They're they're running these kind of this looks by the way so gorgeous.
Really good.
Yeah. Yeah. Looks like very very good anime. So they're also running few of these.
You see the awards 2026 medical medical simulation game.
Yeah. Medical complex survival game.
These rewards are getting out of hand.
Yeah. Yeah. Yeah. Yeah. But like looks gorgeous. Like literally like
Yeah. This is pretty good.
Top notch anime production here.
That's there. And then again, of course,
please slap him. Slap him in the face, please.
No, he won't slap him. He'll just fall down. [music]
Chasing the sky. [music] We're the two and a half gamers, the midnight crew talking UA adverts and game design, too. Mate, feeling shaking the insight. We're rocking those vibes to the early day. Matea, [music] master eyes on the prize, tracking data through the cyber space. Felix stacks dollars like a wizard in disguise. Japanese to the highest. Two and a half
gamers [music] talking smack. Slow hockey sick got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. [music] Uh-huh. Ah. [music] Ah. Ah. [music] Ah. What was that? What was that?
I moved I moved my uh headphone or microphone.
Okay. Hello for some reason.
That's a new That's a new intro.
That's the That's the intro for AI creative creative review.
Yeah, because Freddy is here and he's robot and he will judge all the creatives that we're going to see very soon because they're all AI creatives. And let's go. My name is Mate Lancharich aka Marilyn Manson aka what do you say? Nefertiti.
Nefertiti.
There you go.
I'm Felix at Renaissance Brawber.
And I'm Yakuba. I have ads.
Very good. And I have I'm Freddy. Looking forward to Okay. We are your host. Yeah. Let's go. Let's go. Let's just watch creatives. Let's go. Not 100 like 112 is the magic number for more than 100. It's going to be pretty packed and there's going to be some new entrance. Let me just say that. So, new entrance. I'm going to enter that microphone closer to your mouth hopefully.
Yeah.
Enter your mouth into your mic. Enter microphone into your mouth.
No worries. Okay. So, we're starting as usual with uh our favorite.
Can't see anything.
I can see all of
everybody can see everything.
I don't see
very boring episode if I can't see the creatives.
You don't see the beautiful AI. Yeah, I can.
I don't see it. Is it black screen? Can you just reshare it?
I can see it, man. Like,
yeah, let's
get the [ __ ] out and join again
now.
Here we go. Yeah.
Okay.
So, continuing on Golden Goblins, they have AI influencers, some pretty nice new hooks like this one. Oh, I really, really like this one. This looks perfect.
It's great. And they have this one which again you can see that it's AI clearly by his hands. And then I found goblins can have like the hands
hands deformities
yeah exactly.
Yeah. So they're doing like as usual kind of conservatively what
we discussed like how big is the app quantum team.
Oh yeah really.
We got a little bit of like a bird telling us like it's actually really big because it's two companies. is at quantum and app quantum and it's a huge
like how many
how many people are making creatives
well I can't say the the number but let's say
thousands yes
it's 100ish okay
hundreds or Chinese style scale on
creative yet but let's say on the way
okay okay that's nice
which I mean makes a lot of sense
when we see like the the quality hello never existing lady.
But look, I mean, even the neck is quite
Yeah, neck is quite real.
Not unreal.
Then we continue as usual.
We saw this before.
Actually, I was looking a little bit more closer into this and I think like the whole century portfolio kind of downscale a little bit on AI stuff like they just have less of it as I saw it. So, I'm a little bit can
before storm.
Yeah, maybe. Maybe. I don't know. maybe they're switching models or what, but uh some of those are really nice like these hooks and and stuff that you see here or for this one, the the usual kind of AI granny that kind of helps you out sitting right next to you in your plane. So, for sure that's there. But then
these like very very nice fullon adventures like you know the full AI rendered creatives, it's like really really nice and like very enjoyable to watch. Like you you can really see that like this this whole like deck just like moves on so fast like the consistency the characters all these like camera angles it's just like very very good
and if I can do like an MAU video with C dance too and like and was like couple of hours of work.
Yeah.
And it was me.
