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Plus: The Big Steam December Launches You Missed

This analysis examines the performance of video game launches during the late December 2022 period and provides a forward-looking assessment of upcoming releases for early 2023.

  • Project: Playtime leveraged the Poppy Playtime brand to reach 21,100 concurrent users and secure over 10,000 positive reviews.
  • High On Life significantly outperformed median first-week conversion rates by 300%, despite being simultaneously available on Game Pass.
  • Crisis Core – Final Fantasy VII Reunion debuted with nearly 10,000 concurrent users, while the Chinese indie title Depersonalization saw 90% of its engagement originate from the Chinese market.
GameDiscoverCoDec 2022
Article

Can Another Big Game Release Crush Your Launch Sales?

The primary objective of this analysis is to determine whether the release of a major "AAA" title negatively impacts the sales and conversion rates of smaller games launching in the same window.

  • A game's launch success is determined by pre-release interest and product-market fit rather than the presence of competing AAA blockbusters.
  • Steam data from 2022 shows that smaller titles maintain consistent conversion rates even when launching in the same week as massive releases like Elden Ring.
  • The PC and console markets are sufficiently segmented into diverse niches, allowing well-positioned games to reach their target audiences despite media and influencer focus on larger titles.
GameDiscoverCoAug 2022
Cover of Floor Fillers
Article

Floor Fillers

The industry landscape surrounding the 2022 "not-E3" season reflects a growing trend of conservatism among major publishers, characterized by a reliance on established franchises rather than innovative surprises.

  • Sony’s June 2022 State of Play event signaled a conservative industry trend, focusing on established franchises like Resident Evil, Street Fighter, and Final Fantasy rather than new, experimental IP.
  • Industry observers note that major game announcements are increasingly predictable due to early reveal cycles for recruitment purposes and the prevalence of leaks, potentially marking the end of the 'megaton' surprise reveal era.
  • Geoff Keighley’s Summer Game Fest shifted expectations by explicitly focusing on previously announced titles, reflecting a broader industry cooling of hype for major showcases.
Hit PointsJun 2022
Article

Plus: FFVII, Chivalry, Turtles Top Big Steam Week

This analysis provides a comprehensive overview of performance trends across major PC and console gaming platforms for the third week of June 2022.

  • Teenage Mutant Ninja Turtles: Shredder’s Revenge debuted on Steam with 12,000 concurrent users and secured a top position on the Nintendo eShop during the third week of June 2022.
  • Final Fantasy VII Remake Intergrade achieved a successful Steam launch despite its premium pricing and prior availability on the Epic Games Store and PlayStation.
  • The Quarry emerged as a dominant title on both PlayStation and Xbox download charts in the U.S. market.
GameDiscoverCoJun 2022
Cover of Final Fantasy VII The First Soldier Closed Beta: First Impressions
Article

Final Fantasy VII The First Soldier Closed Beta: First Impressions

Final Fantasy VII The First Soldier represents a strategic hybridization of the battle royale genre with established role-playing game mechanics.

  • Final Fantasy VII The First Soldier hybridizes the Battle Royale genre with RPG elements, including a class system, magic materia, and PvE monster encounters within the Midgar setting.
  • The game features a class-based progression system where players select active and passive skills, though the current implementation is considered relatively shallow compared to long-term progression models in competitors like Garena Free Fire or Zooba.
  • Social and retention-driving features are critical for market success, as 100% of top-performing Battle Royale games currently utilize a Guild System, compared to only 50% overall popularity for the subgenre.
GameRefineryJul 2021
Cover of Gaming Bots: A Force for Good or Evil in the Gaming Industry?
Article

Gaming Bots: A Force for Good or Evil in the Gaming Industry?

The integration of artificial intelligence bots into the gaming industry presents a dual-natured impact, functioning as both a tool for player retention and a mechanism for exploitation.

  • Game developers like Epic Games and the creators of PUBG use AI bots to bridge the skill gap for new players, helping to improve retention by providing a more accessible entry point into competitive environments.
  • The use of bots in titles like Fortnite is a strategic response to massive player bases—such as Fortnite's 78.3 million monthly active users as of 2019—which inherently create a wide skill distribution that can frustrate beginners.
  • While bots can enhance the onboarding experience, they are also used exploitatively in MMOs like World of Warcraft and Diablo to automate resource farming, which can devalue in-game economies and diminish the value of human progression.
BryterOct 2019
Article

Game of War Revenue Has Surpassed $2.8 Billion in Five Years

The mobile strategy title Game of War has established itself as a significant commercial success, generating over $2.8 billion in worldwide player spending during its first five years of operation.

  • MZ's mobile strategy title Game of War generated over $2.8 billion in worldwide player spending during its first five years of operation.
  • Revenue distribution by platform shows $1.6 billion from iOS (57%) and $1.2 billion from Google Play (43%).
  • The United States is the primary market for the game, accounting for 60% of total lifetime revenue, or approximately $1.7 billion.
Sensor TowerAug 2018
Cover of The Secrets of Machine Zone's Success: The History of 4X Games
Article

The Secrets of Machine Zone's Success: The History of 4X Games

The mobile gaming industry has frequently criticized Machine Zone for its perceived dated aesthetics and complex user interfaces, yet the company has maintained a consistent presence at the top of grossing charts with titles like Game of War, Mobile Strike, and Final Fantasy XV: New Empire.

  • Machine Zone achieved sustained top-5 grossing status with Game of War and Mobile Strike by prioritizing social infrastructure, including a proprietary messaging system and real-time language translation to facilitate global alliance play.
  • The mobile 4X genre—defined by Explore, Expand, Exploit, and Exterminate mechanics—evolved from early 2011 titles like Kabam’s Kingdoms of Camelot, which successfully ported Chinese web-based strategy models to mobile.
  • Machine Zone’s transition from social widgets and early mobile titles like iMob to 4X games was driven by a strategic decision to build a massive user base to support a high-value, game-centric social network.
Deconstructor of FunAug 2017
Cover of Gamescom 2018: Square Enix Line-up
Article

Gamescom 2018: Square Enix Line-up

Square Enix utilized Gamescom 2018 to showcase a significant portfolio of upcoming titles, emphasizing its strong presence in the German market.

  • Square Enix showcased a major 2018 release portfolio at Gamescom 2018, utilizing a 1,500-square-meter booth in Hall 9.1.
  • The exhibition featured over 200 individual playstations to provide hands-on demonstrations for attendees.
  • The primary lineup included high-profile titles such as Kingdom Hearts III, Shadow of the Tomb Raider, Dragon Quest XI, Just Cause 4, Final Fantasy XIV, and the premiere of Life is Strange 2.
Gamecity Hamburg