Top In-App Advertisers of Q4 2017: Android, Game Category

Key insights

6 takeaways

01
In Q4 2017, the mobile gaming advertising landscape on Android was dominated by the Puzzle and Role Playing (RPG) genres.
02
Block Puzzle Jewel by Hua Weiwei and Empires & Puzzles: RPG Quest by Small Giant Games maintained stable, leading positions in in-app advertising impressions throughout the quarter.
03
New major advertisers entered the top 10 rankings in December 2017, including Coin Master (Moon Active), Lords Mobile (IGG.COM), and Lineage 2: Revolution (Netmarble Games).
04
The top advertiser, Block Puzzle Jewel, focused its ad campaigns primarily on India, Spain, Mexico, Brazil, and Italy.
05
Block Puzzle Jewel utilized the Chartboost Ad Network for its campaigns, with interactive playable ads serving as its primary creative format.
06
Traffic sources for top advertisers in Q4 2017 included high-engagement apps such as Summer Girl: Camping Life, Bingo! Free Bingo Games, and various educational titles.

Summary

This analysis identifies the leading mobile game advertisers on the Android platform during the fourth quarter of 2017, focusing on in-app advertising impressions. The primary objective is to highlight the most active publishers and examine the strategic patterns of top-performing titles within the gaming sector.

The findings indicate that the puzzle and role-playing game (RPG) categories dominated the advertising landscape throughout the quarter. Block Puzzle Jewel by Hua Weiwei and Empires & Puzzles: RPG Quest by Small Giant Games maintained stable, high-ranking positions in ad impressions throughout the period. While several titles remained consistent, the top ten lists saw monthly fluctuations as new advertisers, including major titles like Lineage 2: Revolution, Star Wars: Galaxy of Heroes, and Coin Master, gained prominence toward the end of the year.

A detailed examination of the leading advertiser, Block Puzzle Jewel, reveals a strategic focus on international markets, with significant ad campaign activity observed in India, Spain, Mexico, Brazil, and Italy. The analysis of traffic sources and creative execution shows that these campaigns were primarily distributed through the Chartboost ad network. Notably, the publisher favored interactive, playable ad formats to drive user engagement. The data underscores a broader industry trend where developers in the puzzle and RPG segments rely heavily on interactive creative assets to capture user attention within the competitive Android mobile gaming ecosystem.