Star Wars: Galaxy of Heroes
GameBy Capital Games · Released Sep 1, 2015
Documents about Star Wars: Galaxy of Heroes
Dislyte: Lilith’s Mythology & Music RPG
Dislyte, Lilith Games' hero-collector gacha RPG and the first release under its Singapore-based publishing brand Farlight Games, launched in May 2022 with the strongest early monetization the genre has seen.
- Dislyte utilizes a gacha system with a 1% legendary pull rate and a 0.07% chance for legendary Shimmer heroes, mirroring the monetization models of successful titles like Raid: Shadow Legends and Summoners War.
- Three weeks post-launch in May 2022, Dislyte secured the third-highest revenue position in the US squad RPG category, trailing only established titles like Marvel: Strike Force and Star Wars: Galaxy of Heroes.
- Unlike Lilith Games’ previous hit AFK Arena, which relies on passive idle progression, Dislyte requires active player engagement through auto-farming features that necessitate the app remaining open.
Why EA Saw Decline in Mobile Revenue Despite Obtaining Big Hits Through Acquisitions
Electronic Arts spent roughly $3.5 billion on mobile acquisitions in 2021, yet its mobile revenue has fallen since, according to an analysis by Michail Katkoff, co-founder of Deconstructor of Fun and CEO of Savage Game Studios.
- Electronic Arts saw a 23% year-over-year decline in mobile revenue for the first quarter of 2022, despite a 22% increase in total downloads.
- In 2021, EA invested $3.5 billion to acquire Glu Mobile and Playdemic, yet all major acquired IPs—including Kim Kardashian: Hollywood and Golf Clash—experienced revenue declines post-acquisition.
- The primary cause of the performance decline is attributed to EA's decision to force the integration of acquired studios into its corporate structure rather than maintaining their autonomy.
State of Game Monetization 2022
Sensor Tower's State of Mobile Game Monetization 2022 report examines how the world's top mobile titles generate revenue, using the firm's new monetization descriptors within its Game Intelligence and Game Taxonomy tools.
- As of 2021, 50% of the world's top-grossing mobile games utilize a Season Pass, a mechanic that has expanded from its origins in mid-core shooters to casual titles like Candy Crush Saga and Homescapes.
- Ad removal is the most widely used monetization mechanic in the mobile market, driven by casual games which account for 90% of titles employing this strategy.
- In the U.S. market, 50% of the top 10 revenue-generating games that feature Gacha mechanics are built upon established intellectual properties, such as Marvel Strike Force and Star Wars: Galaxy of Heroes.
Analyst Bulletin: Mobile Game Market Review March 2021
March 2021 was an update-heavy month across the US, China, and Japan mobile game markets, with GameRefinery's analysts tracking live-ops changes, new feature trends, and notable chart entries drawn from the company's own game intelligence service.
- The Battle Pass model continues to gain traction as a primary tool for boosting retention and monetization, with games like House of Fun: Casino Slots 777 and The Seven Deadly Sins: Grand Cross implementing or revamping these systems in March 2021.
- Major mobile titles are increasingly integrating complex, multi-stage event mechanics, such as Genshin Impact’s Windblume Festival, which combined storyline quests, cutscenes, and mini-games, and Star Wars: Galaxy of Heroes’ two-week Conquest mode.
- Collaborations remain a high-impact strategy for driving engagement, exemplified by Two Dots’ word-puzzle event with Chobani and Kotodaman’s trivia-based collaboration with the Demon Slayer anime franchise.
Electronic Arts’ Earnings From Star Wars Games Top $3 Billion
Electronic Arts' partnership with Disney for Star Wars games has generated more than $3 billion in net bookings, according to CEO Andrew Wilson on the company's fiscal Q3 2021 earnings call in early February 2021.
- Electronic Arts has been acquired by an investor group led by the Saudi Arabian Public Investment Fund (PIF) in a $55 billion deal, marking the largest leveraged buyout in gaming history.
- As part of the acquisition, EA has delisted from the NASDAQ and returned to being a private company after nearly 40 years of public trading.
- The ownership structure of the newly private EA consists of 93.4% held by the PIF, 5.5% by Silver Lake, and 1.1% by Affinity Partners.
How to Win Beyond Console: The 6 Paths to Mobile
Naavik's "6 Paths to Mobile" framework argues that traditional PC and console publishers can succeed on mobile but have rarely done so sustainably. Built from case studies of Warner Bros.
- Successful mobile expansion for console publishers requires a shift from viewing mobile as a simple porting channel to adopting a 'mobile-first' culture, as evidenced by Activision Blizzard's struggle with early ports versus the success of Call of Duty: Mobile.