This is like full team that can do a lot of stuff man looks looks great. Just look really really good. Then we have this thing which again is finally
championship. It's amazing.
Finally AI has come to freezing families. So this this is what
I mean it was there already man like a year ago with this girl. You'll see more you see more in this episodes. This is some kind of let's say interesting. By
the way the consistency of the character in this creative is completely horrible. Like she's different in every single shot.
Yeah. Yeah.
It's like come on guys you can do it better. Then we have this one. This This looks, by the way, so smooth. This looks extremely extremely smooth. Also really like the the format here. Yes. And it's like, wow.
This is so good.
Yes. This literally looks like a Pixer movie. This is like so good. So this is the first anniversary creative actually that they're announcing through this. So, I guess they put in extra effort to make this kind of like a D creative because I'm guessing it's also most probably in a game or whatever.
It's the first creative I see where I was like, I want to be there.
Yes. Yes. Very very like warm feeling coming from this one. Yeah. Very nice. Then we have this which is again AI people with Unreal stuff.
AI people.
Yeah. More AI people. And uh then we have this which is uh
Oh, hello
Kingshot.
Are you going to slag off ads again? Cuz
just watch me. I'll build the greatest empire in Kingshot. And by the way, this ad is already done in two variations because you've seen the English one. This is the Spanish one.
Also different. Yeah, this guy is the same, but the rest of the people are
the rest of everything is kind of different. But it's like again great uh example of like translating and localization immediately with AI. Then we have
creatives on on Kingshot side on AI. Then we have plays coming in into the mix and they went full in on this. Like if you remember from previous episodes I sometimes put in some of the
No, we had like four or five different like
Yeah. So not anymore. these guys just
went full in in all of their games. And I I'll go through it because like
it's not only that. It's like of course they the main concept is that there's no ads in township which is like this
the yeah the main concept that you see here but a lot of times it's it's also something completely different.
Like for instance this you like those games by completing orders, right? Yeah. But they're always fake when I download them. That's the thing. Township isn't.
It is. [laughter]
It is. Yeah. And then you see then you see this. Oh, okay. Go wait. Go. Go back.
Hate instead of wait. I mean, sure.
Yeah. That's like, you know, I guess even the text is generated mostly.
Yeah. Yeah. Yeah.
This is also, by the way, perfect. This is perfect. You You'll see the transition here is so smooth. Just Just wait a second. when they finish the conversation when of course they don't watch ads because there are no ads in
township.
There are ads in township. There's no way they're not going to do a dream.
Very very smooth. This was very smooth. Yeah. Then we have a lot of these other ones where again I want to do this and like you know either it's like all those farming games are fake, dam isn't fake or and by the way slingshot hello nice. that's like goes again or it's usual kind of a I just need to watch an ad for a boost. Oh, you don't need to watch an ad and like again whatever here you go and have fun
or like let me just you know like let's make a deal or whatever and like she like screw up the farm whatever stuff and like relax we'll watch an ad and fix everything. So they literally which is called like I just watch an ad and it will fix everything and like everybody just like trolls around.
I'm gonna be laughing so much when next month they actually add ads because
there's no way they don't not have ads in a month. I guarantee it.
Yes, of course.
Well, let's say there are discussions.
Yeah, I know there are.
Yeah, it's like so so many more of these where again like ghost
fake galadin.
Yeah, fake
no gin. Fake gin. Uh, yeah. So, this goes I think she she wants to watch ads or something. Give me a second to think. Watch an ad. Uh, for sure. Township has no ads. Goodbye.
I mean, I
This one looks also great. Harvest time again. No matter what happens, just know there are no ads in Township.
