Free Fire
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Mobile Gaming: Conquering the Esports Market PG Connects Digital #2
Mobile esports represents a significant, under-leveraged sector within the broader gaming industry, characterized by high accessibility and deep social integration.
- Mobile esports is a major growth sector that has already achieved massive scale in Brazil, India, and Southeast Asia, while remaining an under-leveraged 'sleeping giant' in Western markets.
- Mobile devices currently account for over 70% of total gaming watch time on YouTube, demonstrating a powerful synergy between mobile gameplay and content consumption.
- Competitive mobile titles like PUBG Mobile, Call of Duty: Mobile, and Free Fire have reached hundreds of millions of downloads and millions of daily active users, proving that mobile is no longer limited to casual gaming.
Top Mobile Games Worldwide for June 2020 by Downloads
The mobile gaming industry experienced significant shifts in user acquisition during June 2020, as evidenced by global download rankings across the Apple App Store and Google Play.
- My Talking Tom Friends from Outfit7 was the most downloaded mobile game worldwide in June 2020, reaching 37.5 million installs with primary traction in India and Brazil.
- Save The Girl by Lion Studios secured the second position globally with 30.2 million installs, showing a similar geographic concentration in India and Brazil.
- The top five most downloaded games for June 2020 were completed by Garena Free Fire, Tangle Master 3D, and PUBG Mobile.
PUBG Mobile Doubles Lifetime Revenue to $3 Billion
PUBG Mobile, including its Chinese localized version Game For Peace, has achieved a significant financial milestone by reaching $3 billion in lifetime global revenue.
- PUBG Mobile and its Chinese localization, Game For Peace, reached $3 billion in lifetime global revenue, doubling that figure in just over seven months.
- In the first half of 2020 alone, the combined titles generated $1.3 billion, with monthly revenue peaking at a record $270 million in March.
- The Chinese version, Game For Peace, accounts for 52% of total lifetime revenue, with the U.S. and Japan following at 14% and 5.6% respectively.
Top Mobile Games Worldwide for May 2020 by Downloads
The mobile gaming landscape for May 2020 was characterized by significant download volume across global markets, with ASMR Slicing emerging as the most installed title, securing 36.5 million downloads.
- ASMR Slicing by Crazy Labs was the most downloaded mobile game worldwide in May 2020, reaching 36.5 million installs with its largest audiences in the United States (12%) and Brazil (9.6%).
- PUBG Mobile secured the second position with 34.2 million installs, marking a 91% year-over-year increase, with India accounting for 35.8% of its total downloads.
- The top five most downloaded mobile games for May 2020 were ASMR Slicing, PUBG Mobile, Garena Free Fire, Save The Girl, and Gardenscapes.
PocketGamer.biz Podcast Episode #5: Garena Free Fire 80m DAUs, Gamescom goes digital, and more!
Garena’s Free Fire has solidified its position as a dominant force in the mobile gaming sector, reaching 80 million daily active users and surpassing $1 billion in lifetime revenue in under three years.
- Garena Free Fire has reached 80 million daily active users and surpassed $1 billion in lifetime revenue in under three years by utilizing a mobile-first design focused on short, action-oriented matches.
- Minecraft continues to demonstrate long-term franchise viability, recording 200 million lifetime sales and 126 million monthly active users more than a decade after its initial release.
- The Oculus Quest has become a market leader in the VR hardware space, generating over $100 million in user spending due to its wireless functionality and content ecosystem.
Top Mobile Games Worldwide for April 2020 by Downloads
The mobile gaming industry experienced significant shifts in user acquisition during April 2020, driven largely by the global impact of the COVID-19 pandemic and associated lockdowns.
- Save The Girl by Lion Studios was the most downloaded mobile game worldwide in April 2020, recording 50.2 million installs.
- Gardenscapes by Playrix secured the second position with 37.7 million installs, marking a 4x increase compared to April 2019.
- Ludo King experienced a significant surge due to COVID-19 lockdowns, reaching 26.8 million downloads in April, a 142% increase from February 2020.
