
Star Wars: Galaxy of Heroes
GameBy Capital Games · Released Sep 1, 2015
Documents about Star Wars: Galaxy of Heroes
How to Win Beyond Console: The 6 Paths to Mobile
Naavik's "6 Paths to Mobile" framework argues that traditional PC and console publishers can succeed on mobile but have rarely done so sustainably. Built from case studies of Warner Bros.
- Successful mobile expansion for console publishers requires a shift from viewing mobile as a simple porting channel to adopting a 'mobile-first' culture, as evidenced by Activision Blizzard's struggle with early ports versus the success of Call of Duty: Mobile.
- Warner Bros. Interactive Entertainment achieved significant mobile revenue growth starting in 2017 by prioritizing internal leadership hires with mobile expertise and acquiring specialized studios like The Tap Lab.
- Gameplay-IP fit is a critical success factor; for example, the 4X strategy genre aligns naturally with the themes of reconnaissance, dynasties, and alliances found in the Game of Thrones IP.
How does DISNEY SORCERER'S ARENA retain, engage and monetize?
Disney Sorcerer’s Arena, a squad-based turn-based RPG developed by Glu Mobile, utilizes a complex, multi-layered monetization and engagement model built upon the broad appeal of the Disney and Pixar intellectual property.
- Disney Sorcerer’s Arena utilizes a shard-based collection system for Disney and Pixar characters, mirroring the core mechanics of Star Wars: Galaxy of Heroes.
- Monetization is driven by an aggressive, multi-layered economy featuring randomized loot boxes, specialized stores, and frequent pop-up offers designed to accelerate player progression.
- The game employs a tiered battle pass system called the 'Pass Holder' season, which incentivizes monthly recurring spending through a premium 'Gold Pass' offering exclusive bonuses.
How To Keep Your Players Engaged With Communal Mechanics
Communal mechanics such as guilds have long driven engagement and loyalty in midcore mobile games, and by 2019 they were spreading into top-grossing casual titles.
- Communal mechanics are a primary differentiator for top 200 grossing games, with over half of mid-core titles in this bracket utilizing co-op tasks, shared development efforts, and asynchronous PvE.
- Guilds serve as the primary foundation for communal features, though developers can successfully implement co-op mechanics without them, such as the temporary 'Parties' in The Sims Mobile or 'Pacts' in Art of Conquest.
- Co-op development efforts, such as guild-leveling in Big Fish Casino or fort-building in Pixel Gun 3D, drive long-term engagement by allowing players to work toward shared progression goals.
Star Wars Mobile Games Rise Past $1 Billion in Lifetime Revenue
Star Wars mobile games currently active on the App Store and Google Play have generated more than $1 billion in global player spending over six years, according to Sensor Tower Store Intelligence estimates published in December 2019.
- Star Wars mobile games have surpassed $1 billion in lifetime global player spending over a six-year period.
- Electronic Arts' 'Star Wars: Galaxy of Heroes' is the dominant title, accounting for $924 million (87%) of total revenue and approximately 70 million (26%) of total downloads.
- The United States is the primary market for the franchise, representing 61% of total revenue ($640 million) and 24% of total downloads (64 million).
RAID: SHADOW LEGENDS | Gameplay
Raid: Shadow Legends is a squad-based mobile RPG developed by Plarium, a studio historically recognized for its expertise in 4X strategy titles.
- Plarium, a studio historically focused on 4X strategy, entered the character-collection RPG market with Raid: Shadow Legends to compete with established titles like Star Wars: Galaxy of Heroes and Marvel Strike Force.
- The core gameplay loop centers on managing a squad of four champions through turn-based combat, utilizing an energy-based system to progress through campaign missions, dungeons, and PvP arena modes.
- The game prioritizes meta-game progression over twitch-based reflexes, offering auto-battle modes with speed multipliers to facilitate the systematic grinding required for character optimization.
Top 5 mistakes designing free-to-play collectibles
This analysis outlines five critical design mistakes in free-to-play (F2P) collectible games, drawing on industry experience from titles like Angry Birds Evolution, Clash Royale, and Star Wars: Galaxy of Heroes.
- Prioritize long-term retention by making characters easy to acquire while gating their full potential behind significant time and resource-heavy upgrade paths.
- Prevent stagnant meta-games by enforcing collection diversity through attribute-based content gates, performance-based event boosts, and unit-specific counters.
