Moon
Company
55 documents in the library are about Moon, from writers such as Nintendo, Deconstructor of Fun and DiGRA. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Moon, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Key figures from the reports
Moon Active is actively diversifying its portfolio to reduce dependency on Coin Master, which currently accounts for 70% of the company's $1.5 billion annual revenue.
Deconstructor of Fun, 2025 · TWIG #344 AppLovin’s Record Quarter, Moon Active’s New Games and Battlefield’s Big Comeback,, p. 56
Notable publishers falling just outside the top 10 include Bandai Namco ($450 million), Moon Active ($390 million), and Zynga ($372 million).
Game World Observer, 2024 · Tencent Leads Mobile Publishers by Revenue: H1 2024
Documents about Moon
Fate/Grand Order: Revenue and Active Player Stats 2026
Fate/Grand Order, the Aniplex-published gacha RPG that launched in Japan in July 2015, is presented as one of the highest-earning mobile games ever and a rare title that has stayed relevant for over a decade.
- Fate/Grand Order has generated $4.8 billion in lifetime IAP revenue since its 2015 launch, maintaining its status as a top-grossing title despite a decline from its 2018 peak of nearly $700 million in annual revenue.
- The game is heavily reliant on the Japanese market, which accounts for 81.1% of its total lifetime player spending, while China follows at 8.1% and the United States at 5.8%.
- As of 2026, the game is in a mature retention phase with approximately 600,448 monthly active users and 137,239 daily active users, representing a 65% decline in MAU from its peak.
The Revolution Dances: The Pleasures of Transformation in Final Fantasy X-2
This paper argues that Final Fantasy X-2 (2004) deserves serious scholarly attention as a feminist and queer intervention in Japanese role-playing game traditions, one that has been dismissed by fans and critics as "too girly" despite its thematic and mechanical sophistication.
- The paper argues that Final Fantasy X-2 (2004) merits serious scholarly attention as a feminist and queer intervention in Japanese RPG traditions, despite fan and critic dismissal of it as "too girly."
- Tracing online discourse from 2006 through 2023, the authors show the game's dancing, dressphere transformation system, and grief-driven plot shifting from objects of disdain to sites of celebration among queer and nonqueer players.
- X-2 is positioned as the counterpart to Final Fantasy X, which centers a male protagonist contesting religious sacrifice, while X-2 follows its female lead through the aftermath of that upheaval.
Summer Game Fest: Live Reporting Notes
The Summer Game Fest in Hollywood showcased a lineup dominated by sequels and franchise extensions, reflecting the industry’s risk-averse strategy amid economic uncertainty.
- Summer Game Fest was dominated by sequels and franchise extensions, signaling a industry-wide shift toward risk-averse strategies amid economic uncertainty.
- Studios are prioritizing established intellectual property over new projects because historical data shows new IP consistently underperforms compared to proven brands.
- High-profile updates included Final Fantasy VII Revelation, which features new playable characters Vincent and Cid, updated character designs, and a sky-diving traversal mechanic.
September's Packed Schedule
September’s release calendar is densely packed, with a cluster of high-profile titles slated for mid-to-late September across multiple platforms.
- The U.S. gaming market grew to 212.3 million players in 2026, an increase from 205.1 million the previous year.
- September features a highly competitive release calendar, with major titles like Marvel’s Wolverine (Sept 15), Dune Awakening (Sept 22), and a cluster of releases on Sept 24, including Silent Hill Townfall and Dragon Quest XI S, strategically scheduled to avoid the November launch of Grand Theft Auto VI.
- The Tokyo Game Show (Sept 17–22) is driving a surge in Japanese software releases, with multiple titles from publishers like Konami, Capcom, and Square Enix launching immediately following the event.
Xbox's weird 'North Star', Sybo and Subway Surfers, App Store emulators, Peridot's death, more
The mobile games industry is currently navigating a period of strategic realignment, marked by shifting corporate priorities and evolving platform dynamics.
- Xbox has adopted 'daily active players' as its new core metric, yet the company's recent strategic communications largely ignore its mobile gaming division despite mobile likely representing the majority of its active player base.
- Subway Surfers developer Sybo is shifting its revenue strategy for the new title Subway Surfers City, aiming for a higher ratio of in-app purchases compared to the original game, which currently relies on ad revenue for 80% to 85% of its income.
- Apple's App Store has seen over 60 million downloads of game emulators, but developers report that Apple's backend tools remain dated and fail to provide a developer experience commensurate with the high commission fees Apple collects.
