Last War
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Top 10 Worldwide Mobile Games By Revenue and Downloads: October 2025
The global mobile gaming market experienced growth in October 2025, with consumer spending reaching $6.8 billion, a 4.5% increase month-over-month. Total downloads also rose by 2.2%, reaching 3.78 billion.
- Global mobile game consumer spending reached $6.8 billion in October 2025, a 4.5% increase month-over-month, with the United States accounting for 32% of total revenue.
- Last War: Survival Game by FUNFLY maintained its position as the top-grossing mobile game worldwide, followed by Honor of Kings, Royal Match, MONOPOLY GO!, and Whiteout Survival.
- Honor of Kings saw an 11% month-over-month increase in in-app purchases following its 10th Anniversary Celebration, which featured a live broadcast and limited-time rewards.
Top 10 Worldwide Mobile Games: September 2025
The mobile gaming industry experienced a contraction in September 2025, with global consumer spending reaching approximately $6.6 billion, an 8% month-over-month decline.
- Global mobile game consumer spending reached approximately $6.6 billion in September 2025, marking an 8% month-over-month decline, while total downloads fell 9% to 3.86 billion.
- Last War: Survival Game maintained its position as the world's highest-grossing mobile game, followed by MONOPOLY GO! at No. 2 and Royal Match at No. 3.
- The United States remained the largest mobile gaming market by revenue, contributing $2.1 billion (32% of the global total), while India led in downloads with 697 million (18% of the global total).
Top 10 Worldwide Mobile Games by Revenue and Downloads: August 2025
The mobile gaming industry experienced stable performance in August 2025, with global consumer spending reaching $7.15 billion, a 1% increase from the previous month.
- Global consumer spending on mobile games reached $7.15 billion in August 2025, a 1% month-over-month increase, with the United States accounting for 32% of total revenue.
- Last War: Survival Game maintained its position as the world's top-grossing mobile game, while Roblox held the No. 1 spot for global downloads for the second consecutive month.
- Honor of Kings secured the No. 2 revenue spot globally, driven by high-profile collaborations with the Lord of the Mysteries novel and the Fox Spirit Matchmaker anime.
Apps Surpassed Mobile Games in IAP Revenue: Q2 2025
The mobile software market reached a historic milestone in the second quarter of 2025, as non-gaming applications surpassed mobile games in total in-app purchase (IAP) revenue for the first time.
- In Q2 2025, non-gaming apps surpassed mobile games in in-app purchase (IAP) revenue for the first time, with apps generating $21.1 billion compared to $19.8 billion for games.
- Total combined IAP revenue for apps and games reached a record $40.9 billion, driven by a 24.1% year-over-year growth in the non-gaming app sector, largely fueled by AI software like ChatGPT.
- Mobile gaming revenue remained stagnant, growing only 0.7% year-over-year, while game downloads declined by 6.8% to 12.8 billion.
Cracking the Live Ops Code: How Mobile Games Can Leverage Live Ops Insights
Live operations have become the primary business model for maintaining player engagement and driving revenue in the increasingly competitive mobile gaming sector.
- In the first half of 2025, 78% of the top 1,000 mobile games by in-app purchase (IAP) revenue experienced a year-over-year decline in revenue compared to the first half of 2024.
- More than half of the top 1,000 games saw revenue losses between $1 million and $10 million, while six titles suffered declines exceeding $100 million.
- Despite broader market contraction, seven games achieved IAP revenue growth of over $100 million in the first half of 2025, with three of those growing by more than $200 million.
Top 10 Worldwide Mobile Games By Revenue and Downloads: July 2025
The mobile gaming industry experienced notable growth in July 2025, with global consumer spending reaching $7.1 billion across the App Store and Google Play, marking a 6.9% increase month-over-month.
- Global consumer spending on mobile games reached $7.1 billion in July 2025, a 6.9% increase month-over-month, with the U.S. accounting for 32% of that revenue.
- Last War: Survival by FUNFLY was the highest-grossing mobile game globally in July 2025, driven by aggressive user acquisition campaigns and the launch of Season 4.
- Roblox reclaimed the top spot for global mobile game downloads in July 2025, bolstered by high-profile collaborations including a Netflix Squid Game integration and a Wimbledon event.
