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Sensor Tower
Spending reached $7.15 billion in August 2025. The United States accounted for 32% of this total revenue.
The mobile gaming industry experienced stable performance in August 2025, with global consumer spending reaching $7.15 billion, a 1% increase from the previous month. The United States remained the primary revenue driver, accounting for 32% of total spending, followed by China and Japan. Global download volume remained consistent at approximately 4.31 billion, with India leading as the largest market by volume.
Last War: Survival Game maintained its position as the top-grossing mobile game globally, supported by seasonal events and competitive gameplay modes. Honor of Kings followed at second place, bolstered by high-profile collaborations with popular fantasy franchises. Other top-earning titles included Whiteout Survival, MONOPOLY GO!, and Royal Match. Tencent demonstrated significant market influence, with multiple titles—including Game for Peace and Teamfight Tactics—achieving notable revenue growth through coordinated updates and anniversary celebrations.
In terms of global downloads, Roblox reclaimed the top spot for the second consecutive month, driven by diverse cultural crossovers and new in-game experiences. Free Fire secured the second position, maintaining strong engagement in key markets like India and Brazil. The month also saw the emergence of viral hypercasual hits such as Steal n Catch the Brainrot and Kpop Piano Beats. Additionally, the China-exclusive launch of Valorant Mobile debuted strongly, highlighting the continued demand for high-fidelity tactical shooters on mobile platforms. These findings are based on App Performance Insights, excluding data from third-party Android markets.
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