League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
Meet the Spiciest Creative Agency in Gaming
The emergence of SUMMONER, a specialized creative agency founded by industry veterans Matthew Manarino, Kal Nguyen, and Jordan Schmidt, highlights a growing demand for marketing partners that possess deep, authentic expertise in the gaming sector.
- SUMMONER has launched as a specialized creative agency founded by industry veterans Matthew Manarino, Kal Nguyen, and Jordan Schmidt to address the disconnect between traditional advertising firms and gaming culture.
- The agency functions as a 'translator' between game developers and production teams, converting abstract development visions into concrete marketing assets like trailers and logos.
- The firm aims to solve the industry-wide issue of generic, 'saccharine' marketing campaigns that fail to resonate with sophisticated player bases by treating gaming communities as nuanced rather than monolithic.
New Sponsorship Categories Being Considered for LoL Esports Teams
Riot Games is expanding sponsorship opportunities for tier-1 League of Legends esports organizations to improve the financial sustainability of teams within its global ecosystem.
- Riot Games is expanding sponsorship categories for League of Legends esports teams to improve long-term financial sustainability and address requests from team owners.
- New sponsorship categories under consideration include beer and wine products, CBD, and government-related entities, such as armed forces or national sporting authorities.
- The implementation of these new categories is subject to regional legal restrictions and local market acceptance, with some categories already permitted in specific regions.
Riot Expands League of Legends Esports Revenue Sharing
Riot Games has announced a significant restructuring of its business model for professional League of Legends esports, aimed at enhancing long-term financial sustainability for teams.
- Riot Games is transitioning to a new revenue-sharing model for Tier 1 League of Legends teams in the LCS, LEC, and LCK, with ongoing discussions to evolve the model for the LPL.
- The new model introduces a Global Revenue Pool (GRP) funded by digital in-game content, which replaces the previous system that limited revenue participation to only the 30 teams competing in international events.
- The GRP is distributed across three buckets: 50% for General Shares (allocated to all Tier 1 teams), 35% for Competitive Shares (based on regional and international performance), and 15% for Fandom Shares (rewarding brand and player engagement).
Riot Games Sued Over FTX Partnership With LCS
A class-action lawsuit filed in a California federal court alleges that Riot Games and its League of Legends Championship Series (LCS) are complicit in promoting fraud through a former partnership with the now-defunct cryptocurrency exchange FTX.
- Riot Games and the League of Legends Championship Series (LCS) are facing a class-action lawsuit filed on March 7, 2024, alleging they aided and abetted fraud through their partnership with the now-bankrupt cryptocurrency exchange FTX.
- The lawsuit claims Riot Games and the LCS violated securities fraud laws, engaged in civil conspiracy, and violated unfair competition statutes by promoting FTX’s unregistered securities and yield-bearing accounts.
- Plaintiffs argue that Riot Games is liable for damages because their mass promotion of FTX via internet and social media platforms facilitated the sale of fraudulent investments to a global audience.
Why You Should Create the Same Game, Over and Over
This analysis examines the strategic benefits of genre specialization and iterative development within the video game industry, primarily through an extract from Kim Nordstrom’s book, Up Down Up.
- Long-term studio stability is best achieved through genre specialization and iterative refinement of a proven formula rather than speculative diversification.
- Innovation should be constrained to one or two new systems per title to maintain a stable foundation while leveraging existing technical expertise and audience insights.
- Maxis demonstrated the efficacy of incremental development by releasing over 50 DLC packs for The Sims since 2000, using the data to inform low-risk, successful sequels.
GRID Partners With South Korean e-Sports Association
The Berlin-based esports data platform, GRID, has entered into a strategic global partnership with the South Korean e-Sports Association (KeSPA).
- GRID Esports and the South Korean e-Sports Association (KeSPA) have entered a strategic global partnership to integrate official data services into the South Korean esports ecosystem.
- The collaboration aims to align KeSPA’s operations with a framework for sustainable esports growth by utilizing GRID’s data-driven insights and analytics.