Okay, we'll talk before we start. This episode is brought to you by Potencus. And if you're a mobile game publisher tired of leaving money on the table, listen up. Potentis is a premium ad network built by people who have actually been on both sides of this industry. Game publishers, agencies,
successful exits. So, they get it. Here's the thing. Potencus has direct deals with Amazon, Apple, Coca-Cola, Vodafon. It's not programmatic. It's direct. Those budgets land in your game at premium CPMs. No middleman tax. and they handle everything with their in-house team in terms of the critics plus they've partnered with playable maker VW. So they will take brands YouTube videos or static images and actually turned into playable ad or revert video proper interactive format built for gaming inventory brands getting a gaming native creative publishers are getting a higher CPMs everyone wins head to potens.com to get started or check their creative portfolio in the link in the show notes. Thank you very much Potentus for sponsoring this episode. It's amazing. I mean,
yeah. Like, but you see the diversity of these like AI ads like there's so much of it and like like they went full on
with it. Like I'm really really
I'm surprised just like went like
let's check how many creatives they have now. like into
they have a lot
they have a lot they always had like a lot of lot of creat but this like AI stuff is like it's insane because it was like exponentially
way more this is so good like the shining thing
man like that's the meme from like or like not meme but it's like these AI videos from China which is pretty much like there are three dogs and the cat is literally doing the same thing like trying to destroy the door with an axe
this is from a movie man this is Jack Nolson movie Shining Shining.
Yeah, that that's that's that's the scene. This this is from
Yeah, but they're also also AI video.
Look at this.
It's a real real life cow speaking to you about not having ads and
not fake fake fake games. I mean, the connection is really good. I mean,
yeah. Yeah, the connection is really good. And as I said, like there's so many of these concepts that they're
running. So many different variations of stuff as you see there. It's like mindboggling how much they upgrade.
You think the concepts are made with AI as well?
You mean concepts?
I think no. I think they're just mostly like uh
Oh, you mean the after after AI?
No, I think I mean Felix thinks like the creative brief of like what we going to actually do in the creative.
I think they're I don't think so. AI.
It would be a very big stretch if AI can do this yet.
AI can do it to certain extent. Not exactly this, but it can be. I mean it's really generic usually
but since they have [ __ ] ton of
data
data so
maybe
I mean that's that that's where we are heading pretty much like automating the whole kind of creative production because yeah exactly
let's see but I still think like and by the way you see this that these themes and these topics in the creatives are
very kind of in the pattern so it's like clearly not AI it's a that's driving this
AI assisted.
Yeah, maybe AI assisted. I don't know. Yeah, but but you see and and as I said, like so many new concepts, so many new setups. Like I think the this one for instance, can we solve everything peacefully? You created complete chaos. Our farm, you are a bad manager.
Yeah, but I can watch an ad to fix it. Yeah, sure. No, no ads me so much. Yeah, I know.
Yeah, it's it's anti-elix ad. What do you mean?
I know.
That's That's what you get here. So, there are multitudes of these and I think Yeah, this this one's my favorite. Get down the grand staircase and then you're ready. Like goes down with like a mountain or whatever. And then they use it. It's a comp.
It's an elevator.
Wait, what? Where's all the grain? Don't worry. We're already on the case. That's really good. It's really funny. It's really funny.
Like as I said, like high quality AI ads. Very very good.
Yeah. I don't think you can you can think create these type of concepts with like AI. I mean this this was quite funny.
Yeah. Yeah. Yeah. It's it's like it's very good and very very nice. I'm I'm really glad. And I added again stuff from Gardens Games and Hope Ecapes to show show you that they really went full in with all the games, not just Township. It's it's like all of them. And and like there's so much AI they're running nowadays. Like you clearly see it. And by the way, perfect transitions here. like
that's the old man. That's the This is the from 2017 or the OG. Yeah. Yeah.
It's very very nice. And they have again multiple concepts, multiple things that that you see that they're they're running and they're doing and it's all just like fits fits so well like how how it kind of goes there and very high quality. So their creative division literally upgraded a lot into this kind of like fullon AI stuff there. Yeah. Yeah. Yeah. looks looks very good and as I said freezing families are coming freezing families
into the AI because that's that's what we have here directly
now and you were used to this like just like you know [clears throat] just the freezing part or whatever now it has this kind of fullon intros full on backtory you see usually that would start from here directly
but but the hook and like everything like again also like these pin puzz pin puzzle family. [laughter] I don't I don't get like how they got to this idea, but this is like some LSD level [ __ ]
Oh my god. Yeah. Like the m magic
mushroom budget like we discussed last time.
