Identity V: Player Count, Revenue & Other Stats (2025)

Identity V, an asymmetrical multiplayer horror game developed by NetEase, has established itself as a significant commercial success within the mobile gaming sector. Since its 2018 launch, the title has maintained a robust global presence by blending gothic aesthetics with strategic, team-based gameplay. The game is available on iOS, Android, and PC, with cross-play functionality supporting its diverse user base.

As of 2026, the game demonstrates strong engagement metrics, recording approximately 700,000 daily active users and 3 million monthly active users. Total lifetime downloads have surpassed 102 million, with China accounting for 54% of the install base, while the remainder is distributed across international markets including Japan, North America, and Europe. Financially, the title has generated over $880 million in lifetime revenue, with current monthly earnings consistently ranging between $10 million and $20 million. Revenue is primarily driven by China (44%), Japan (38%), and the United States (9%).

The game utilizes a free-to-play monetization model centered on a premium currency known as Echoes. Revenue generation is heavily supported by the sale of character skins, accessories, and visual effects, alongside a gacha-style mechanic for acquiring rare items. Limited-time events and strategic collaborations are frequently employed to drive player spending and maintain long-term engagement. The data presented is derived from 2026 industry analytics provided by AppMagic, reflecting the game's sustained performance seven years post-launch.