- KeSPA serves as the official governing body for 16 esports titles in South Korea, including major industry titles such as League of Legends, Valorant, and PUBG.
OverActive Media Secures VCT EMEA Agreement
OverActive Media has received official approval from Riot Games to assume a Valorant Champions Tour (VCT) EMEA team participation agreement previously held by KOI.
- Riot Games has approved the transfer of a Valorant Champions Tour (VCT) EMEA team participation agreement from KOI to a subsidiary of OverActive Media.
- OverActive Media will operate the team under the name 'Movistar KOI' for the 2024 VCT season.
- The agreement is part of a broader acquisition by OverActive Media involving esports assets from both KOI and Movistar Riders.
2024 Mobile GameDev Awards
The 2024 Mobile GameDev Awards recognize excellence and innovation in live event design within the mobile gaming industry.
- PUBG Mobile (Tencent) won the Best Collaboration Event (Midcore) for its Dragon Ball Super integration, which introduced anime-themed characters, unique abilities, and specialized game modes.
- Stumble Guys (Scopely) secured the Best Collaboration Event (Casual) award by maintaining a consistent cadence of high-quality IP partnerships, including collaborations with MrBeast, Nerf, Monopoly, and SpongeBob.
- League of Legends: Wild Rift (Riot Games) earned the Best Social/Competitive Event (Midcore) award for its limited-time Arena mode, which utilized 2v2 PvP mechanics and randomized Champion pools.
AT&T Becomes an LCS Partner
Riot Games has entered into a multiyear partnership with AT&T, naming the telecommunications provider the official connectivity partner of the League Championship Series (LCS), the premier North American League of Legends esports league.
- Riot Games has signed a multiyear partnership naming AT&T as the official connectivity partner of the League Championship Series (LCS) for 2024.
- The partnership includes the creation of a new broadcast segment titled 'LCS Connected presented by AT&T,' which will feature behind-the-scenes audio of real-time shot calls and tactical discussions.
- AT&T will serve as the presenting partner for 'LCS Fan Fest,' the pre-party event held during the LCS Finals and LCS Championship.
Team Liquid Partners With Shikenso Analytics
Team Liquid has entered into a strategic partnership with Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship data solutions for the gaming and esports sectors.
- Team Liquid has entered a strategic partnership with the German marketing analytics firm Shikenso Analytics to optimize its sponsorship and partnership strategies.
- The organization will utilize Shikenso’s AI-driven data tools to monitor performance metrics across its various social and streaming channels.
- Team Liquid intends to integrate Shikenso’s analytics into its internal processes, ranging from initial partnership pitches to final campaign reporting.
Uber Eats Named Food Delivery Partner of LEC
Riot Games has officially designated Uber Eats as the food delivery partner for the 2024 League of Legends EMEA Championship (LEC) season.
- Uber Eats has been named the official food delivery partner of the League of Legends EMEA Championship (LEC) for the 2024 season.
- The partnership includes in-game branding within the Rift, physical branding at the Riot Games Arena in Berlin, and sponsorship of the 'Match of the Week' segment.
- Uber Eats will be featured on LEC broadcasts during countdowns and will host in-person pop-ups, digital activations, and fan giveaways throughout the season.
Overwolf, Twitch & Roblox Surge to Top Tier of Comscore’s Gaming Media Platforms
A December 2023 report from Comscore identifies Overwolf as a rapidly scaling leader in the gaming media landscape, positioning the platform alongside major industry entities such as Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf experienced a 21% increase in unique visitors between November and December 2023, reaching 19.6 million users and securing a top-tier position alongside industry leaders like Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf’s audience over-indexes on high-income households earning $100K+, providing advertisers with a demographic profile that is often overlooked in traditional gaming media planning.
- The platform serves over 44 million monthly users by integrating in-game desktop apps into major titles such as Minecraft, Fortnite, League of Legends, and World of Warcraft.
Companies behind it
Riot Gamesdeveloper, publisher, owner330
Tencent Holdingsowner, publisher727
Overwolfowner32- NAVERowner2
- Riotowner325
As the documents state it.