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Market (Overall)

Reports in the Market (Overall) category.

248 documents

Tower Defense Games: Deconstructing the Superstars (2020 Industry Snapshot)

Tower defense games demonstrate high monetization efficiency with an ARPPU of $83, an ARPDAU of $1.66, and a daily conversion rate of 3.83%.
China is the most lucrative market for the genre, achieving an 8.7% conversion rate, which is nearly double that of the United States.
Regional engagement metrics vary significantly, with Italy leading in Day 7 retention at 39% and France recording the highest average daily playtime at 210 minutes.

Market Analysis Tower Defense Mobile+1

GameAnalyticsJan 2020

Europe's Video Game Industry: Key Facts 2020

The European video game market reached €21.6 billion in 2019, marking a 3% year-on-year increase and a 55% total growth since 2014.
Digital ecosystems dominate the market, accounting for 76% of total revenue, with 66% of that online income derived specifically from in-game extras and downloadable content.
Hardware revenue is split primarily between consoles at 43% and mobile/tablet devices at 40%.

Market Analysis Player Demographics Europe

Interactive Software Federation of EuropeJan 2020

Global Video Game Deals Report 2020

The global video game industry reached a record $33.6 billion in total deal value across 664 transactions in 2020, driven by pandemic-induced demand for at-home entertainment.
Public offerings were the largest financial contributor at $15.1 billion, bolstered by high-profile IPOs from Unity Software and Kakao Games alongside corporate debt refinancing.
Mergers and acquisitions totaled $12.6 billion across 219 deals, with Tencent, Embracer Group, Stillfront, and Zynga accounting for 60% of that value.

Mergers & Acquisitions Investment Market Analysis+1

InvestGameJan 2020

The Most Exciting Time in the Gaming Industry: 2020–2022

The gaming industry experienced a massive investment peak in 2021, with M&A reaching $41 billion, private equity hitting $12 billion, and public offerings peaking at $24.5 billion.
Market activity cooled significantly by 2022, with public offerings collapsing to $4.6 billion and late-stage transaction values dropping four-and-a-half-fold to $0.9 billion in early 2023.
Strategic acquisitions remain a primary driver of industry value, with the top 15 M&A deals—led by Microsoft’s purchases of Activision Blizzard and ZeniMax—accounting for approximately 80% of total announced deal value.

Market Analysis Investment Global

InvestGameJan 2020

Gaming Spotlight 2018 Review

Mobile gaming solidified its market dominance in 2018, with consumer spending exceeding the combined totals of PC, home consoles, and handheld consoles by nearly 20%.
Mobile games accounted for 75% of total consumer spend on the iOS App Store and Google Play, despite representing only 35% of total app downloads.
The Asia-Pacific region accounted for over 55% of global mobile game spending in 2018, maintaining its lead despite a nine-month freeze on new game approvals in China.

Market Analysis Monetization Mobile+1

data.aiMar 2019

10 Years, 10 Highlights of Google Play

Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion downloads, with a forecast to reach $42 billion in annual spend by 2022.
Japan is the highest-earning market with $25.1 billion in lifetime spend, significantly outperforming the United States ($19.3 billion) and South Korea ($11.2 billion).
India leads the platform in total volume with 36.9 billion downloads, highlighting a distinct global divide between high-volume emerging markets and high-monetization mature markets.

Market Analysis Monetization

data.aiAug 2018

Gaming Spotlight 2017 Review

Mobile gaming solidified its market dominance in 2017, with consumer spending exceeding the combined total of home consoles, PC, Mac, and handhelds by more than one-third.
Mobile games generated nearly 80% of total consumer spending on the iOS App Store and Google Play, despite accounting for less than 40% of total app downloads.
The Asia-Pacific region, led by China, Japan, and South Korea, drove mobile growth by accounting for over 60% of all global mobile game spending.

Market Analysis Global Mobile+1

App AnnieMar 2018

The Data Behind 10 Years of Google Play (2018)

Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.

Market Analysis Mobile Global+3

data.aiJan 2018

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