- Mitigate player frustration in random drop systems by implementing 'safety nets' such as pity counters and currency-based exchange paths to anchor the value of digital goods.
Overview of the Mobile RPG Market
Mobile RPGs remain a regional story: the genre accounts for roughly half of top-grossing titles in Japan and China, but only a bit under 10% of iOS revenue in the US.
- In the US iOS market, RPGs account for slightly less than 10% of total revenue, ranking as the fifth-largest genre behind shooters.
- RPG market penetration varies significantly by region: RPGs comprise approximately 50% of the top-grossing games in both China and Japan, while remaining a smaller niche in the US.
- Puzzle RPGs are a dominant force in the US, with 'Empires & Puzzles' by Small Giant Games increasing its subgenre revenue share from 6% to 35% during 2018.
Disney Heroes: A Solid RPG That Tests the Limits of an IP
Disney Heroes: Battle Mode, developed by PerBlue and launched in May 2018, is a casual-to-midcore hero brawler modeled on Heroes Charge and Soul Hunters.
- Developed by PerBlue Entertainment, Disney Heroes: Battle Mode achieved 12 million installs and approximately $10 million in net revenue within its first eight months following its May 2018 launch.
- The game utilizes a highly interdependent economy where multiple game modes reward specific currencies, forcing players to engage with various features to upgrade their hero teams.
- Progression is gated by stamina and a 'team level' system, which limits hero levels and creates a scarcity-driven demand for diamond-to-stamina conversions.
Top In-App Advertisers of Q1 2018: Android Game Category
Peak Games' Toon Blast, a puzzle title, led Android's in-app advertiser rankings in the game category for the first quarter of 2018, holding first place in January, February, and March.
- Toon Blast by Peak Games was the leading in-app advertiser on Android for the entirety of Q1 2018, consistently maintaining the top position across January, February, and March.
- The most active in-app advertising categories throughout the quarter were Puzzle and Role Playing games.
- Lords Mobile by IGG.com secured the second position in February and March 2018, while Job Hunt Heroes: Idle RPG by 4 S Games held the third position during the same two-month period.
How Idle Heroes Made $100M
Idle Heroes, launched in June 2016 by little-known Chinese publisher DH Games, grew from an unremarkable debut into a global hit with an estimated $70MM in accumulated net revenue as of early 2018.
- Idle Heroes achieved significant commercial success with approximately $70 million in accumulated net revenue by January 2018, growing from an average daily revenue of $1,075 in its first three months to $264,663 in January 2018.
- The game experienced a compound annual growth rate (CAGR) of 3,928.17% in daily revenue between its launch period and early 2018.
- Despite its name, Idle Heroes is primarily a stat-driven RPG rather than an idle game, as it only incorporates idle mechanics into its core loop to incentivize retention rather than relying on traditional idle progression systems.
Top In-App Advertisers of Q4 2017: Android, Game Category
Apptica's ranking of the top ten Android in-app advertisers in the games category for Q4 2017 is based on ad impression volume, covering October through December 2017.
- In Q4 2017, the mobile gaming advertising landscape on Android was dominated by the Puzzle and Role Playing (RPG) genres.
- Block Puzzle Jewel by Hua Weiwei and Empires & Puzzles: RPG Quest by Small Giant Games maintained stable, leading positions in in-app advertising impressions throughout the quarter.
- New major advertisers entered the top 10 rankings in December 2017, including Coin Master (Moon Active), Lords Mobile (IGG.COM), and Lineage 2: Revolution (Netmarble Games).
The Last Jedi Premiere More Than Doubled Star Wars Mobile Game Downloads
Star Wars mobile games saw a sharp surge in new-player acquisition during the opening weekend of The Last Jedi in December 2017.
- The opening weekend of 'The Last Jedi' drove a 153% increase in new Star Wars mobile game installs, resulting in over one million new downloads compared to approximately 413,000 the previous weekend.
- Top-performing titles significantly outperformed the franchise average: Netmarble's 'Star Wars: Force Arena' grew by 260%, EA's 'Star Wars: Galaxy of Heroes' by 216%, and Disney's 'Star Wars: Commander' by 201%.
- While the 2015 release of 'The Force Awakens' generated a higher total volume of 2.17 million downloads, 'The Last Jedi' achieved a stronger relative growth rate of 2.5x week-over-week compared to the 1.8x growth seen in 2015.
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