Scopely
CompanyUnited States · Founded 2011
Documents about Scopely
Mobilegamer.biz18 min
Apple app review woes, EA job cuts, Supercell, Monopoly Go and more
The mobile gaming industry is currently navigating significant operational shifts, ranging from platform-level bottlenecks to major corporate restructuring.
- Apple’s App Store review times have extended from 24–48 hours to several weeks due to a surge in AI-generated submissions, disrupting developer roadmaps while Google Play remains unaffected.
- Scopely emerged as the top-earning U.S. publisher in Q3 with $507 million in revenue, bolstered by Monopoly Go, which generated $41 million in Q3 licensing earnings for Hasbro.
- Electronic Arts is cutting 400 jobs, representing 3% of its global workforce, as part of a restructuring plan following its transition to private ownership.
Mobilegamer.bizOct 2026
Two & a Half Gamers30 min
🎯 20 years' experience: Luis de la Camara on WHY the networks know your users better than YOU!
Mobile game developers must shift their user acquisition strategy from adversarial competition with ad networks to a collaborative model that leverages the superior data capabilities of demand-side platforms.
- Mobile developers must transition from adversarial competition with ad networks to a collaborative model that leverages the superior user-behavior data held by demand-side platforms (DSPs).
- Studios should prioritize direct-response performance marketing over broad awareness campaigns to avoid the risks associated with inflated cost-per-install (CPI) metrics.
- Analyzing eCPM decay curves allows developers to distinguish between players driven by in-app purchases and those driven by ad-based revenue, enabling more precise audience segmentation.
Two & a Half GamersOct 2026
Mobilegamer.biz20 min
Google Playground, AppLovin’s court battles, Scopely’s next game and plenty more
The mobile gaming industry is currently navigating significant shifts in platform technology, legal scrutiny, and market consolidation.
- Scopely is reportedly developing 'Project Comet,' a cross-platform action RPG based on the Marvel IP, intended to compete with Genshin Impact.
- AppLovin faces two major legal challenges: an anti-competitive lawsuit from Unity and a lawsuit from San Diego County alleging the company served inappropriate ads to children and collected sensitive data from their devices.
- Google has announced 'Google Playground,' an AI-powered game creation tool integrated with Unity Spark, signaling a strategic push into web-based gaming outside traditional app stores.
Mobilegamer.bizOct 2026
Mobilegamer.biz19 min
That EA-Scopely supergroup, Reform's mobile game, King strikes, Mattel, Roblox, Mizuguchi, more
The mobile games industry is currently navigating significant shifts in corporate consolidation, regulatory pressure, and platform evolution.
- Bloomberg reports that Saudi Arabia’s Public Investment Fund is considering a merger of its gaming assets, including Savvy Games Group, EA, Scopely, and Moonton, to create a unified gaming supergroup.
- King faces potential strikes at its Stockholm and Malmo offices on September 25th following a year-long dispute over a collective bargaining agreement that the company rejected in June.
- Roblox announced new technology allowing creators to export games as standalone native titles for mobile, PC, and console, alongside a new 'Roblox Wallet' for daily real-currency creator payouts.
Mobilegamer.bizSep 2026
Two & a Half Gamers11 min
🚨📢BREAKING NEWS: EA merging with Savvy? Chinese market hits $50bn, Pokemon GO record spend week
The gaming industry is currently experiencing significant shifts driven by market expansion in China, potential large-scale corporate consolidation, and aggressive monetization strategies.
- The Saudi Public Investment Fund is reportedly exploring a merger between Electronic Arts and Savvy Games Group, a move that would consolidate major franchises including EA Sports FC, Battlefield, and Monopoly Go.
- The Chinese gaming market has surpassed $50 billion in annual revenue, with a projected player base of 769 million by 2030 and mini-games now accounting for nearly 20% of mobile revenue.
- Live-service optimization continues to drive record-breaking performance, evidenced by Pokémon Go achieving its highest weekly revenue since launch and Delta Force reaching $10 million in daily spending.
Two & a Half GamersSep 2026
Mobilegamer.biz21 min
Games on iPhone Duo, Lego builds mobile arm, more App Store news, August’s top performers and more
The mobile games industry is currently navigating significant shifts in hardware, corporate strategy, and market performance.
- Apple's new iPhone Duo features a 7.6-inch Super Retina XDR display, an A20 Pro chip with a seven-core GPU, and performance metrics claiming up to 40% faster graphics and 35% better sustained performance than the iPhone 17 Pro.
- Reports indicate that new Apple leadership, including App Store boss Eddy Cue and CEO John Ternus, are seeking to increase App Store revenue, a strategy that reportedly contributed to the departure of former head Phil Schiller.
- LEGO Digital Play has acquired Offroad Games, the developer behind Chrome Valley Customs, as part of an expansion of its London-based mobile gaming division.
