Six Months Financial Results Briefing: Fiscal Year Ending March 2019

Nintendo is currently executing a growth strategy centered on the Nintendo Switch ecosystem, aiming to solidify its market position through a combination of hardware expansion and a robust software library. By fostering a diverse catalog of over 1,300 titles from more than 500 publishers and launching the Nintendo Switch Online service, the company has successfully increased user engagement and platform longevity. This strategy is supported by a dual-pronged approach that utilizes evergreen titles to maintain consistent interest while deploying high-profile holiday releases, such as Super Smash Bros. Ultimate and Pokémon: Let's Go, to drive hardware adoption among both core gamers and new demographics.

The company’s fiscal performance during the first half of the 2019 fiscal year reflects a commitment to diversifying revenue streams beyond traditional console gaming. The smart-device segment has emerged as a critical pillar of this strategy, bolstered by the global reach of Super Mario Run, which has surpassed 300 million downloads, and the steady financial contributions of Fire Emblem Heroes. The successful introduction of the new intellectual property Dragalia Lost further demonstrates the viability of this segment.

Looking ahead, the organization remains focused on balancing its primary hardware business with the continued development of its mobile portfolio. By maintaining the 3DS as an accessible entry-level system and preparing for the launch of Mario Kart Tour, the company is positioning itself to capture a broader audience. These efforts, combined with strategic hardware bundles and consistent content updates, are designed to sustain momentum throughout the holiday season and ensure long-term profitability across all industry segments.