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Market (Overall)

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Market (Overall)

Reports in the Market (Overall) category.

248 documents

Gaming Industry Report: Q1 2023

The global gaming market is projected to reach $201 billion in 2023, reflecting a 9% year-over-year growth rate.
Major industry players possess $48 billion in cash reserves, signaling a stable environment for future M&A activity despite regulatory headwinds.
Venture capital funding totaled $761 million across 109 deals in Q1 2023, with investment heavily concentrated in early-stage ventures rather than late-stage rounds.

Market Analysis Investment Funding+3

KonvoyApr 2023

The 50-Plus Gamer of Today and Tomorrow

The 50-plus gaming population has reached 52.4 million individuals, with average weekly engagement increasing by over 40% since 2019 to 12 hours per week.
A high-engagement segment comprising 26% of the demographic—classified as Enthusiasts and Immersives—accounts for nearly 50% of total spending.
70% of gamers aged 50 and older believe gaming is essential for cognitive stimulation and healthy aging, yet 70% feel the industry treats them as an afterthought in design and marketing.

Player Demographics Player Behavior Mobile+1

AARPApr 2023

Q1'23 Gaming Deals Report

M&A activity hit a multi-year low in Q1 2023 with only 43 closed deals totaling $11.4 billion, representing a 94% year-over-year decline in value.
Private investment value plummeted 71% year-over-year to $3.3 billion across 141 deals, reflecting a broader market correction and stabilization.
The market is bifurcated, as early-stage venture capital remains robust while late-stage and public market activities are constrained by high interest rates and bearish sentiment.

Investment Mergers & Acquisitions Market Analysis+1

InvestGameMar 2023

Japanese Esports on the Rise: Five Teams to Watch

Japan's esports market reached $77 million in 2022, marking an 11% growth following the 2019 removal of restrictive anti-gambling laws and the establishment of the Japan Esports Union (JeSU).
Non-endemic brand involvement is surging, evidenced by companies like Nissin Foods entering the space and sponsorship fees increasing tenfold over the last five years.
Leading organizations including Crazy Raccoon, DetonatioN FocusMe, FENNEL, SCARZ, and ZETA DIVISION are operating as lifestyle brands to monetize through merchandise, content partnerships, and sponsorships.

Esports Market Analysis Investment+1

Niko PartnersFeb 2023

Gaming Report 2023

To ensure financial viability, 70% of studios now integrate monetization and LiveOps within the first 30 days of development, contributing to a 33% increase in average game lifespans.
Development efficiency has accelerated, with 62% of indie developers now shipping titles in under a year by utilizing premade assets and reducing average developer hours.
Monetization models are shifting toward a balance between ad-supported structures and in-app purchases, supported by a 27% rise in battle pass adoption.

Market Analysis Global Mobile+2

UnityJan 2023

Gaming Spotlight 2023: The Year in Review

Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.

Market Analysis Monetization In-Game Advertising+2

data.aiJan 2023

2023 Games & Interactive Salary & Satisfaction Survey

Salary has overtaken flexible work as the primary driver for career moves, with 31% of UK and Western European respondents citing higher pay as their main reason for leaving a position.
Artist compensation has seen a sharp 35% increase between 2021 and 2023, with mid-level artists now earning approximately £75k.
Project close-out periods are a critical retention risk, as 22% of UK respondents decline new offers to finish current projects and 46% of global staff are actively job hunting.

Salary Employment Global

SkillsearchJan 2023

Hyper to Hybrid: Mobile Gaming Market Trends 2023

Mobile developers are shifting from hyper-casual to hybrid-casual models to counter declining ad revenue profitability caused by Apple’s App Tracking Transparency and post-pandemic behavioral shifts.
In-app purchase volume grew across both Android and iOS in 2022, signaling a successful industry-wide pivot toward diversified revenue streams beyond traditional advertising.
Ad-centric monetization models faced a cooling market in 2022, characterized by a downward trend in both ad impressions and effective cost per mille (eCPM) on all platforms.

Market Analysis Monetization User Acquisition+3

TenjinJan 2023

Gaming Spotlight 2023

Mobile gaming spending is projected to decline by approximately 2% in 2023 due to rising acquisition costs and increased regulatory pressure.
High-performing titles demonstrate distinct demographic trends: 'Royal Match' generated $1.7 billion in revenue with a strong base of players aged 45+, while 'Honkai: Star Rail' captured $457 million by targeting Gen-Z with high-price bundles.
Consumer sentiment toward standard in-game video ads has dropped significantly, falling from 50% positive in Q3 2020 to 30% by Q3 2022, largely due to ad fatigue and market oversaturation.

Monetization In-Game Advertising Market Analysis+2

IDCJan 2023

Newzoo’s Global Gamer Study 2023

Gaming is now a multidimensional ecosystem where 79% of the online population are enthusiasts, with over 50% of consumers engaging through a mix of playing, viewing, socializing, and content creation.
Younger demographics show the highest engagement levels, with 94% of Gen Alpha and 90% of Gen Z participating in gaming activities beyond just active play.
Multi-platform gaming is a significant trend, with 47% of gamers using at least two platforms and a high-value 'tri-platform' cohort (15% of players) averaging over 11 hours of play per week.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2023

H1 2023 Gaming Deals Report: Navigating Turbulence

H1 2023 saw a significant contraction in gaming deal-making, with private investments falling to $1.5 billion across 239 deals compared to the same period in 2022.
M&A activity experienced a sharp decline as strategic investors prioritized internal restructuring and portfolio management over new acquisitions.
Public offerings remained largely stagnant throughout the first half of 2023 due to unfavorable market conditions and necessary valuation corrections.

Market Analysis Mergers & Acquisitions Investment+2

InvestGameJan 2023

From Hyper to Hybrid in 2023

In-app purchase revenue grew significantly between January 2022 and June 2023, with a 23% increase on Android and a 24% increase on iOS.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin rose to the number one position for iOS installs.
Meta has successfully entered the top five ad networks on both Android and iOS platforms as of H1 2023.

Monetization User Acquisition Mobile+1

TenjinJan 2023

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