Free Fire
GameBy 111dots Studio · Released Dec 4, 2017
Reports and documents about Free Fire
White Paper on Global Mobile Games
The white paper argues that mobile-game advertising has entered a new phase of intensity and sophistication, driven by rapid creative growth, the dominance of video formats, and evolving privacy regulations.
- Mobile advertising has shifted toward a video-first model, with video ads now accounting for over 85% of total spend and vertical formats outperforming horizontal ones with conversion rates near 0.15%.
- Privacy regulations have forced a move toward probabilistic attribution models like SKAN, shifting industry focus from granular user targeting to high-quality creative design.
- Ad creative volume surged 200% year-over-year in 2021, while CPMs increased by 34%, reflecting a period of intense market competition.
The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
The analysis demonstrates that the mobile-gaming market expanded dramatically during the COVID-19 pandemic, with global quarterly revenue reaching $33 billion in Q2 2020 and downloads climbing 39% to 16 billion.
- The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
- Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
- Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.
Store Intelligence Data Digest: Q4 2021
Global mobile application activity reached a significant milestone in 2021, with total annual downloads climbing to 144.2 billion.
- Global mobile app downloads reached 144.2 billion in 2021, with Q4 alone contributing 36.1 billion installs, a 2.7% year-over-year increase.
- Meta and Google maintained market dominance as the world’s top publishers, each surpassing 600 million downloads in the fourth quarter.
- Business app installs remained significantly elevated, more than doubling 2019 pre-pandemic levels, while Medical apps also sustained higher-than-normal activity.
Newzoo Trends to Watch 2021
This analysis outlines the primary trends shaping the global games, esports, and mobile markets for 2021.
- The global games market is projected to reach $189.3 billion in revenue by the end of 2021, supported by a permanent shift in consumer spending habits and a total player base of 2.8 billion people.
- Cloud gaming is expected to surpass $1 billion in annual revenue for the first time in 2021, while 5G-ready active smartphones are forecasted to grow from 5% in 2020 to 16% (700 million units) by year-end.
- Mobile titles such as PUBG Mobile and Garena Free Fire are increasingly challenging traditional PC giants in esports viewership, marking a significant shift toward mobile-first competitive gaming.
Mobile Ad Creative Report: August 2021
Mobile gaming creative trends in August 2021 centered on humanizing digital experiences and leveraging high-profile cultural partnerships.
- Mobile gaming ads in August 2021 shifted toward high-fidelity, narrative-driven content featuring real-world celebrity partnerships, such as Garena Free Fire’s collaboration with Dimitri Vegas & Like Mike and Call of Duty Mobile’s integration of Ozuna.
- Top-performing creatives are increasingly moving away from pure gameplay footage in favor of cinematic storytelling, anniversary-themed promotions, and interactive elements like Buzzfeed-style quizzes.
- Psychological triggers remain a core engagement strategy, with 'fail-state' ads—demonstrating a player losing a level—continuing to drive performance for titles like Royal Match and Evony.
Top Mobile Games Worldwide: November 2020
This analysis identifies the most downloaded mobile games globally during November 2020, utilizing data from the Store Intelligence platform.
- Among Us was the most downloaded mobile game worldwide in November 2020 with 53.2 million installs, marking a 50-fold increase compared to November 2019.
- Shortcut Run by Voodoo secured the second position globally with 35.2 million installs, driven primarily by the U.S. (15.4%) and India (14.5%) markets.
- The top five most downloaded mobile games for November 2020 were Among Us, Shortcut Run, Join Clash 3D, Garena Free Fire, and Subway Surfers.
Top Mobile Games Worldwide for October 2020 by Downloads
The mobile gaming industry experienced significant shifts in user acquisition during October 2020, characterized by the continued dominance of viral titles and the successful entry of high-profile new releases.
- Among Us remained the most downloaded mobile game worldwide in October 2020 with 74.8 million installs, a 50-fold increase compared to October 2019.
- Subway Surfers ranked second with 19.8 million installs, marking a 13.7% year-over-year increase.
- Genshin Impact entered the top five most downloaded games in October 2020 with 16.4 million installs.
Global Mobile Game Revenue: First Nine Months of 2020
The global mobile gaming industry experienced significant growth during the first nine months of 2020, driven largely by the COVID-19 pandemic and subsequent stay-at-home mandates.
- Global mobile game revenue reached approximately $58.7 billion in the first nine months of 2020, representing a 25.7% year-over-year increase driven by pandemic-related lockdowns.
- Mobile game downloads surged 36.9% year-over-year to 42.7 billion during the first three quarters of 2020, significantly outpacing the 7.7% growth rate seen in the same period of 2019.
- The United States led global revenue with $16.5 billion (up 38.8% year-over-year), followed by Japan at $13 billion and China at $10.6 billion.
Top Mobile Games Worldwide: September 2020
The mobile gaming landscape in September 2020 was defined by the rapid ascent of Among Us, which claimed the top spot globally with 83.8 million installs.
- Among Us was the most downloaded mobile game worldwide in September 2020 with 83.8 million installs, representing a 40-fold increase compared to September 2019.
- Among Us experienced a 356% month-on-month growth in downloads, rising from the No. 9 spot in August to No. 1 in September.
- Scribble Rider by Voodoo ranked as the second most installed mobile game globally in September 2020, reaching 22.7 million downloads.
PUBG Mobile Generates $500 Million in Just Over Two Months: Races Past $3.5 Billion Lifetime Revenue
PUBG Mobile has solidified its position as a dominant force in the mobile battle royale genre, surpassing $3.5 billion in lifetime player spending as of September 2020.
- PUBG Mobile has surpassed $3.5 billion in lifetime player spending, generating $500 million of that total in just 72 days.
- The game accumulated $1.8 billion in revenue and 198 million downloads during the first eight months of 2020, bolstered by global pandemic lockdowns.
- China is the title's largest revenue market, with the localized version 'Game For Peace' accounting for 53% of total lifetime spending on the Apple App Store.
State of Mobile Battle Royale: Fortnite Leaves a $1.2 Billion Hole in the Market
The removal of Fortnite from the Apple App Store and Google Play on August 13, 2020, created a significant disruption in the mobile battle royale landscape, effectively removing a title that had generated $1.2 billion in lifetime player spending.
- Fortnite generated $1.2 billion in lifetime revenue on mobile before its removal from the App Store and Google Play on August 13, 2020.
- The vast majority of Fortnite's mobile revenue came from the App Store, which accounted for over $1.2 billion in spending compared to $9.7 million on Google Play.
- PUBG Mobile is the global leader in the mobile battle royale genre, having generated approximately $3.5 billion in player spending as of August 13, 2020.
Top Mobile Games Worldwide for July 2020 by Downloads
The mobile gaming landscape for July 2020 was characterized by significant download volume, with My Talking Tom Friends emerging as the most installed title globally, securing approximately 36 million unique installs.
- My Talking Tom Friends by Outfit7 was the most downloaded mobile game globally in July 2020, reaching approximately 36 million installs with its largest markets being India (29.7%) and Brazil (11%).
- Stack Colors! from Voodoo secured the second position with over 32 million downloads, driven primarily by users in India (18.6%) and Indonesia (8.7%).
- The top five most downloaded mobile games for July 2020 were completed by Subway Surfers, Garena Free Fire, and PUBG Mobile.