Mobilegamer.bizSep 2026
Deconstructor of Fun101 min
The Man Behind Most Gaming Deals | Affan Butt, Aream & Co.
Successful gaming mergers and acquisitions are fundamentally driven by long-term relationship building rather than transactional, high-pressure sales tactics.
- Successful gaming M&A is driven by long-term relationship building rather than transactional tactics, as evidenced by a track record of over 110 deals totaling $40 billion in value.
- Founders should prioritize meticulous data hygiene and financial validation to ensure deal certainty within a typical six-month timeline, as aggressive, unsuccessful outreach can permanently damage a studio’s reputation.
- Advisors often recommend delaying sales if internal metrics or market conditions are suboptimal, prioritizing the studio's long-term health over immediate transaction fees.
Deconstructor of FunAug 2026
Mobilegamer.biz17 min
EA sells to Saudi, GTA games on mobile, plus Palworld Online, Roblox, Apple, Claude, data and more
The mobile games industry is currently navigating a period of significant structural and technological transition, marked by major acquisitions, shifting market dynamics, and the integration of generative AI.
- Electronic Arts has been acquired by a Saudi-led consortium, primarily the Public Investment Fund (93.4%), in a deal valued at $5.5 billion that closed on August 4, 2026.
- Roblox shares fell 27-30% following Q2 2026 results where revenue grew 36% to $1.5 billion, but bookings growth slowed to 8% and the company faced market skepticism over its shifting monetization strategy.
- GTA titles on mobile have generated $109.9 million in lifetime revenue across iOS and Android, while competitors like Chillbase's 'One State RP' have captured significant market share with over $75 million in revenue since April 2022.
Mobilegamer.bizAug 2026
Two & a Half Gamers37 min
🧠 The Creative trends nobody wants to admit! (July 2026 trends)
The mobile gaming industry is currently defined by a pervasive reliance on iterative, copy-paste creative strategies that prioritize proven mechanics over innovation.
- The mobile gaming market is experiencing a disconnect between high user acquisition spending and actual engagement, with major titles like Monopoly GO! and Coin Master seeing declines in daily active users and revenue.
- Publishers are increasingly shifting focus toward direct-to-consumer web shops to bypass app store metrics, making off-platform revenue tracking the primary competitive advantage in the current market.
- Creative strategy is currently defined by a reliance on AI-generated, iterative content—such as hotel simulations and freezing family themes—to maintain market presence through rapid asset scaling.
Two & a Half GamersJul 2026
PocketGamer.biz19 min
Session: LiveOps Today: When, Why & What’s Next? - Anastasiya Kara, Rovio.
LiveOps has evolved from a supplementary feature into the primary driver of engagement and monetization in the mobile gaming industry.
- LiveOps has evolved from a supplementary feature to the primary driver of progression and revenue, shifting focus away from core gameplay loops in top-grossing titles like Royal Match and Candy Crush.
- The industry is seeing a trend of 'leech LiveOps' where hyper-casual games with simple core mechanics, such as Color Block Jam, are successfully integrating complex meta-features like album collections to drive retention.
- Successful LiveOps strategies now rely heavily on social mechanics that foster community-driven retention, where players return to games specifically to fulfill social obligations like trading cards or completing team-based events.
PocketGamer.bizJul 2026
Mobilegamer.biz17 min
Tencent, Playtika and SuperPlay shenanigans, further Google Play changes. Monopoly Go, MTG, more
The mobile games industry is currently navigating significant shifts in corporate ownership, platform accessibility, and market performance.
- Google has dropped its requirement for a 'registered app stores' program, allowing third-party app stores like the Epic Games Store to operate directly within the Google Play Store as of late July 2024.
- Tencent is reportedly in talks to acquire Superplay, the developer of Dice Dreams and Domino Dreams, for up to $1.5 billion following the studio's significant performance growth under Playtika.
- MTG reported Q2 group revenue of $306 million with a 24% profit margin, driven by Raid: Shadow Legends, which earned $111 million, while direct-to-consumer revenue grew to 38% of total group income.
Mobilegamer.bizJul 2026
PocketGamer.biz39 min
Panel: The 2026 D2C Playbook: Unlocking One Of The Biggest Revenue Drivers In Games.
Direct-to-consumer (D2C) strategies have emerged as a critical imperative for game publishers aiming to reclaim revenue and cultivate deeper, more resilient relationships with their player bases.
- Direct-to-consumer (D2C) strategies are essential for publishers to reduce reliance on platform-controlled ecosystems, thereby mitigating risks from sudden policy shifts and high platform fees.
- The gold standard for monetization is a hybrid approach that combines immediate direct-payment links for quick conversion with robust, dedicated web shops for long-term player habituation.
- Studios should avoid the resource-intensive process of building D2C infrastructure in-house, opting instead for specialized third-party providers to facilitate rapid iteration and optimization.
PocketGamer.bizJul 2026