Exactly.
Why?
Even doing street interviews.
No, no, no, wait, wait. This is not AI. This is not AI.
This is not AI. I think this is AI.
No, this is not AI.
You sure? Let me ask our dear friend from late night media because I know they did similar stuff for Tetris puzzle with the these guys dressed up as as Tetris.
So I would think this is actual like not
in costume.
Yes.
Really?
Yes. It's I will I will ask I will ask.
Okay, let's debunk that. That that's great.
Yeah. So again, more variations of the same with like more animals or or this like again this this is the freezing family AI ad like really really the the one that's kind of as I said is driving it because you can see that all of these scenes are basically AI and then it kind of goes on into the main scene slowly the one where she goes and again goes
into the house you've seen this house before like the same kind of camera setup and then you see this is the engine creative so it goes from There again, same setup, same concepts. Again, usually ends with this kind of whole like like for instance this one.
Oh man, we we saw we saw this this type of concept before.
Which one?
The the kind of like Tik Tok
Tik Tok. Yeah. No, no, like the the Tik Tok life kind of
Oh, yeah. Yeah. This one we saw. But but again, as I said, it ends in freezing families anyway.
It's it's like this kind of
everything ends up with freezing families.
Yeah. Yeah. Yeah. Yeah. So that's there. Same I think goes for this one. If I correctly, I don't even remember what happens now. Oh yeah. Some kind of avalanche or or like catastrophe.
Wow.
Jesus.
Yeah. Yeah. Yeah. Yeah. They they really went on like full on and you see how beautiful it's done.
Yeah. It's really well done.
Again, Freezing Family is on next level. So, uh
a full titaning moment.
Yeah. Yeah. Yeah. The door is like a big for two.
Another freezing.
Yeah. Another freezing family again. They they just, you know, with AI it gives you so much more possibilities.
Oh no [ __ ]
Yeah. Two like much different kind of freezing families or different different uh hooks or whatever that's there. But a lot of these are, as you saw, are fully AI rendered. Like they're not that many hooks usually. So it's it's quite nice. And by the way, quite complex I think just to make these with the AI because it's like definitely not easy especially with the consistency of the characters and stuff.
Yeah, it also takes time takes time until you nailed it nailed it down. So it's not like on the first try for sure. Yeah, for instance, you've seen that one like the characters were really awful when they went away. But like sometimes just like that.
But again, it can, you know, instead of a week or a couple days, it's done in a day max still, which is a
you know it.
This creative I've been seeing a lot.
Oh, really?
Really?
Yeah. I've been seeing this dog a lot. Basic garden escapes like freezing family.
Freezing freezing family. So yeah,
I wonder I wonder if you have merge mansion and AI with these guys. I'm you know like they are now going to scale that game like there is no tomorrow. So I wonder if they're using also these new kind of you know workflows and AI and
for sure not. So that's there again lots of intros basically to freezing families which are worse or bad or whatever like I mean from the emotional standpoint so
or quality standpoint
or quality standpoint sometimes yes of course like more drama more emotions like yeah pregnancy test being used and
so on so forth. So again do we end up with freezing families or no freezing families before a wedding or do
before Yeah. Yeah. Exactly. So, so they have they have
so tasteless
so so big of a creative concept portfolio now that they're running and also these like like what's the name? Alfred the butler guy.
Oh yeah, I forgot his name.
Yeah, me too. Whoa.
Pregnancy test for dinner. That's new. And then on top of the worst
Austin Alfred I thought that's there.
Alfred Batman.
Yeah.
I don't know if this is already homescapes or let me just go to the end.
Honestly, nobody cares.
Should be Yeah, it's homecapes already.
Yeah, just to kind of confirm that they are all in all three games. And then we move on into
ah finally
another type of creative.
Yes.
And you see this this guy this concept
start dark war or I Yeah.
Just
Yes. Yes. I know. I see. I've seen this. I've seen this.
This concept is the concept of this month.
Yes. Exactly. Yes.