Analyst Bulletin: Mobile Game Market Review March 2026
GameRefinery's March 2026 mobile market bulletin examines recent shifts in casual and midcore games, with attention to launches, competitive responses, and the spread of live-event design patterns.
- Mobile games are shifting from simple loops to complex, multi-layered engagement models that utilize seasonal collectible albums and nested event structures to drive sustained spending.
- The industry is increasingly adopting hybrid gameplay models, such as integrating 4X strategy mechanics into titles like Hero Wars or merge features into casual puzzle games.
- Chinese publishers are successfully capturing significant Western market share, particularly within the merge genre, as evidenced by the performance of titles like Gossip Harbor.
Here Is a "5D" Video Game
Screenbound is an innovative indie video game currently in development that utilizes a unique dual-perspective mechanic, which its creators playfully market as a 5D experience.
- Screenbound is an upcoming indie title featuring a dual-perspective mechanic that requires players to navigate a 3D world while simultaneously managing a 2D version of the same environment.
- The game is scheduled for a late 2026 release on PC, PlayStation, and Xbox platforms.
- Development is a collaborative effort between Crescent Moon Games and Radical Forge, with design inspiration drawn from the Nintendo DS to maintain focus on the primary 3D view.
🚨📢 Breaking News: Apple AI money, rewarded roll-up, mobile funding wave
The mobile gaming industry is currently defined by three major trends: the indirect monetization of generative AI, a resurgence in venture capital funding for game studios, and the consolidation of rewarded user acquisition (UA) platforms.
- Major industry players are prioritizing control over distribution infrastructure, evidenced by NCSoft’s $202 million acquisition of a 70% stake in Just Play and Nazara Technologies’ $100 million investment in Blue Tile and Best Play.
- The mobile gaming industry is undergoing a consolidation of rewarded user acquisition firms, allowing companies to build proprietary ecosystems that bypass traditional ad networks.
- Apple is projected to generate nearly $1 billion in annual revenue from third-party generative AI applications by collecting 15% to 30% commission fees on subscriptions through the App Store.
Console Strategy and Platform Economics: February Snapshot
The February snapshot focuses on platform strategy and economic signals across the major console ecosystems during weeks 7–8 of 2026.
- Nintendo’s Switch 2 has reached 17.4 million units sold in its first nine months, outpacing the original Switch’s launch-period performance of 14.9 million units.
- Nintendo reported strong financial growth for the nine-month period, with net sales rising 99% year-over-year to $12.3 billion and net profit increasing 51% to $2.3 billion.
- Microsoft’s gaming revenue fell 9% to under $6 billion in Q2 FY2026, with hardware revenue dropping 32% and Xbox’s contribution to total company revenue shrinking from 10% to 7%.
Beyond Frames Entertainment Q4 2025 Year-End Report
Beyond Frames Entertainment concluded the 2025 fiscal year by prioritizing operational efficiency and liquidity management amidst a challenging market environment.
- Beyond Frames Entertainment achieved a 133% year-over-year increase in Q4 2025 EBITDA, reaching 8,467 kSEK, despite an annual net loss of 6.7 million SEK.
- The company strengthened its liquidity with a 10.2 million SEK share issue, resulting in a year-end cash position of 8.9 million SEK.
- Annual sales for the 2025 fiscal year declined to 129,980 kSEK, prompting a strategic shift toward operational efficiency and cost control.
Red Dead Redemption, Moon Active, Playtika, Liftoff, 2025's top games, data, jobs and more
This analysis examines the state of the mobile games industry as of early 2026, focusing on performance metrics, corporate restructuring, and market trends.
- The mobile gaming market is dominated by a few high-earning titles, led by Honor of Kings ($1.68B in China), Last War ($1.57B), and Roblox ($1.5B) in 2025.
- Strategy games remain the industry's most lucrative genre, generating $13 billion in total market revenue during 2025.
- Playtika is restructuring its operations by laying off 500 employees to pivot toward AI-driven automation and a leaner corporate model.
The Strange Descent of the Cozy Farming Sim
The evolution of the cozy farming simulator genre is defined by a process of familial descent, where new titles emerge as iterative responses to established predecessors rather than entirely original concepts.
- Stardew Valley has achieved global sales of over 41 million copies as of late 2024, cementing its status as the primary evolution of the farming simulator genre.
- The cozy farming genre operates through a lineage-based development model where new titles iteratively refine the foundational mechanics established by the 1996 release of Harvest Moon.
- Community-driven projects like Stardew Valley Expanded have reached over 20 million downloads, demonstrating a symbiotic relationship between core products and their derivative modifications.