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India led the market, contributing 15.6% of total installs.
The mobile gaming industry experienced notable growth in July 2025, with global consumer spending reaching $7.1 billion across the App Store and Google Play, marking a 6.9% increase month-over-month. Total global downloads surpassed 4.31 billion, reflecting a 1% year-over-year rise. The United States maintained its position as the leading market for revenue, accounting for 32% of the global total, while India led in download volume with a 15.6% share.
Last War: Survival secured the top spot for global revenue, bolstered by aggressive holiday-period user acquisition and seasonal content updates. Other high-performing titles included Monopoly Go! and Whiteout Survival. Revenue growth was particularly strong for Honkai: Star Rail, which climbed 40 positions following a major version update and a high-profile crossover event, and Dragon Ball Z: Dokkan Battle, which saw a significant surge in spending driven by premium summon banners.
In the download category, Roblox reclaimed the No. 1 position, fueled by strategic brand collaborations and viral in-game experiences. Block Blast! and Free Fire rounded out the top three. My Talking Tom Friends 2 emerged as a leader in download growth, successfully modernizing its franchise mechanics to attract both new and returning players. The data, which excludes third-party Android markets, highlights a market landscape where success is increasingly tied to the effective integration of fresh content, cultural relevance, and established intellectual property.
Mobilegamer.biz · 2026