A guy getting slept and saying that he will get better.
Yes. This is their dark war. And I've seen I was putting these kind of different concepts for my MAU presentation and I saw it and I was like, "Oh my god, this is the best thing ever."
But this is through whole Forex is like every single like I already showed you the one where it was slapped in Kingshot. This is now dark war. And you see how many of these there are. It's like so many and they look so cool. It's
all the same.
They're getting better every month.
Yeah. It's like but like it's it's like this kind of a consistency of this. By the way, see how he broke
I can imagine the strength of that.
I can't I can't laugh so much.
And then they have a little bit of like a cleaning zombie mode. By the way, I'm seeing these these videos I'm seeing on Reddit all the time.
Yeah. I mean survival pretty much. That's
Yeah. But like building stuff or whatever like this is all AI. Yeah. Yeah.
So, so obvious.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh, and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So,
you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
Then again, we have
So, he has cleaning tornado guy. [laughter] By the way, this
he lost even the glasses. [laughter]
Yeah, the pijaba concept is like just perfect.
Yes. Yeah, exactly.
And then again, as usual, guy,
you know, you know what? What was this like the the coin looter theme park that
there's also the the mafia thing here, you know, like the like balls and whatever was there.
It's like this is [laughter] like so funny this month. I can't imagine like who came up with this concept, but it's all over Forex
everywhere. It's It's literally everywhere.
And it's
Can you send me that this? Yeah. Oh my god, this is amazing.
It's by the way a mix of that mafia thing if you remember. So like mafia boss, your boss, mafia wife, whatever. And they completely ditch the girls by the way. Exactly. Yeah.
Sleeping girls there.
Yeah. Now it's
I mean look this I mean you can relate with this guy, right? I mean it's like it's old guy.
She Here's my girl. Here's my girl for the last two months. There was like killing zombies jumping around. She was fat guy with pink pajamas.
They completely dumped her
basic. She's in like like three creatives or what dot like like that's it basically for her because
what [ __ ] was that?
That's the beauty of AI.
Yeah. So see she's just like really really in just few creatives like basically like the the guy in pajamas took over everything. I
mean I well I'm not surprised. I mean it's amazing. It's literally everywhere. And like this like it's so many different concepts. It's like like what's what's happening here? Like am I missing something or what? It's like all over the place basically. It's so funny by the way.
Yeah, it's it's extremely funny. Yeah. So th this is like a lot of it still. Um yeah, I think more more variations [laughter] of this and again more more variations of that. Where was it? Yeah. And then they still run these kind of bread and butter like
upgraded CTE whatever kind of rooms like
Yeah, this is pretty much their rooms concept upgraded with our pajama guy. [laughter]
Like it's just it's better because it's more funny. Yeah. So that's there and again like more more of the same just like why not jump and so on so forth just like I don't know if it's just the humor or absurdity of it why it works so well
man this is great because this is like so yeah I see I've seen this man like this is just like this is
yeah yeah it's like so and like it's always a girl like a level boss guy and our guy is going to improve roof and like jumps out of summer. Yeah. There we have finally our girls back like goodbye in last two months and again this is
Oh yeah,
this is my boyfriend and so on so forth. Yeah. So yeah, also the shelter one. I think this is
sl like what the [ __ ] is he slapping the guys all the
Yeah. I don't I don't get this idea like it's like all of it like slapping mechanic.
It's very you get a lot of attention though like
Yeah. Yeah.
[laughter]
just goes along the way. It's just perfect. It's It's like literally everywhere. So much fun. Yeah. Then they have this again the ramaging like scouring for goods, whatever creative. But you see that there's no girl anymore. So they have these variations with the boy now. And that's
I mean this is pretty much like the old creative they had before.
Yeah. And then we have this last asylum creative where there are no ads if I understood the translation correctly. Even though he's like using half that chicken or what what was that?
It doesn't matter.
Yeah. Doesn't matter. Some more stuff with like the hospital concept that they're running now. Yeah. Yeah. Yeah. With these kind of battle nuns or however you kind of
But now they have guns.