- Warner Bros. Interactive Entertainment achieved significant mobile revenue growth starting in 2017 by prioritizing internal leadership hires with mobile expertise and acquiring specialized studios like The Tap Lab.
- Gameplay-IP fit is a critical success factor; for example, the 4X strategy genre aligns naturally with the themes of reconnaissance, dynasties, and alliances found in the Game of Thrones IP.
How To Keep Your Players Engaged With Communal Mechanics
Communal mechanics such as guilds have long driven engagement and loyalty in midcore mobile games, and by 2019 they were spreading into top-grossing casual titles.
- Communal mechanics are a primary differentiator for top 200 grossing games, with over half of mid-core titles in this bracket utilizing co-op tasks, shared development efforts, and asynchronous PvE.
- Guilds serve as the primary foundation for communal features, though developers can successfully implement co-op mechanics without them, such as the temporary 'Parties' in The Sims Mobile or 'Pacts' in Art of Conquest.
- Co-op development efforts, such as guild-leveling in Big Fish Casino or fort-building in Pixel Gun 3D, drive long-term engagement by allowing players to work toward shared progression goals.
Star Wars Mobile Games Rise Past $1 Billion in Lifetime Revenue
Star Wars mobile games currently active on the App Store and Google Play have generated more than $1 billion in global player spending over six years, according to Sensor Tower Store Intelligence estimates published in December 2019.
- Star Wars mobile games have surpassed $1 billion in lifetime global player spending over a six-year period.
- Electronic Arts' 'Star Wars: Galaxy of Heroes' is the dominant title, accounting for $924 million (87%) of total revenue and approximately 70 million (26%) of total downloads.
- The United States is the primary market for the franchise, representing 61% of total revenue ($640 million) and 24% of total downloads (64 million).
Overview of the Mobile RPG Market
Mobile RPGs remain a regional story: the genre accounts for roughly half of top-grossing titles in Japan and China, but only a bit under 10% of iOS revenue in the US.
- In the US iOS market, RPGs account for slightly less than 10% of total revenue, ranking as the fifth-largest genre behind shooters.
- RPG market penetration varies significantly by region: RPGs comprise approximately 50% of the top-grossing games in both China and Japan, while remaining a smaller niche in the US.
- Puzzle RPGs are a dominant force in the US, with 'Empires & Puzzles' by Small Giant Games increasing its subgenre revenue share from 6% to 35% during 2018.
Disney Heroes: A Solid RPG That Tests the Limits of an IP
Disney Heroes: Battle Mode, developed by PerBlue and launched in May 2018, is a casual-to-midcore hero brawler modeled on Heroes Charge and Soul Hunters.
- Developed by PerBlue Entertainment, Disney Heroes: Battle Mode achieved 12 million installs and approximately $10 million in net revenue within its first eight months following its May 2018 launch.
- The game utilizes a highly interdependent economy where multiple game modes reward specific currencies, forcing players to engage with various features to upgrade their hero teams.
- Progression is gated by stamina and a 'team level' system, which limits hero levels and creates a scarcity-driven demand for diamond-to-stamina conversions.
Top In-App Advertisers of Q1 2018: Android Game Category
Peak Games' Toon Blast, a puzzle title, led Android's in-app advertiser rankings in the game category for the first quarter of 2018, holding first place in January, February, and March.
- Toon Blast by Peak Games was the leading in-app advertiser on Android for the entirety of Q1 2018, consistently maintaining the top position across January, February, and March.
- The most active in-app advertising categories throughout the quarter were Puzzle and Role Playing games.
- Lords Mobile by IGG.com secured the second position in February and March 2018, while Job Hunt Heroes: Idle RPG by 4 S Games held the third position during the same two-month period.
How Idle Heroes Made $100M
Idle Heroes, launched in June 2016 by little-known Chinese publisher DH Games, grew from an unremarkable debut into a global hit with an estimated $70MM in accumulated net revenue as of early 2018.
- Idle Heroes achieved significant commercial success with approximately $70 million in accumulated net revenue by January 2018, growing from an average daily revenue of $1,075 in its first three months to $264,663 in January 2018.
- The game experienced a compound annual growth rate (CAGR) of 3,928.17% in daily revenue between its launch period and early 2018.
- Despite its name, Idle Heroes is primarily a stat-driven RPG rather than an idle game, as it only incorporates idle mechanics into its core loop to incentivize retention rather than relying on traditional idle progression systems.
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