Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
PUBG Mobile Surpasses $8 Billion in Revenue
PUBG Mobile has reached a significant financial milestone, surpassing $8 billion in lifetime revenue.
- PUBG Mobile has surpassed $8 billion in lifetime revenue, ranking as the second highest-grossing mobile game globally behind Honor of Kings.
- The Chinese market, where the game is localized as Game For Peace, accounts for 57% of total lifetime revenue, totaling $4.7 billion.
- Apple’s App Store generates 81% of the game's total lifetime revenue, a figure significantly bolstered by the absence of Google Play in China.
Analyst Bulletin: Mobile Game Market Review April 2022
The global mobile gaming market in April 2022 was defined by a strategic shift toward hybrid mechanics and high-frequency live operations to sustain player engagement and revenue.
- Hybrid 4X strategy games, including Puzzles & Survival, Top War: Battle Game, and The Ants, saw significant growth in the US top-grossing rankings, validating the trend of game hybridization as a viable revenue strategy.
- Mobile developers are increasingly integrating minigame modes into their core loops, a trend now expanding into the slots genre and major titles like Genshin Impact and Roblox.
- Clash Royale introduced 'Card Masteries' as a new progression vector, while RAID: Shadow Legends re-introduced a Battle Pass system—now titled 'Forge Pass'—after a two-year hiatus.
Genshin Impact Revenue Analysis
The provided industry analysis examines two distinct segments of the mobile gaming market: the sustained revenue performance of high-profile titles and the evolving landscape of mobile game advertising.
- Genshin Impact generates approximately $1 billion in revenue every six months, surpassing $3 billion in total player spending since its September 2020 launch.
- Asia accounts for nearly 70% of Genshin Impact’s total revenue, led by China (30.7%), Japan (23.7%), and the United States (19.7%).
- Mobile game advertising revenue exceeded $12 billion across 19 key global markets in 2025.
First Impression Seals the Deal: Introducing Onboarding Best Practices Part 1
Effective player onboarding is a critical component for long-term engagement in mobile gaming, serving as the primary mechanism to transform new users into committed players.
- Effective onboarding requires a combination of narrative immersion and clear tutorial mechanics to ensure players understand core loops while remaining engaged.
- Storytelling elements, such as cutscenes, dialogue choices, and mascot-led guidance, help forge an emotional connection and provide a sense of purpose even in games without complex narratives.
- Tutorials should go beyond teaching basic mechanics by strategically directing player attention toward high-value features, such as powerful character upgrades or monetization paths.
Chinese Games Market: Q1 2022 Performance
The Chinese games market demonstrated continued growth in the first quarter of 2022, reaching a total revenue of ¥79.4 billion, or approximately $12.1 billion.
- The Chinese games market reached ¥79.4 billion ($12.1 billion) in Q1 2022, marking a 3.17% year-over-year increase.
- Mobile gaming remains the primary revenue driver, accounting for 76% of the total market with ¥60.4 billion ($9.2 billion) in earnings.
- Mobile revenue growth slowed to 2.72% year-over-year, reflecting a broader trend of decelerating expansion in the Chinese market.
Global Mobile Game Charts: February 2022
The February 2022 global mobile game landscape shows Roblox as the top-grossing title, generating $60.3 million on iOS and $28.1 million on Android, a 20.3% decline month-on-month for iOS and a modest 1.4% drop on Android.
- Roblox remained the top-grossing mobile game in February 2022, generating $60.3 million on iOS and $28.1 million on Android, despite experiencing a 20.3% month-on-month revenue decline on iOS.
- Pokémon UNITE saw a massive surge in iOS popularity, recording 4.7 million installs—a 441.5% increase that propelled it 125 positions up the download rankings.
- Twerk Race 3D dominated Android downloads with 12.1 million installs, representing a 1,192.7% month-on-month growth rate.
Most Popular Mobile Games in 2026
The 2026 landscape of mobile gaming is defined by a diverse mix of established classics and rapidly growing titles that dominate global app stores.
