Library

1,733 game-industry reports — read the key insights or open the source.

Whitepaper10 pages

Your Data Tracking Plan: A Step-by-Step Guide for GameAnalytics

Establish a structured tracking plan by aligning business objectives and player behavior questions with seven predefined event categories: Session, Business, Resource, Progression, Error, Ads, and Impression.
Limit custom events to a maximum of 50 unique identifiers to maintain data integrity and prevent system clutter.
Adopt a consistent Category > Sub-Action naming framework to ensure clarity and prevent redundant or misleading data collection.

Game Development Quality Assurance Game Design+1

GameAnalytics

Presentation89 pages

Capital Markets Event 2025: Coffee Stain Group

Coffee Stain Group maintains strong financial health with a 34% net-sales CAGR to SEK 1.2 bn, a 44% cash EBIT margin, and 120% cash conversion.
The company holds SEK 472 m in cash reserves with zero external debt, providing significant flexibility for future M&A and capital allocation.
Ninety percent of net sales are generated by a core portfolio of flagship titles—Goat Simulator, Deep Rock Galactic, and Satisfactory—which consistently maintain review scores above 96%.

Investment Market Analysis Sweden+3

Coffee Stain Group AB

Report75 pages

Playing for the Planet: Untangling the Carbon Complexities of the Video Gaming Industry

Only 12 out of 222 surveyed gaming companies have committed to science-based carbon reduction targets, highlighting a significant industry-wide gap in formal climate accountability.
Scope 3 emissions—specifically purchased goods (Category 1) and the use of sold products (Category 11)—represent the dominant share of the industry's total carbon footprint.
Energy consumption during gameplay varies significantly by hardware, with current-generation consoles drawing 150–200W and PCs reaching up to 300W, compared to only a few watts for mobile devices.

Game Development Game Publishing Global

Playing for the Planet Alliance

Report12 pages

The Rise and Reset of Sweden's $19B Gaming Capital Machine

Sweden’s gaming sector has matured into a $19 billion ecosystem comprising 1,100 companies, with Swedish developers producing five of Steam’s global top-10 bestsellers in 2024–25.
Swedish studios contribute approximately 20% of Steam’s projected 2025 gross revenue, cementing the country's status as a dominant global gaming hub.
M&A activity is highly concentrated, with three major deals—King ($5.9 billion), Mojang ($2.5 billion), and ESL ($1.05 billion)—accounting for 93% of the total transaction value.

Market Analysis Investment Funding+3

InvestGame

Report5 pages

East vs. West: Monetization Trends

Eastern mobile gamers demonstrate a significantly higher propensity for large transactions, with 76% of purchases exceeding $10 compared to only 42% in Western markets.
Western mobile gamers are more likely to make small-scale purchases, with 8% of spenders in the West opting for transactions under $5, contrasted with 30% in the East.
Monetization strategies in the West should prioritize value-based bundles, as these resonate more effectively with the purchasing preferences of Western players.

Market Analysis Player Behavior Monetization+5

Mistplay

Whitepaper41 pages

What Good Are AI NPCs?: Lessons from a Large-scale Player Study

Generative AI NPCs drive high player engagement, with 97% of participants reporting high immersion and 96% rating their overall enjoyment as high.
The integration of AI NPCs maintains a balance between agency and guidance, as evidenced by 80% of players achieving top scores for play engrossment and 90% praising the creative freedom of the open-ended design.
Cognitive load remains manageable during AI-driven interactions, with participants reporting NASA-TLX mental demand scores of 64.7 and performance scores of 52.7.

AI Game Design Player Behavior+2

University of Bristol

Report22 pages

The 2026 State of Web Gaming Report: A Study of Developer and Gamer Perceptions

Web gaming is experiencing a resurgence as a strategic alternative to the plateauing growth observed in the PC, console, and mobile gaming sectors.
The primary driver behind the stagnation of traditional gaming platforms is an ongoing, significant challenge regarding game discoverability.
Web gaming has successfully reinvented its value proposition to address the limitations currently hindering growth in established gaming markets.

Market Analysis Game Development Player Behavior+1

PokiJun 2026

Report64 pages

Oświadczenie dotyczące zrównoważonego rozwoju: Polska 2025

MTG has committed to a 46.2% reduction in Scope 1–2 greenhouse gas emissions by 2031, with a 2030 target of a 40% cut in Scopes 1–2 and 25% in Scope 3 against a 2024 baseline.
Executive accountability is reinforced by linking 5% of executive pay to ESG performance outcomes, overseen by a board committee with 29% female representation.
The company aims to increase its S&P Global CSA score by 20 points by 2027 while aligning its decarbonization roadmap with the EU Fit for 55 framework.

Global Investment Diversity & Inclusion

Modern Times Group

Presentation16 pages

AI in MTG: Moving Beyond Theory

Adopting an 'AI-first' development approach enabled the launch of five new mobile games in 2026, facilitating rapid iteration and simultaneous production of specialized content.
AI integration has achieved significant operational efficiencies, including a 99% reduction in marketing asset costs and an 80% time saving on influencer spotlight production.
Data analysis turnaround times have been reduced by 75% by utilizing AI agents to query large-scale datasets, allowing analysts to focus on high-level strategy.

AI Game Development Midcore+2

Modern Times Group

Other1 pages

Local Mentor Directory: Berlin

IGDA Berlin is launching a local mentorship initiative to connect experienced game industry professionals with emerging talent across all development disciplines.
The program operates on a flexible model with no mandatory time commitments, requiring only participation in occasional 1-to-1 'Mentorship Café' sessions.
The initiative aims to strengthen Berlin’s position as a major European game-development hub by fostering industry cohesion and promoting professional inclusivity.

