed or competitive games are more effective at enhancing focus and grit.
Market Analysis
Player Behavior
Mobile
+2
Skillprint
Jan 2023
Report
51 pages
The Xsolla Report: The State of Play
The global gaming market is projected to reach $211.2 billion in revenue by 2025, driven by multiplatform integration and the adoption of real-time payment systems.
Real-time payment systems like India’s UPI and Brazil’s PIX are expanding rapidly, with real-time payments expected to account for 28% of global electronic transactions by 2027.
Generative AI is becoming a core development pillar, with over 50% of top studios expected to use the technology by 2024 to improve production efficiency by up to 30%.
Market Analysis
Monetization
Cloud Gaming
+1
Xsolla
Jan 2023
Report
15 pages
Q1 2023 Gaming Deals Report: Cooling Off After Years of Blistering Growth
Q1 2023 marked a significant industry-wide cooling period, characterized by a sharp decline in private investments, M&A activity, and public offerings compared to previous years of rapid growth.
M&A activity hit a low point in Q1 2023, recording approximately half the volume seen in previous years.
Late-stage funding has stalled significantly, with only two closed transactions recorded throughout the entire first quarter.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2023
Report
56 pages
Sustainability Report 2023
Room 8 Group achieved GRI compliance in 2023 while scaling its global workforce to 1,300 professionals across regions including Brazil and Romania.
The company contributed over $8 million in humanitarian aid to Ukraine, supporting water purification for 15,000 people and remote education hardware for displaced students.
Total Scope 1 and 2 emissions remained under 1,000 tCO2, supported by the use of green-energy data centers and a 100% renewable energy mix in Brazilian regional hubs.
Global
Game Development
Room 8 Group
Jan 2023
Previous
1
…
12
13
14
…
21
Next