- The most popular mobile games in 2026 include a diverse mix of genres such as battle royale, puzzle, and social simulation, with titles like Roblox, PUBG Mobile, Free Fire, and Candy Crush Saga maintaining significant market presence.
- Battle royale remains a dominant genre in the mobile space, with PUBG Mobile and Free Fire cited as top performers due to their strategic gameplay and large player bases.
- Casual and puzzle games continue to command high engagement, evidenced by the sustained popularity of long-standing titles like Candy Crush Saga and physics-based games like Hill Climb Racing.
Analyst Bulletin: Mobile Game Market Review January 2022
The global mobile gaming landscape in January 2022 was defined by a strategic reliance on seasonal content and limited-time engagement mechanics.
- Mobile Legends: Bang Bang experienced a significant revenue spike in January 2022 following the launch of its 'Aspirants Unite' event, which featured exclusive, high-profile gacha skins.
- The music/rhythm game Beatstar successfully scaled its performance in the US market, reaching a peak top-grossing rank of 43 after implementing its 'Tour Pass' battle pass system.
- Match-3 games are increasingly adopting light PvP competitive events, such as the 'Showdown' event in which players compete to use the most bombs within a set timeframe to win boosters.
Plus: December's Steam Debut Hits So Far – From Icarus to Wartales
This analysis evaluates the performance of premium PC and console game debuts during the first half of December 2021.
- Survival and tactical titles are currently outperforming casual games, with RocketWerkz’s Icarus achieving a strong 0.23 Hype-to-Reality (HTR) ratio.
- Shadow Tactics: Aiko's Choice demonstrated high market conversion with a 0.29 HTR, while Mechajammer failed to gain traction, recording a low 0.03 HTR due to technical issues.
- Steam’s sales charts prioritize individual SKU performance, whereas Epic Games Store charts provide a broader view of revenue by including in-game purchases and DLC for titles like Genshin Impact.
Analyst Bulletin: Mobile Game Market Review September 2021
The mobile gaming landscape in September 2021 was characterized by a strategic emphasis on live-service longevity, driven by high-profile collaborations, substantial content expansions, and aggressive promotional campaigns.
- Mobile games are increasingly integrating social features and live streaming, such as State of Survival's new in-game streaming function that allows players to participate in minigames and gift streamers, and Onmyoji's video mode for simultaneous viewing and chatting.
- Major titles are diversifying core gameplay through permanent system additions, exemplified by Genshin Impact introducing a fishing system and new islands, and Hearthstone moving its Battlegrounds mode out of beta.
- Battle Pass adoption remains a key monetization strategy for top-grossing games, with Harry Potter: Puzzles & Spells recently adding a two-tier Battle Pass system featuring a 'Season Vault' to reward extra progression points.
Genshin Impact Reaches $2 Billion in Revenue on Mobile Alone in Its First Year Since Launch
The provided material covers two distinct analytical snapshots of the mobile gaming industry, focusing on the financial performance of specific titles and broader trends in ad monetization.
- Genshin Impact generated $2 billion in mobile revenue within its first year of release, establishing it as one of the highest-grossing mobile titles globally.
- In 2025, mobile game advertising revenue across 19 major markets exceeded $12 billion, with 2.4 trillion total ad impressions served.
- The adoption of ad-based monetization in mobile games increased from 45.1% in July 2021 to 55.6% by May 2026, driven by stagnation in in-app purchase revenue.
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021
Global mobile app revenue reached $33.6 billion in the third quarter of 2021, representing a 15.1% year-over-year increase.
- Global app revenue reached $33.6 billion in Q3 2021, a 15.1% year-over-year increase, though this growth rate is about half of the 32% seen in Q3 2020.
- Apple's App Store generated $21.5 billion in Q3 2021, outspending Google Play's $12.1 billion by 1.8 times, despite Google Play showing higher year-over-year growth at 18.6% compared to the App Store's 13.2%.
- TikTok was the highest-earning app globally in Q3 2021, with 41% year-over-year growth, and also the most downloaded app, experiencing about 1% year-over-year growth in installs.
Companies behind it
As the documents state it.