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Article

Nintendo's Mobile Revenue: Q1 2019 Analysis

Nintendo’s mobile gaming division experienced a period of moderate growth in the first quarter of 2019, generating approximately $85 million in worldwide gross revenue across the Apple App Store and Google Play.

  • Nintendo's mobile gaming revenue reached $85 million in Q1 2019, marking a 6% year-over-year increase from $80 million in Q1 2018.
  • Fire Emblem Heroes remained the top performer with $46.6 million in revenue, though this figure represents a 30% decline compared to Q1 2018.
  • Dragalia Lost generated $23.4 million in Q1 2019, a 55% quarter-over-quarter decline that nonetheless prevented an overall year-over-year revenue drop for the company.
Sensor TowerApr 2019
Article

Nintendo's Mobile Revenue: 2018 Performance

Nintendo’s mobile gaming division experienced significant growth in 2018, generating a total of $348 million in worldwide player spending across the App Store and Google Play.

  • Nintendo's total mobile revenue reached $348 million in 2018, representing a 15% year-over-year growth compared to 2017.
  • Fire Emblem Heroes remained the primary revenue driver, accounting for approximately 66% of the company's total 2018 mobile earnings with over $230 million in player spending.
  • Dragalia Lost generated $58.4 million in 2018 despite only being available for one quarter and limited to five territories, with 66% of its revenue originating from Japan.
Sensor TowerJan 2019
Cover of Six Months Financial Results Briefing: Fiscal Year Ending March 2019
Financial report20 pages

Six Months Financial Results Briefing: Fiscal Year Ending March 2019

Nintendo is currently executing a growth strategy centered on the Nintendo Switch ecosystem, aiming to solidify its market position through a combination of hardware expansion and a robust software library.

  • Nintendo is driving hardware and software growth through a Switch ecosystem that now features over 1,300 titles from more than 500 publishers.
  • The mobile segment has become a core revenue pillar, highlighted by Super Mario Run surpassing 300 million downloads.
  • The company is utilizing a dual-pronged software strategy, combining evergreen titles with high-profile holiday releases like Super Smash Bros. Ultimate and Pokémon: Let's Go to boost hardware adoption.
NintendoOct 2018
Cover of Nintendo Financial Results Briefing: Fiscal Year Ended March 2018
Financial report14 pages

Nintendo Financial Results Briefing: Fiscal Year Ended March 2018

The Nintendo financial results briefing for the fiscal year ended March 2018 outlines the company’s strategic focus on expanding the Nintendo Switch installed base, maintaining the Nintendo 3DS legacy, and scaling the smart-device business.

  • Digital revenue reached a record high of 60.8 billion yen, driven primarily by downloadable software and add-on content for the Nintendo Switch.
  • The Nintendo eShop ecosystem expanded rapidly, hosting over 600 titles from various publishers at a rate ten times faster than the Nintendo 3DS during its comparable launch period.
  • The Nintendo 3DS family reached a cumulative total of 72 million units sold, serving as a legacy platform alongside the company's focus on Switch growth.
NintendoApr 2018
Cover of Corporate Management Policy Briefing: Nine Months Financial Results for Fiscal Year Ending March 2018
Financial report17 pages

Corporate Management Policy Briefing: Nine Months Financial Results for Fiscal Year Ending March 2018

The corporate management policy briefing for the nine-month period ending March 2018 outlines Nintendo’s strategic focus on expanding the reach of its intellectual property across hardware, software, and smart-device platforms.

  • Nintendo Switch global cumulative sell-through surpassed 13 million units by the end of 2017, with North American sales velocity outpacing the original Wii launch trajectory.
  • Three flagship Switch titles—Super Mario Odyssey, Mario Kart 8 Deluxe, and The Legend of Zelda: Breath of the Wild—each exceeded 6 million units in sales, driving high hardware attach rates.
  • Nintendo is expanding its platform ecosystem with the scheduled September 2018 launch of Nintendo Switch Online and the introduction of the Nintendo Labo product line.
NintendoFeb 2018
Cover of Fiscal Year Ending March 2018: Financial Results
Financial report28 pages

Fiscal Year Ending March 2018: Financial Results

Koei Tecmo Holdings reported record-high profits for the fiscal year ending March 2018, driven by a successful multi-platform strategy and significant growth in overseas markets.

  • Koei Tecmo achieved record-high profits for the fiscal year ending March 2018, with net sales rising 5.1% to 38.9 billion yen and operating profit surging 33.4% to 11.7 billion yen.
  • International expansion drove performance, as overseas revenue grew by 30% to account for one-third of total sales, with unit sales in Europe and North America increasing by 89.8% and 60.6% respectively.
  • Key titles were central to financial success, specifically Nioh with over 1.9 million copies sold and Fire Emblem Warriors surpassing 1 million units.
Koei TecmoJan 2018
Cover of Six Months Financial Results Briefing: Fiscal Year Ending March 2018
Financial report15 pages

Six Months Financial Results Briefing: Fiscal Year Ending March 2018

The financial results briefing for the six-month period ending September 2017 outlines Nintendo’s strategic progress across three core pillars: the expansion of its smart-device business, the maintenance of the Nintendo 3DS platform, and the growth of the Nintendo Switch installed base.