BITKRAFT Summit LA 2020 | Jeff Chau on The Promise Of Mobile Esports
Mobile esports has ascended to a position of global dominance, currently generating more revenue than PC and console gaming combined.
- Mobile esports is a primary driver of global gaming growth, contributing significantly to a $14 billion market that saw a 16% increase in value, with titles like Free Fire and PUBG Mobile ranking as the most downloaded games globally.
- Mobile esports titles exhibit exceptionally high fan engagement, with top players achieving engagement rates of up to 22% on social platforms, significantly outperforming the 10-15% average seen in traditional PC and console esports.
- Regional dominance is highly localized; for example, Mobile Legends in Indonesia recently hit 476,000 concurrent viewers, rivaling the global viewership of the League of Legends European Championship.
Three Key Factors to Successfully Monetise Mobile Games in Latin America
Latin America represents a high-growth mobile gaming market characterized by a massive user base, low user acquisition costs, and significant potential for international developers.
- Integrating local payment methods—such as domestic credit cards, debit cards, and cash-based voucher systems—can triple revenue compared to relying solely on international platforms.
- Developers must prioritize technical optimization for legacy, low-spec Android devices, as high import taxes on electronics have created a market dominated by hardware with limited RAM and storage.
- The free-to-play model is essential for the Latin American market, as the vast majority of regional revenue is generated through this structure rather than premium pricing.
Superstar Session: Gaming: Key Market Insights for 2020
The mobile gaming industry experienced significant growth and structural shifts throughout 2019, characterized by a transition toward core gaming experiences and a maturing global market.
- Mobile gaming consumer spending reached approximately 86 billion dollars in 2019, accounting for roughly 75% of total app store revenue.
- The market is becoming increasingly top-heavy, with the number of games generating over 100 million dollars annually growing by 60% between 2017 and 2019.
- While casual and arcade titles dominate download charts, core genres—specifically action, battle royale (e.g., PUBG, Free Fire), and RPGs (e.g., Fate/Grand Order, Honor of Kings)—drive the majority of consumer spending and engagement time.
Top Mobile Games Worldwide: October 2019
The mobile gaming landscape in October 2019 was defined by the massive debut of Call of Duty: Mobile, which secured the top position in global downloads with approximately 146 million installs.
- Call of Duty: Mobile was the most downloaded game worldwide in October 2019, securing approximately 146 million installs with 16% of its traffic originating from the United States.
- Mario Kart Tour ranked as the second most installed game globally with 40.3 million downloads, led by the U.S. market at 19% of total volume.
- The top five most downloaded mobile games for October 2019 were Call of Duty: Mobile, Mario Kart Tour, Sand Balls, PUBG Mobile, and Fun Race 3D.
Top Mobile Games Worldwide for Q3 2019 by Downloads
This analysis details the performance of the global mobile gaming market during the third quarter of 2019, focusing on download volume across the Apple App Store and Google Play.
- Fun Race 3D by Good Job Games was the most downloaded mobile game worldwide in Q3 2019, reaching approximately 123 million first-time installs.
- Mario Kart Tour secured the No. 3 spot for global downloads in Q3 2019 despite being available for only the final six days of the quarter.
- Mario Kart Tour achieved 34 million downloads on the Apple App Store in its first six days, marking Nintendo’s fastest-ever mobile game launch.
Top Mobile Games Worldwide for September 2019 by Downloads
The mobile gaming landscape in September 2019 was defined by the significant market entry of Nintendo’s Mario Kart Tour, which secured the top position globally with approximately 86.2 million installs.
- Nintendo's Mario Kart Tour was the most downloaded mobile game worldwide in September 2019, achieving approximately 86.2 million installs.
- Sand Balls by SayGames secured the second position with over 39.6 million downloads, driven largely by markets in India and Brazil.
- The top five most downloaded games for September 2019 were rounded out by Fun Race 3D, PUBG Mobile, and Garena Free Fire.