Market (Overall)

Reports in the Market (Overall) category.

297 documents

tower q1 digital market index () (2024)

Discover the latest trends of the quarter across mobile apps and digital advertising across apps 10 out of the 10 top publishers trust Sensor Tower insights to grow their business allazon PROVIO 4DOORDASH Walmart ELEVEN Microsoft SEGA SONY fetch Pizza @ Meta Gett ByteDanc Note: Top publishers by app store revenue | Source: Sensor Tower Mobile Market Overview 4 Top Markets 10 Top Categories SensorTower 15 ...

market-analysis

Sensor TowerJan 2024

Report

44 pages

2024 (2024)

Governance Statements information Mission & vision 3 This is Thunderful Group 4 The year in breif 6 CEO comments 10 Market & driving forces 12 Value chain 13 Strategy & aﬀair 14 Publishing 16 Co-Development & Services 17 Environment 19 Social 20 Governance 22 Risk &...

market-analysis

ThunderfulJan 2024

Financial

Q3’23 Financial Results

Financial results for the third quarter of 2023 reveal a period of strategic reinvestment and portfolio expansion despite a year-over-year decline in top-line revenue. Total revenue for the quarter reached $121 million, a 5% decrease from the $128 million reported in the same period of 2022. This decline was mirrored in Adjusted EBITDA, which fell 35% to $29 million, and total comprehensive income, which dropped from $31 million to $24 million. These decreases are primarily attributed to a significant ramp-up in selling and marketing expenses, which more than doubled to $43 million as the company pivoted from the reduced marketing spend of 2022 toward aggressive new player acquisition. Operational metrics show a shift in the user base composition. Monthly Paying Users (MPUs) grew by 23% year-over-year to 375,000, though Average Bookings Per Paying User (ABPPU) declined by 26% to $84. Total bookings for the quarter stood at $102 million, with the United States remaining the largest geographic market at 35%, followed by Europe at 26%. Mobile platforms continue to dominate the distribution mix, accounting for 63% of bookings compared to 37% for PC. Product milestones highlight the continued performance of the flagship Hero Wars franchise, which has surpassed $1.55 billion in lifetime bookings across mobile and PC versions. The company also successfully transitioned Island Hoppers into global release, achieving over $30 million in bookings and 12 million downloads. Looking forward, the portfolio is set to diversify further with the planned Steam release of Pixel Gun 3D in early 2024, which has already secured approximately 260,000 wishlists. These results reflect a transition phase where increased operating expenses are being utilized to scale new titles and expand the paying user base for long-term growth.

investment game-publishing global+1

GDevNov 2023

Financial

Bandai Namco Group: Fiscal Year Ending March 2024 First Half Results Presentation

Bandai Namco Group reported its financial results for the first half of the fiscal year ending March 2024, revealing a period of record-breaking net sales contrasted by a decline in profitability. Consolidated net sales reached 502 billion yen, a significant increase over the previous year and exceeding initial forecasts. However, operating profit fell by 19.8% year-over-year to 65.4 billion yen. This divergence was primarily driven by a shifting product mix and increased upfront investments in the digital segment, including higher development amortization and marketing costs for new titles. The Toys and Hobby business emerged as the primary growth engine, achieving record performance with 249.8 billion yen in sales and a 36.4% increase in segment profit. This success was fueled by global demand for products targeting mature fans, including card games, capsule toys, and established intellectual properties like Gundam and One Piece. Conversely, the Digital business saw a decline in profit despite the worldwide success of Armored Core VI, as repeat title sales slowed compared to the previous year’s exceptional performance. The Amusement segment also showed resilience, with a 2.4% increase in domestic facility sales and successful international expansion, particularly in China. Looking toward the full-year outlook, the company maintained its net sales forecast of 1 trillion yen and an operating profit of 125.0 billion yen. While the Digital segment's profit forecast was revised downward due to the first-half performance, the Toys and Hobby segment's forecast was adjusted upward to reflect sustained momentum. Management intends to focus on quality-driven title launches and the expansion of physical brand touchpoints globally, such as the new Tamashii Nations store in New York, to secure long-term growth across its diverse entertainment portfolio.