  • Nintendo revised its fiscal year 2018 hardware sales projection for the Nintendo Switch to 14 million units, targeting a cumulative sell-in of over 16 million units within the console's first year.
  • Super Mario Odyssey achieved rapid commercial success, recording over 2 million units in global sell-through within three days of its October 2017 release.
  • The smart-device business saw significant engagement, with Super Mario Run reaching 200 million downloads and Fire Emblem Heroes showing increased overseas sales.
NintendoOct 2017
Cover of Fiscal Year Ending March 2018: 1st Half Financial Results
Financial report33 pages

Fiscal Year Ending March 2018: 1st Half Financial Results

Koei Tecmo Holdings reported record-breaking financial performance for the first half of the fiscal year ending March 2018, achieving all-time highs in ordinary profit and net income.

  • Koei Tecmo achieved record-breaking profitability for the first half of FY2018, with ordinary profit rising 40.6% to 6.9 billion yen and net income increasing 33% to 5.0 billion yen, despite a 10% decline in total sales to 14.9 billion yen.
  • The company is successfully pivoting to international markets, as overseas revenue grew 15.6%—led by a 45.9% surge in Asia—while domestic sales in Japan fell by 19.1%.
  • Overseas software sales now account for 69.3% of total volume, with unit sales in North America and Europe nearly doubling compared to the previous year.
Koei TecmoOct 2017
Cover of How Fire Emblem Heroes Made $100M from 10M Installs
Article

How Fire Emblem Heroes Made $100M from 10M Installs

Fire Emblem Heroes demonstrates the immense commercial viability of leveraging established console intellectual property within the mobile gaming sector.

  • Fire Emblem Heroes generated $100 million in revenue from 10 million installs, demonstrating the high monetization potential of established Nintendo IP on mobile.
  • Approximately 66% of the game's total revenue originated from the Japanese market, highlighting the strong regional appeal of the RPG genre and the franchise.
  • The game utilizes a proven gacha-based core loop similar to titles like Brave Frontier and Summoner's War, but differentiates itself through more nuanced, less grind-heavy combat mechanics.
Deconstructor of FunJul 2017
Cover of DeNA Q4 FY2016 Operating Results
Financial report23 pages

DeNA Q4 FY2016 Operating Results

DeNA’s operating results for the fiscal year 2016 demonstrate a period of financial growth and strategic transition.

  • DeNA reported an annual operating profit of 23.2 billion yen for FY2016, a 17% year-over-year increase, alongside total revenue of 143.8 billion yen.
  • Profit attributable to owners of the parent surged to 30.8 billion yen from 11.3 billion yen in FY2015, largely due to tax benefits and refunds related to international operations.
  • The core game business achieved a 9% increase in segment profit to 28.3 billion yen despite a 7% decline in total revenue, driven by efficiencies and collaborations with Nintendo on titles like Fire Emblem Heroes and Super Mario Run.
DeNA Co.May 2017
Article

Top Mobile Games of Q1 2017: Revenue Grew 53% YoY as Asian Titles Expanded Their Dominance

The mobile gaming industry experienced significant growth in the first quarter of 2017, characterized by a 53 percent year-over-year increase in worldwide gross revenue, which reached approximately $11.9 billion.

  • Worldwide mobile game revenue reached $11.9 billion in Q1 2017, marking a 53% year-over-year increase from $7.8 billion in Q1 2016.
  • Google Play games revenue grew by 83% year-over-year to approximately $5.3 billion, while App Store games revenue grew 35% to $6.6 billion.
  • Mobile games remain the primary monetization driver, accounting for nearly 80% of App Store gross revenue and over 91% of Google Play gross revenue.
Sensor TowerApr 2017
Cover of Fire Emblem: Heroes – GameRefinery's Recipe for Bouncing the Game Back to the Top
Article

Fire Emblem: Heroes – GameRefinery's Recipe for Bouncing the Game Back to the Top

Fire Emblem: Heroes experienced a strong initial launch, generating over $3 million in revenue on its first day and securing top-grossing positions in both Japan and the U.S.

  • Incentivizing social media logins is a key differentiator for top-performing games, as 40% of the top 100 grossing titles use this strategy compared to only 19% of games outside the top 100.
  • Integrating guild mechanics is a proven method to increase player commitment and collaboration, serving as a consistent feature among the top 100 grossing mobile games.
  • Incorporating gacha elements into daily rewards significantly boosts retention, with 36% of top 100 grossing U.S. games utilizing this mechanic compared to 21% of lower-performing titles.
GameRefineryMar 2017