Game Development Employment Germany

International Game Developers’ Association

Report6 pages

CESA Game Industry Report 2025: Launch Seminar Report

The Japanese government has set a strategic target to reach 20 trillion yen in overseas content industry sales by 2033.
Approximately 50% of domestic game companies have integrated generative AI into their internal development pipelines.
Industry adoption of generative AI remains bifurcated, with high usage in production workflows but a cautious, risk-averse approach toward AI-generated content delivered to end-users.

Market Analysis Japan Game Development

CESA – Computer Entertainment Supplier's Association

Report39 pages

Bilan du Marché Français: 2025

The French video game market reached €5.856 billion in 2025, a 2.9% year-over-year increase and the second-highest revenue in the industry's history.
Mobile gaming experienced an 11% surge to reach €1.792 billion, with free-to-play models accounting for 94% of that sector's total revenue.
Market share is distributed across consoles (44%), mobile (31%), and PC (26%), with software sales—driven by digital content and microtransactions—comprising over two-thirds of total revenue.

Market Analysis Player Demographics Player Behavior+3

SELL – Syndicat des Éditeurs de Logiciels de Loisirs

Report9 pages

ESG Fact Sheet: FY 2023/24

Embracer Group has committed to a 45% reduction in total carbon emissions by 2030, using the 2021/22 financial year as its baseline.
The company reported total greenhouse gas emissions of 687,102 tCO2e for the 2022/23 financial year.
Female representation across the organization stands at 26%, with a board-level mandate to double the number of female managing directors and studio heads by 2025.

Game Development Game Publishing Mobile+3

Embracer Group

Report45 pages

Corporate Responsibility Report 2013

MTG achieved 14,129 MSEK in net sales while contributing 42 million TSEK in financial and media-time donations, primarily through the Reach for Change foundation.
The company reported a significant gender pay gap in 2013, with female remuneration averaging only 70% of male earnings.
MTG earned a score of 88 out of 100 in the CDP environmental report, though total carbon emissions increased by 7% due to corporate expansion.

Global Diversity & Inclusion Creative Ads+1

Modern Times Group

Report13 pages

Modern Responsibility Report 2008

MTG formalized its corporate responsibility program in 2008 to integrate ethical and environmental standards across its broadcasting operations in 30 countries.
The company reached an audience of 125 million viewers and over three million daily radio listeners through its Viasat Broadcasting, radio, online, and studio segments.
MTG contributed 78 million Swedish krona in airtime and facilitated the raising of 56 million Swedish krona for various social causes during 2008.

Global Diversity & Inclusion

Modern Times Group

Report52 pages

Modern Responsibility Report 2011

MTG achieved 14 out of 15 short-term sustainability goals in 2011 while maintaining its position in the FTSE4Good Index and aligning with Global Reporting Initiative standards.
The company exceeded its carbon reduction target by achieving a 6% decrease in emissions per employee through improved energy efficiency and facility management.
MTG donated 146 million SEK in airtime and raised 37 million SEK for various health and welfare initiatives during the 2011 fiscal year.

Diversity & Inclusion Marketing Global+1

Modern Times Group

Report24 pages

Modern Responsibility Report 2010

MTG established a 2010 corporate responsibility framework across 33 countries, utilizing the Global Reporting Initiative to prioritize anti-corruption, regulatory compliance, and fair employment.
The company donated 111 million SEK in airtime to charitable causes in 2010, supporting initiatives like MTG United for Peace and Playing for Change.
MTG’s total climate impact reached approximately 15,000 tons of CO2e in 2010, with business travel-related emissions increasing by 36 percent.

Global Finland Market Analysis+1

Modern Times Group

Report42 pages

Modern Responsibility Report 2009

MTG established a formal corporate responsibility framework in 2009 to integrate governance, ethical conduct, and social accountability across its broadcasting operations in 31 countries.
The company recorded a total climate impact of approximately 13,000 tons of CO2e in 2009, leading to the implementation of carbon footprint audits across 19 countries and investments in energy-efficient infrastructure.
Human capital development was prioritized through the MTG Academy, which provided training to 81 percent of the company's permanent staff.

Market Analysis Advertising Marketing+1

Modern Times Group

Report51 pages

Modern Responsibility Report 2012

In 2012, Modern Times Group (MTG) generated 13,336 MSEK in net sales while employing 3,012 staff across more than 30 broadcast markets.
The company achieved a 6% reduction in CO2 emissions per employee and earned a 'B' rating from the Carbon Disclosure Project.
MTG raised 49 million SEK for charitable causes in 2012, supporting initiatives such as 'Reach for Change' and the 'School of Tolerance'.

Global Employment Diversity & Inclusion

Modern Times Group

Report43 pages

Corporate Responsibility Report 2014

MTG achieved net sales of 16,746 MSEK in 2014 while maintaining zero confirmed cases of corruption through the implementation of mandatory anti-bribery training and an external whistleblower system.
The company reduced energy consumption per employee by 33% since 2010 and achieved a CDP score of 90B, reflecting its commitment to environmental stewardship.
MTG employed 4,111 people across 44 nationalities, though the company identified ongoing challenges regarding gender pay parity and high turnover rates in sales-intensive roles.

Diversity & Inclusion Employment Global+1

Modern Times Group