Yeah, they have guns. So they're battle nuns and uh now what we have here. Yeah. And this is again the same thing by the way.
Yeah.
Yes. I told you it's like all over Forex like everybody's using the same concept.
So So again
and yeah kicking kicking this like what what
like everybody's using it now like the whole Forex is using this creative concept. It's the new kingshot pretty much.
Yeah. Slap everybody. Oh no. Slap the guy. Slap the guy.
Then we have these like the their typical like whatever Asians.
I mean like this is this is such a great stuff. Oh my god.
Yeah, they they're doing it very well there like always always good thing to check again more waifuss and getting slept slept guy still use some of the rooms
and like dark war stuff. Yeah, this is just like
a bread and butter for this kind of a genre.
And then we have again some of these like horror style whatever this is like anime girl kill me before I become a monster something something and then he goes on fullon samurai whatever is happening here. I don't I don't even know what's happening. So
what
yeah I don't know it doesn't make any sense.
No. And then this is again our guy getting slapped as per usual. It just kind of works very well I guess
as always even though he like you see always like that's there and then we go what's this like yeah AI influencers with again more battle nuns that they go and do this kind of a whatever living in history concept. So she she's now the main protagonist against the plug doctors, not the other one. So I
think like this like none concepts kind of work well for them because they have multiples of creatives with just the none being the center, not the plug doctor anymore. So they switched a little bit into that. Then again,
the style survive pretty much. Oh my god.
Yeah. Yeah. Upgrade on the rooms creative, which again works very well for them. And then real life whatever something. Yeah. Yeah.
It's a fluid.
Yeah. Yeah. No ads. This is basically no ads concept again. Like full on AI.
Well, and then sold by
Did anyone say web revenue? Oh, yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D2
system, or adding a backup plan, Fast Spring is here for you. Visit fastspring.gg to set up your web store today. Fastpring.gg. Hello, Fast Spring. Thank you very much, guys, for sponsoring this episode.
Yes,
concept. Why not? And uh maids on the beach. Why not?
Okay,
like absurdity because you can with AI. Anyway, also anime,
they're running these.
This looks, by the way, so gorgeous.
Really good.
Yeah. Yeah. Looks like very, very good anime. So they're also running few of these.
See, see the awards. 2026 medical medical simulation game.
Medical survival game. [laughter]
These rewards are getting out of hand. Huh.
Yeah. Yeah. Yeah. Yeah. But like looks gorgeous like literally like
Yeah. This is pretty good.
Much anime production here.
That's there. And then again, of course,
slap him. Slap him in the face, please.
No, he won't slap him. He'll just fall down because he want to watch ads or something. So that's usual and then some more like they have
challenge.
Oh no no it's like this healing thing like they have like these healing concepts that he actually heals people that that's why why they they do this and then we go to our final kind of destination which always ends at top heroes which are just like every single month completely killing it with the latest AI stuff.
But they're kind of struggling with downloads right now, right?
Yeah. Yeah. That's like I'm like really enjoying their creators, but they're not scaling up if if you're asking that. That's how it goes. But I'm guessing that because they put all this effort into this, it means they're not declining.
Yeah.
Which is a big difference.
If Yeah, exactly. If it's going to just be dying, then they would not put a lot of effort in there and just let it die
pretty much.
But it it's like gorgeous as usual. Like they have so many different concepts, so many different
man. Like I can I can clearly see like this creative in the campaign on Facebook like 10,000 clicks and then seven installs. That That's right. The same thing for here for this start stuff. Of course, why not? Also works well for them. Some kind of audi style again that they're they're imitating here. this kind of a I don't even know how to call this concept like concept art plus plus plus
fake ass script
fake assassin street or why not then again anime
they have like like top-notch anime like I don't know what's happening lately but like all the other guys are starting to
I mean come on like Japan, Korea, China and all like the Asia like it's pretty all these pretty big markets I mean
but looks so good man. Yeah, it just looks so so so good.
Then we have
maybe they're trying to target you.
Yeah. Then the usual
slap again,
of course. And we will filter the piss water, but I can coop with my dried poop. I can make stew or I can make a soup. There you go. Useless trash.
