Market (Overall)

Reports in the Market (Overall) category.

248 documents

Report185 pages

Annual and Sustainability Report 2024

MTG finalized the acquisition of Plarium Global Ltd in early 2025, significantly scaling its mid-core gaming capabilities and adding the flagship title RAID: Shadow Legends to its portfolio.
The company reported 2024 net sales of SEK 6,015 million, reflecting 3% currency-adjusted growth, alongside an adjusted EBITDA of SEK 1,666 million and a net loss of SEK 210 million.
MTG maintains a strong financial position with SEK 3,543 million in cash and equivalents and zero utilized external debt, supporting a strategy of active share buybacks and evergreen franchise investment.

Market Analysis Investment Diversity & Inclusion+1

Modern Times Group

Report30 pages

Q4 2023 Gaming Industry Report: Global & MENAP Outlook

The global gaming market reached $212 billion in Q4 2023, with M&A activity surging to $68.7 billion, a 769% increase primarily driven by the Activision-Blizzard acquisition.
Mobile gaming remains the industry's primary platform, capturing 46% of the global player base, while indie PC titles have grown to represent approximately 30% of total revenue.
The MENAP region is a key growth area, contributing $2.8 billion to the market and recording a 30% quarter-over-quarter increase in both gamer population and venture capital investment.

Market Analysis Investment Global+1

Shorooq Partners

Report52 pages

State of the Game Industry 2026

Layoffs remain a critical industry issue, with two-thirds of AAA studio employees reporting company-wide cuts and nearly 20% of the total workforce having been personally let go.
Workplace culture remains characterized by persistent crunch, as 87% of employees clocked overtime in the past year, largely driven by perceived necessity or self-imposed pressure.
Generative AI adoption is deeply polarized, with 42% of professionals viewing it as a productivity tool while 38% fear it poses ethical risks and threats to job security.

Market Analysis AI Global

GDCApr 2026

Report231 pages

The State of Video Gaming in 2025

Global gaming spend has reached $200 billion in 2025, representing a 150% increase since 2011, yet real-term growth has stalled and profit margins have compressed to single digits.
Development costs for AAA titles now exceed $600 million, contributing to a landscape of record layoffs, shrinking publisher share prices, and a sharp contraction in venture capital funding to only 1,500 global deals.
Mobile gaming revenue fell 23% in Q1 2024 following privacy deprecations, leading to a market where spend is increasingly concentrated among a small number of high-margin titles.

Market Analysis Global Mobile+1

EpyllionJan 2026

Report231 pages

The State of Video Gaming: 2025

The video game industry is undergoing a structural correction characterized by a 12% decline in real-term content spending following the post-2021 plateau of previous growth engines.
Market polarization has intensified as AAA production budgets reach $500 million, causing revenue and engagement to concentrate within established franchises while crowding out new releases.
Chinese developers have significantly expanded their global footprint, increasing their share of non-domestic content spending from 0.5% to 12.5% over the last 13 years.

Market Analysis Market Forecast Global+4

EpyllionJan 2026

Report26 pages

Video Gaming Report 2026: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth

The industry is shifting toward platform-agnostic ecosystems and direct-to-consumer distribution to bypass traditional app store fees and improve developer margins.
Gaming currently accounts for 12.5% of global media consumption time but captures only 3% of total advertising spend, representing a significant opportunity for revenue growth.
Cloud gaming is projected to reach $18.3 billion in revenue by 2030, serving as a critical infrastructure component for the industry's transition.

Market Analysis Market Forecast Monetization+1

Boston Consulting GroupDec 2025

Report67 pages

2025 Global Games Market Report

The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, driven by a player base that has expanded to 3.6 billion people.
Mobile gaming remains the industry leader with $103.0 billion in revenue (55% of the total), while console gaming is expected to see the highest growth rate at 5.5%, reaching $45.9 billion.
Average spend per player is declining, forcing a strategic shift toward long-tail engagement and retention rather than aggressive monetization in saturated markets.

Market Analysis Market Forecast Player Demographics+4

NewzooSept 2025

Report37 pages

2025 GDC Trends Report: Connecting the World Through Games

The mobile in-game advertising market reached $100 billion in 2024, officially surpassing revenue generated from in-app purchases.
Financial instability has forced 56% of studios to rely on personal funding as the publishing landscape becomes increasingly selective.
The industry is experiencing a 17% layoff rate, which has served as a primary catalyst for the formation of the United Videogame Workers union.

Market Analysis AI Monetization+1

Game Developers ConferenceMay 2025

Report231 pages

The State of Video Gaming in 2026

The video game industry is in a period of contraction, with real-term spending on content declining by approximately 12% since 2021.
AAA production budgets have ballooned to between $200 million and $500 million, contributing to a capital-constrained environment marked by record-high layoffs and studio closures.
A small cohort of entrenched live-service titles now dominates the market, acting as 'black holes' that consume the majority of player time and spending, making new independent launches increasingly difficult.

Market Analysis Global Mobile+2

EpyllionMay 2025

Report49 pages

Retail Media Playbook: United States

U.S. retail media expenditures are projected to reach $130 billion by 2028, solidifying its position as the fastest-growing digital advertising channel.
Amazon remains the dominant market leader with $261 million in spend in early 2025, maintaining a strategy where 53% of total ad spend occurs on-site.
Top-tier advertisers like L’Oréal and Samsung prioritize high-intent conversion by allocating over 90% of their budgets to Amazon’s on-site display ads.

Market Analysis Advertising Marketing+1

Sensor TowerApr 2025

Report60 pages

The Game Development Renaissance

The global game development market is projected to reach $190 billion by 2025, with 77% of developers anticipating continued industry growth and reduced workforce instability.
Studios are shifting toward leaner production models by outsourcing non-core technical infrastructure, with only 6% of developers planning to rely on internal builds by 2025.
Nearly 50% of developers plan to integrate specialized third-party tools to manage complex requirements like cross-platform synchronization and unified player inventories.

Market Analysis Game Development Global+1

MetaplayJan 2025

Report13 pages

Gaming CEO Survey: 2024 in Review

Industry leadership is optimistic for 2025, with 98% of executives expecting consumer spending to increase or remain stable.
AI adoption is widespread, with 84% of companies already implementing the technology across functions like art, game design, and engineering.
The M&A landscape is expected to intensify, as 71% of executives anticipate more deal-making opportunities in 2025 compared to the previous year.

Market Analysis Investment Mergers & Acquisitions+1

Aream & CoJan 2025