NetEase Games
CompanyChina
7 documents in the library are about NetEase Games, from writers such as The Esports Advocate, The Game Post and Niko Partners. Each has a summary and key insights with the page they come from.
Connections
The documents about NetEase Games on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
On Steam
Steam estimates as of 9 Oct 2026. Revenue is premium revenue on Steam only: game sales, without DLC.
- Revenue as publisher
- $80.0M
- 25 games
- Revenue as developer
- $799K
- 18 games
- Units sold
- 65.7M
- as publisher or developer
- Headquarters
- China
NetEase Games’s best-selling games on Steam
| Game | Released | Share of the best seller | Revenue | Units |
|---|---|---|---|---|
| NARAKA: BLADEPOINTPublisher | 2021 | $79.2M | 10.3M | |
| Rules Of SurvivalDeveloper and Publisher | 2018 | $472K | 199K | |
| NostosDeveloper and Publisher | 2019 | $200K | 13K | |
| OnmyojiDeveloper and Publisher | 2018 | $84K | 268K | |
| CreativeDestructionDeveloper and Publisher | 2018 | $36K | 465K | |
| Stay SilentDeveloper and Publisher | 2019 | $6K | 810 | |
| Marvel RivalsDeveloper and Publisher | 2024 | — | 24.3M | |
| Once HumanPublisher | 2024 | — | 12.2M | |
| Where Winds MeetPublisher | 2025 | — | 6.2M | |
| FragPunkPublisher | 2025 | — | 5.6M |
Documents about NetEase Games
Destiny Rising Revenue Crashes 97% as Downloads Fall 96.5% From Launch Peak
The report examines the sharp decline in revenue and downloads for Destiny Rising, a mobile spin-off of Bungie’s Destiny franchise developed by NetEase Games.
- Destiny Rising experienced a 97% collapse in monthly revenue, falling from a $11.13 million peak in September 2025 to $329,500 by April 2026.
- Global monthly downloads for the NetEase-developed title plummeted 96.5%, dropping from 1.815 million installs at launch in September 2025 to 63,000 in April 2026.
- Despite consistent content updates, including the Exotic Star event and Season 4 balance changes, the game failed to sustain its post-launch player base or monetization levels.
Where Winds Meet: Hexi Expansion on Live Streaming
The Hexi expansion for the action RPG Where Winds Meet, released in March 2026, serves as a critical case study on the efficacy of content updates in maintaining long-term audience engagement within the competitive live-service gaming market.
- The Hexi expansion for 'Where Winds Meet' drove an 8X increase in viewership, with hours watched surging from 86K to 699K and peak concurrent viewership rising 2,738% to 60.4K following the March 6, 2026, launch.
- Strategic influencer partnerships were the primary driver of engagement, with three distinct viewership peaks aligned with sponsored streams from creators like summit1g, Emiru, and MOONMOON.
- The expansion successfully positioned 'Where Winds Meet' on par with established competitors like 'Black Desert' and ahead of 'Wuthering Waves' and 'Final Fantasy XIV' in live-streaming rankings.
Destiny Rising’s November 2025 Revenue Down Over 80% from Its September Peak
Destiny Rising is currently facing a severe commercial downturn, with revenue plummeting to $1.76 million in November 2025. This figure represents an 84% contraction from the title’s September peak of $11.13 million.
- NetEase Games' mobile title Destiny Rising saw its November 2025 revenue drop to $1.76 million, representing an 84% decline from its September 2025 peak of $11.13 million.
- New player acquisition for Destiny Rising has plummeted, with November 2025 downloads falling approximately 83% compared to the game's September 2025 launch figures.
- The revenue decline persisted despite the launch of Season 2 and new content in November, a period typically expected to drive increased player spending in gacha-style live service games.
Identity V: Player Count, Revenue & Other Stats (2025)
Identity V, an asymmetrical multiplayer horror game developed by NetEase, has established itself as a significant commercial success within the mobile gaming sector.
- NetEase's Identity V has generated over $880 million in total revenue since its 2018 launch, with current monthly earnings ranging between $10 million and $20 million.
- The game maintains a consistent player base in 2026 with approximately 700,000 daily active users and 3 million monthly active users.
- Identity V has surpassed 102 million total downloads worldwide, with 54% of its install base originating from China.
Naraka: Bladepoint to Be Part of Esports World Cup Festival
The Esports World Cup Foundation and NetEase Games have announced that the battle royale title Naraka: Bladepoint will be the first game featured in the Esports World Cup (EWC) Festival program for 2025.
- NetEase Games' battle royale title, Naraka: Bladepoint, is the first game confirmed for the 2025 Esports World Cup (EWC) Festival tournament program.
- The Naraka: Bladepoint Mid-Season Championship will feature a total prize pool of $500,000, split into $150,000 for solos and $350,000 for trios.
- The championship tournament is scheduled to take place on August 22 and August 23, 2025.
eUnited Closes, More Layoffs at 100 Thieves
The esports industry experienced significant instability in mid-January 2023, characterized by organizational closures and workforce reductions.
- Los Angeles-based esports organization eUnited has officially ceased operations.
- 100 Thieves conducted a round of layoffs affecting approximately 30 employees.
- eStar Gaming and Victory Five have finalized their merger with the Ninjas in Pyjamas group.
NetEase Games Strategy: 2019
NetEase is executing a strategic transition from a domestic-focused MMORPG developer to a global entertainment powerhouse.
- NetEase generated $2.74 billion in total revenue in early 2019, marking a 29.5% year-over-year increase, with gaming revenue contributing $1.77 billion.
- Mobile platforms are the company's primary financial engine, accounting for 72.1% of total gaming income.
- The company is executing a strategic shift from a domestic-focused MMORPG developer to a global entertainment powerhouse to mitigate risks from slowing growth in China.