Top 10 Worldwide Mobile Games By Revenue and Downloads: June 2025
The mobile gaming industry experienced a slight contraction in June 2025, with global consumer spending reaching $6.7 billion, a 3% decline year-over-year, and total downloads hitting 4.3 billion, a 2% decrease.
- Global mobile game consumer spending reached approximately $6.7 billion in June 2025, a 3% year-over-year decline, with the United States accounting for 32% of that total revenue.
- MONOPOLY GO! was the top-grossing mobile game worldwide in June 2025, driven by competitive events like the Star Wars-themed 'Rebel Racers' tournament.
- Global mobile game downloads totaled nearly 4.3 billion in June 2025, a 2% decrease from the previous year, with India leading the market at 18% of total downloads.
Top 10 Worldwide Mobile Games By Revenue and Downloads: May 2025
The mobile gaming industry experienced a period of growth in May 2025, with global consumer spending on the iOS App Store and Google Play reaching $6.85 billion, a 5.4% increase over the previous month.
- Global consumer spending on mobile games reached $6.85 billion in May 2025, a 5.4% increase from the previous month, with the U.S. accounting for 31% of total revenue.
- Honor of Kings by Tencent remained the top-grossing mobile game globally, bolstered by the Five-Five Friends Festival and ongoing content innovation.
- Global mobile game downloads rose 9.8% month-over-month to 4.3 billion, with India leading the market by contributing 881 million downloads (20% of the total).
Global Top Mobile Games: April 2025
In April 2025 the global mobile gaming landscape was dominated by a mix of established franchises and fresh titles.
- Level Infinite’s 'Delta Force' launch on April 22 drove significant market activity with 25 million pre-registrations and an aggressive campaign utilizing nearly 20,000 deduplicated ad creatives.
- miHoYo’s 'Honkai: Star Rail' experienced a 145.5% month-over-month revenue surge in April 2025, generating over $27 million on a single platform during its second anniversary.
- Google Play revenue was led by 'Last War' at approximately $50 million, followed by established match-3 titles 'Royal Match' and 'Candy Crush Saga' at $36 million each.
Top 10 Worldwide Mobile Games By Revenue and Downloads: April 2025
The mobile gaming industry experienced a contraction in April 2025, with global consumer spending reaching $6.48 billion—a 4.5% decline from the previous month—and total downloads falling 8.4% to 3.93 billion.
- Global consumer spending on mobile games reached $6.48 billion in April 2025, a 4.5% decrease from the previous month, with the U.S. accounting for 31.5% of total revenue.
- Honor of Kings by Tencent reclaimed the top-grossing position globally, driven by the 'Five-Five Friends Festival' and strategic IP collaborations.
- Global mobile game downloads totaled 3.93 billion in April 2025, representing an 8.4% decline from March, with India leading the market at 18.8% of total downloads.
Top 10 Worldwide Mobile Games by Revenue and Downloads: March 2025
The global mobile gaming market experienced significant growth in March 2025, with total consumer spending reaching approximately $6.79 billion, a 5.6% increase over the previous month.
- Global consumer spending on mobile games reached $6.79 billion in March 2025, a 5.6% increase over the previous month, with the U.S. accounting for 31.9% of total revenue.
- Global mobile game downloads grew 15% month-over-month to 4.3 billion, with India leading the market at 759 million downloads (17.7% share).
- Whiteout Survival by Century Games became the top-grossing mobile game globally in March 2025, driven by its second-anniversary event and the Alliance Triumph update.
Top 10 Worldwide Mobile Games By Revenue and Downloads: February 2025
The global mobile gaming landscape in February 2025 was defined by the continued dominance of established titles and the effectiveness of event-driven engagement strategies.
- Global mobile game consumer spending reached $6.34 billion in February 2025, a 13% decline from the previous month, with the U.S. accounting for 31.5% of total revenue.
- Tencent’s Honor of Kings remained the top-grossing mobile game globally, achieving its highest-earning months in January and February 2025 since 2021 due to Spring Festival events and cultural collaborations.
- Global mobile game downloads totaled 3.73 billion in February 2025, a 15.4% decrease from January, with India leading as the top market at 613 million downloads.
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