investment market-analysis japan

Bandai NamcoNov 2023

Report

How IP and Brand Collaborations Level Up Games

IP and brand collaborations serve as a critical strategic lever for boosting player engagement and revenue in the modern games market. Analyzing 477 collaborations across 104 unique PC and console games between January 2021 and June 2023, the data reveals that these events drive an average daily active user (DAU) increase of 11% during the first week of launch. Engagement typically peaks between the fourth and fifth days of an event before gradually returning to baseline levels. The impact of these partnerships varies significantly by monetization model. Premium games experience a more substantial engagement boost of 19% on average, largely because they often utilize downloadable content (DLC) that adds substantial new gameplay or story elements. In contrast, free-to-play titles see a more modest 8% DAU increase, as they frequently rely on cosmetic skins which, while cost-effective, offer less mechanical depth to drive player return. The most frequent collaborations occur between two game IPs, followed by partnerships with anime, manga, and comic franchises. Battle Royale and Sandbox genres lead the market in collaboration frequency, exemplified by platforms like Fortnite and Roblox. Case studies of Dead by Daylight and Top Gun: Maverick expansions in Ace Combat 7 and Microsoft Flight Simulator demonstrate that success is heavily dependent on brand fit and timing. Aligning in-game events with broader transmedia marketing activities, such as theatrical film releases, can result in DAU increases as high as 120%. Methodologically, the analysis utilizes Newzoo’s Game Performance Monitor, covering 37 global markets. The study excludes browser games and Nintendo Switch data, focusing on Steam, PlayStation, and Xbox platforms. To isolate the specific impact of collaborations, the research excludes events that coincide with initial game launches or shifts to free-to-play models.

monetization player-behavior market-analysis+1

NewzooNov 2023

Report

Analyst Bulletin: Mobile Game Market Review November 2023

The mobile gaming market in November 2023 was characterized by the proliferation of specific event mechanics and the rise of the 3D match subgenre. Analysis of market leaders reveals that Royal Match has become a primary trendsetter for casual titles. Its "Social Win Streak" and "Digging Minigame" mechanics were widely adopted by competitors such as Monopoly GO!, Matchington Mansion, and BTS Island. Simultaneously, the success of Triple Match 3D spurred a wave of new entries in the 3D match category, including Match Factory and spin-offs from established franchises like Candy Crush. A significant shift occurred in the midcore segment, where developers increasingly experimented with pay-gated event content. Titles such as Free Fire, State of Survival, and Last Fortress: Underground implemented exclusive rewards and gameplay modes accessible only through direct purchases or premium currency top-ups. This trend suggests a strategic move toward more aggressive monetization of live events, moving away from purely engagement-based models to those requiring financial entry points for participation. Geographically, the US market saw major activity with the global launch of Warcraft Rumble, which achieved the top download spot and maintained a top-50 grossing position. In China, Soul Knight Prequel demonstrated the continued strength of the roguelite genre, reaching the top of the download charts. Other notable developments included the expansion of user-generated content via the Stumble Workshop in Stumble Guys and the rapid emergence of mobile clones inspired by the viral Nintendo Switch title, Suika Game. These findings indicate a highly reactive market where developers quickly iterate on successful mechanics and viral trends across both casual and midcore segments.

market-analysis mobile global+1

GameRefineryNov 2023

Report

Leveling Up: State of India Gaming FY'23

The Indian gaming market demonstrated significant resilience in FY23, reaching a value of $3.1 billion with projections to hit $7.5 billion by FY28 at a 20% CAGR. This growth is increasingly driven by non-real money gaming (RMG) segments, specifically casual and midcore games, as in-app purchases and advertising revenues rise. While the RMG sector grew 33% in FY23, future growth is expected to be muted due to new tax policies and industry consolidation. The player base expanded to 568 million gamers, a 12% year-on-year increase, with 25% identified as paying users. Engagement metrics are strong, with average time spent increasing by 20% to 10-12 hours per week. India remains a global leader in game downloads, recording 15.4 billion in FY23. Notably, monetization remained stable despite the suspension of major titles like BGMI and Free Fire, as in-app purchase revenue for other titles grew by 37%. A survey of over 2,000 users reveals a 60:40 male-to-female ratio and a shift toward non-metro regions, which now account for 66% of gamers. Users are showing a higher propensity to experiment with new genres and pay for content, with 62% preferring UPI for transactions. However, 60% of users anticipate that new GST and TDS regulations will negatively impact their play frequency in the RMG segment. The regulatory landscape is evolving with the government’s recognition of esports and the establishment of the AVGC taskforce to promote India as a global development hub. Although venture capital funding decreased by 75% in 2023, mirroring global trends, strategic investments from major international entities suggest long-term confidence in the ecosystem's digital infrastructure and development capabilities.

