ReportSensor Tower
Southeast Asia: Mobile Game Market Insights 2025
15 Jun 202537 pages~64 min full read
Southeast Asia is the world’s second-largest mobile gaming market by volume, recording 1.93 billion installs in early 2025, while ranking seventh globally in revenue at $625 million.
See it on page 10Indonesia is the region's primary volume driver with 870 million installs, whereas Thailand leads in monetization, generating $162 million in consumer spending.
See it on page 11Publishers based in Singapore and Vietnam have become a dominant global force, contributing over 5.8 billion installs to the international market through hypercasual and competitive titles.
See it on page 28The 4X Strategy genre is experiencing rapid growth, evidenced by a 77.7% revenue surge for titles like Last War: Survival, while traditional MMORPGs have declined by nearly 20%.
See it on page 21Monetization is concentrated in Strategy, MOBA, and RPG segments, with Mobile Legends: Bang Bang remaining the regional revenue leader due to hyper-local live operations.
See it on page 24Market preferences are increasingly localized, with Vietnam specializing in survival-themed hypercasual games and Thailand showing a distinct market affinity for realistic sports simulations.
See it on page 33Southeast Asia solidified its position as the world’s second-largest mobile gaming market by downloads in early 2025, reaching 1.93 billion installs. While the region currently ranks seventh globally in revenue at $625 million, it demonstrates significant monetization potential fueled by expanding digital payment infrastructure and rising smartphone penetration. Indonesia serves as the primary volume driver with 870 million installs, while Thailand leads the region in consumer spending, generating $162 million. This growth is increasingly supported by publishers based in Singapore and Vietnam, who have emerged as a dominant global force, contributing over 5.8 billion installs to the international market through a mix of hypercasual hits and competitive titles.
Market dynamics reveal a shift toward high-engagement genres and localized content strategies. Although casual arcade and simulation games drive the highest download volumes, monetization is concentrated in Strategy, MOBA, and RPG segments. Mobile Legends: Bang Bang remains the regional revenue leader, sustained by hyper-local live operations and community engagement. Simultaneously, the 4X Strategy genre is experiencing rapid expansion, highlighted by a 77.7% revenue surge for titles like Last War: Survival. Conversely, traditional MMORPGs have seen a decline of nearly 20%, making way for Open World Adventure RPGs and sophisticated strategy games that leverage deep social and competitive mechanics.
The regional landscape is characterized by distinct national preferences and the global expansion of local firms. Vietnam has become a powerhouse for survival-themed hypercasual games, while Thailand shows a unique affinity for realistic sports simulations. Established titles like Garena Free Fire continue to dominate global charts by blending cultural relevance with nostalgic collaborations. Ultimately, the region’s trajectory is defined by a transition from high-volume downloads to sophisticated monetization, driven by a combination of community-led activations and the strategic global influence of Southeast Asian publishers.
