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Sensor Tower
The United States accounted for 31.5% of the total revenue.
The global mobile gaming landscape in February 2025 was defined by the continued dominance of established titles and the effectiveness of event-driven engagement strategies. Honor of Kings maintained its position as the top-grossing mobile game worldwide, bolstered by record-breaking revenue from Spring Festival events and cultural collaborations. Last War: Survival Game secured the second spot, followed by Whiteout Survival, Royal Match, and MONOPOLY GO!. Global consumer spending across the iOS App Store and Google Play reached an estimated $6.34 billion, a 13% decrease from the previous month, with the United States, China, and Japan serving as the primary revenue-generating markets.
Download rankings remained led by Garena Free Fire, which added 29.5 million new installs, followed by Block Blast!, ROBLOX, 456 Run Challenge: Clash 3D, and Subway Surfers. Total global downloads for the month reached 3.73 billion, representing a 15.4% decline compared to January. India emerged as the leading market for downloads, accounting for 16.4% of the global total, followed by the United States and Brazil. Hypercasual and puzzle titles, such as the rapidly growing 456 Run Challenge: Clash 3D and the newly released I Am Security, demonstrated significant momentum through viral appeal and aggressive user acquisition.
The analysis, based on Sensor Tower’s App Performance Insights, excludes data from third-party Android markets. Findings underscore that sustained monetization and user growth are increasingly reliant on live-ops, seasonal updates, and the strategic leveraging of established intellectual property. Titles like Dragon Ball Z Dokkan Battle and Pokémon TCG Pocket saw notable revenue growth, highlighting the efficacy of anniversary celebrations and exclusive content drops in driving player spending and engagement across diverse global regions.
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