market-analysis monetization mobile+1

Lumikai Investment AdvisorsOct 2023

Report

Gaming Deals Report: 2023 Q3

The gaming industry experienced a significant market correction during the first three quarters of 2023, with deal activity falling to its lowest levels since the pre-pandemic era. Total private investment value dropped fourfold compared to the 2021–2022 average, falling to $2.3 billion across 325 deals. M&A activity similarly cooled, totaling $8.5 billion—excluding the massive Activision Blizzard acquisition which closed in October 2023. Public offerings remained the weakest segment, characterized by a closed IPO window and a 29% year-over-year decline in activity. The downturn is most pronounced in late-stage venture capital, which reached a nadir of $300 million as investors prioritized solid financials and proven exit paths over growth at any cost. Conversely, early-stage activity remained relatively resilient, maintaining volumes consistent with pre-COVID levels. Strategic shifts are evident as Western corporate investors scale back due to internal restructurings and layoffs, while Asian giants like Tencent and NetEase remain active global participants. A notable emerging trend is the surge in AI-related gaming startups, which saw an unprecedented 21 deals in the third quarter of 2023 alone. Geographically, North America led in investment value, followed by Western Europe, though Asian strategic investors continue to drive cross-border activity. The methodology relies on tracked closed transactions across PC, console, mobile, and multiplatform segments, excluding pure gambling and non-gaming blockchain ventures. While the current landscape is defined by macroeconomic volatility and high interest rates, the presence of significant "dry powder" among private equity firms and stabilizing corporate balance sheets suggests potential for a recovery in dealmaking as the market enters 2024.

market-analysis mergers-acquisitions investment+1

InvestGameSept 2023

Financial

Huuuge 2Q 2023 Presentation

Huuuge, Inc. presents a financial and operational performance review for the second quarter of 2023, highlighting a strategic shift toward profitability and long-term sustainability. The primary thesis centers on the company’s transition from aggressive user acquisition to a "harvesting strategy" for its core franchises, Huuuge Casino and Billionaire Casino. This approach has resulted in significant EBITDA growth and robust cash generation despite a year-over-year decline in total revenue. Key financial data points for Q2 2023 show revenue at $69.2 million, a 12.9% decrease from Q2 2022, largely attributed to the sunsetting of the Traffic Puzzle title and reduced marketing spend. However, adjusted EBITDA doubled to $27.5 million, with margins expanding from 17.2% to 39.8%. The company maintains a strong balance sheet with $259.6 million in cash and equivalents, though this figure is adjusted to $109.1 million following a $150 million share buyback program concluded in July 2023. Geographically and industrially, the scope covers the global mobile gaming market, specifically the social casino segment. Methodology involves the analysis of key performance indicators (KPIs) such as ARPDAU, which rose to $1.77, and monthly conversion rates, which reached 8.0%. These metrics indicate that while the total player base (DAU) has contracted to approximately 426,000, the remaining audience is more highly monetized. Looking forward, the company anticipates a revenue trend reversal in the second half of 2023 driven by a major game economy upgrade, a new loyalty program, and increased direct-to-consumer (DTC) revenue via its webshop, which accounted for 4.2% of H1 2023 revenue. Additionally, the company is diversifying through its "Huuuge Pods" initiative, currently testing multiple new multiplayer projects to secure future growth.