Just you wait. So, as I said, like this concept is in all Forex games now. All Forex games have this concept now. I don't know what's happening, but it's like it's everywhere. need to jump on it, right? Cuz they can't let anyone else have the advantage.
Yeah. Yeah, I guess so. I guess so. So, by by end of next month, I'm guessing we're seeing it in royalty.
And I'm I'm [ __ ] slapping this guy in my creatives as well.
See, see, even this thing, how could you betray me? So, yeah, it's like the concept of of this month basically. It's it's everywhere.
Exactly. It's the same thing.
Exactly the same thing. Yeah, it's exactly. You see how we jump into the
water and be younger by 50 years.
It's of course
perfect. Perfect. Really and like so much more like creativity put into this. So yeah, I'm really looking forward what will happen next month with this. And then we have some infinite rooms
they're trying to use. Yeah, this is like literally looks like fractals. I don't know what what what's happening here, but yeah, this is it. And then the last creative of the batch, we end up with a samurai cat mafia. Yeah, the cat on the left with Johnny Bravo style hair.
Yeah, I'm guessing that they wanted to watch ads or something. So, yeah. And then then we continue
generated environments. Yeah, that's fair. Anyway,
well done. Thank you for that.
Yeah, no worries. I'm really looking
forward to the pajama guy being injust.
No, look, look, look, look. It's the PJ guy is there for at least two months because then again, I was making the MAU presentation. It is all it was already there.
So, it has to be there in May. Okay.
Exactly. It has to be there in May and it's
I'm guessing it's going to be everywhere soon. like the whole like emotional drama setup where like
I mean look we started doing with Tomas for one puzzle game like actual short drama it's working really well.
Yeah, of course.
So this is this
drama is basically this.
Exactly. Basically this but it's more skewed towards like the forex audience. That's why there's I mean
I'm I'm sorry but like that's why there's a fat guy [laughter] and getting kind of punished. So again, like it's closer to the the actual audience. So let's see.
But again, interesting movements in the creative like very very nice to watch always.
This one was more interesting than last month's like there's more changes
because last month there was no because I mean there it's
borderline borderline
borderline. But again, I'm also really glad that player hop on the train like you can see like how how much there would effort
because they're clever.
Yeah,
they're clever.
They don't want to leave money on the table.
Of course. Yeah, maybe.
Okay, that was it. Um, I think thank you very much everyone. Join the Slack, subscribe, comments about AI and Mate for sure as always. And see you next time.
See you next time. Thank you Freddy for coming. So, bye-bye. Bye.
Auto-generated captions from YouTube — names and numbers may be misheard.
Playrix has fundamentally transformed its marketing operations by adopting an all-in strategy for AI-generated creative assets across flagship titles such as Township, Gardenscapes, and Homescapes. This shift marks a transition from experimental proof-of-concept testing to a full-scale production model where AI tools facilitate the rapid generation of high-quality, Pixar-style visuals. By leveraging these technologies, the studio has collapsed traditional production timelines from weeks to a single day, enabling the instantaneous localization and massive scaling of creative variations.
The core of this strategy involves the aggressive iteration of proven narrative tropes, including slapstick humor, character-driven drama, and absurd scenarios like the popular freezing family or battle nun concepts. These assets are designed to maintain high production values while allowing for near-constant testing of new visual styles, such as anime-inspired aesthetics. This high-volume output is essential for keeping titles relevant in a saturated market, where the ability to iterate and scale creative concepts faster than competitors has become the primary driver of operational success.
Ultimately, this reliance on AI-driven creative production serves as a defensive mechanism to protect market share and mitigate audience attrition within the competitive 4X and casual gaming sectors. While these standardized, high-production-value ads are ubiquitous across the industry, they are less about driving explosive new download growth and more about sustaining engagement through constant visual novelty. As the industry continues to standardize these AI-generated workflows, the competitive landscape is increasingly defined by which developers can most effectively harness automation to maintain a persistent and diverse presence in the digital advertising ecosystem.
Comments