NetEase Games

NetEase Games Strategy: 2019

NetEase is executing a strategic transition from a domestic-focused MMORPG developer to a global entertainment powerhouse.

• NetEase generated $2.74 billion in total revenue in early 2019, marking a 29.5% year-over-year increase, with gaming revenue contributing $1.77 billion.
• Mobile platforms are the company's primary financial engine, accounting for 72.1% of total gaming income.
• The company is executing a strategic shift from a domestic-focused MMORPG developer to a global entertainment powerhouse to mitigate risks from slowing growth in China.