monetization live-ops user-acquisition+1

HuuugeAug 2023

Report

H1'23 Gaming Deals Report

The first half of 2023 marked a period of significant contraction for the global video game industry’s financial landscape, characterized by a sharp decline in deal value across private investments, mergers and acquisitions, and public offerings. Total private investment fell to $1.5 billion across 239 deals, an 81% drop in value compared to the same period in 2022. This downturn was driven by a cooling late-stage venture capital market and a closed IPO window, which reduced the attractiveness of high-valuation exits. While early-stage activity remained the primary driver of deal volume, even this segment saw a threefold contraction in total value as investors shifted focus toward supporting existing portfolios rather than funding newcomers. The mergers and acquisitions sector experienced the most dramatic decline, with deal value plummeting 97% to $0.9 billion. Strategic investors pivoted toward internal restructuring, cost optimization, and mass layoffs—exemplified by companies like Embracer—rather than aggressive expansion. Public offerings remained similarly muted due to a disparity between reported financial results and previous estimates, leading to significant valuation corrections. Despite the overall stagnation, financial sponsors like Savvy Games Group remained active, and the industry anticipates a value jump in the second half of 2023 as major pending deals, such as the Microsoft-Activision Blizzard acquisition, move toward completion. Geographically, North America led early-stage investment volume, followed by Western Europe and MENA. Methodologically, the findings are based on tracked closed transactions in the video game industry, excluding gambling and non-gaming blockchain entities. While the broader market struggled, artificial intelligence emerged as a resilient niche, seeing a modest increase to $214.1 million in investment. Startups have largely abandoned "growth at all costs" strategies in favor of profitability and extended runways, while venture capital firms maintain significant unallocated capital that may signal a recovery in late 2023.

investment mergers-acquisitions market-analysis+1

InvestGameJun 2023

Financial

CD Projekt Group Q1 2023 Earnings

This financial summary details the Q1 2023 performance of the CD PROJEKT Group, focusing on the fiscal transition as the company shifts resources from legacy titles toward new development frontiers. The primary objective is to outline the Group’s profit and loss account, asset distribution, and project pipeline status as of March 31, 2023. The scope covers the Group’s two main segments: CD PROJEKT RED (game development) and GOG (digital distribution). Financial data reveals a year-over-year decline in sales revenue, which fell 19% to 174.8 million PLN. This was driven largely by a 25% decrease in product sales as major titles like Cyberpunk 2077 and The Witcher 3 moved further from their release or major update cycles. Despite lower revenues, net profit remained stable at 69.7 million PLN, a 1% increase over Q1 2022, supported by a significant 41% reduction in operating costs. The Group maintains a strong liquidity position, with total cash, bank deposits, and T-bonds exceeding 1.1 billion PLN. The development pipeline highlights a strategic pivot toward future intellectual property. While support continues for Cyberpunk 2077 and its Phantom Liberty expansion, a growing portion of the workforce is dedicated to Polaris (the new Witcher game) and Project Sirius. Notably, the period included an 18.8 million PLN impairment adjustment related to Project Sirius. Additionally, the mobile title The Witcher: Monster Slayer was moved to the "Other projects" category in anticipation of its phase-out in June 2023. Overall, expenditures on development projects rose by 15% during the quarter, reflecting intensified investment in the Group’s long-term production slate.

market-analysis investment europe+2

CD ProjektMay 2023

Report

Newzoo DLC Content Report 2023

This analysis examines the impact of downloadable content (DLC) on player engagement and revenue across the PC and console markets. Covering the period from April 2020 to April 2023, the study evaluates over 1,600 DLC releases across 37 major global markets. The findings demonstrate that DLC serves as a critical tool for extending game longevity and driving monetization, particularly within the live-service model. In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, highlighting a stronger reliance on add-on content among PC audiences. The research indicates that DLC launches provide a significant boost to player activity, with an average increase of 11% in Monthly Active Users (MAU) during the launch month. Medium-sized games, defined as those with 250,000 to 2 million MAU, saw the most substantial benefit, averaging a 22% growth rate. From a genre perspective, strategy games experienced the highest engagement spikes at 30.5%, followed by role-playing games at 21.1%. However, the data also reveals a trend of declining engagement in the months following a release, suggesting that players often churn or move to other titles once they have consumed the new content. Case studies of *The Sims 4* and *Dead Cells* illustrate diverse strategic approaches to content delivery. Electronic Arts successfully utilized a "free-to-play" funnel by releasing a free update immediately before a paid expansion, resulting in the most successful launch week in the franchise's recent history. Conversely, *Dead Cells* demonstrated the power of crossovers, with its *Return to Castlevania* DLC driving a 225% increase in MAU. Despite these spikes, the analysis notes that retention remains a challenge, as a significant majority of players do not return for subsequent updates, emphasizing the constant need for fresh content to maintain a stable player base.

monetization global pc+1

NewzooMay 2023