Miniclip
40 documents in the library are about Miniclip, from writers such as PocketGamer.biz, GameMakers and Game World Observer, the newest from 2026. Each has a summary and key insights with the page they come from.
Key figures
Embracer Group recorded a $192 million write-down on its mobile business following the divestiture of Easybrain to Miniclip, though the company maintained 2% organic growth and a 4% increase in EBITDA.
Two & a Half Gamers, 2026 · 🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down, p. 8
The exit market demonstrated significant strength, highlighted by Asmodee’s $2.2 billion IPO and Miniclip’s acquisition of Easybrain.
Digital Development Management, 2025 · Games Investment Review: Q1 2025 Executive Summary Report, p. 12
Embracer Group is divesting Easybrain to Miniclip for USD 1.2 billion, a move expected to close in early 2025 and reduce pro forma net debt from SEK 13.2 billion to approximately SEK 0.5 billion.
Embracer Group, 2024 · Embracer Group Q2 Interim Report: FY 2024/25, p. 18
Miniclip’s Basketball Stars saw significant success on iOS with 6 million worldwide downloads, ranking as the second most successful new title on the U.S. App Store behind Clash Royale.
Sensor Tower, 2016 · Mobile Gaming Leaders: March 2016
Documents about Miniclip
“There will never be another Subway Surfers”: Sybo's CEO on what comes next
Sybo Games, the Copenhagen-based studio behind the mobile gaming phenomenon Subway Surfers, continues to maintain its flagship title as a global leader nearly 15 years after its launch.
- Subway Surfers maintains 100 to 150 million monthly active users and one million daily new installs nearly 15 years after its launch.
- The original Subway Surfers has achieved nearly 5 billion lifetime downloads with virtually zero user acquisition spend, relying instead on organic marketing.
- Approximately 90% of the original game's revenue is generated through an ad-funded model, whereas the new Subway Surfers City focuses on robust in-app purchase mechanics.
🚨📢BREAKING NEWS: New Adnetwork AdSURGE is here, Supercell Kills Squad Busters, Ubisoft Quits Mobile
The mobile gaming industry is currently experiencing a significant shift characterized by the emergence of new ad-tech infrastructure and a wave of high-profile project cancellations.
- Miniclip, in partnership with Tencent and Easybrain, has launched AdSurge, a new ad network leveraging first-party data to compete in the mediation and ad-tech space currently dominated by AppLovin and Unity.
- Supercell is shutting down Squad Busters, with the game being pulled from stores on December 1 and servers closing on December 14, marking a rare global launch failure for the studio.
- Ubisoft is exiting mobile game development in Europe, highlighted by the closure of its Helsinki-based studio RedLynx and the cancellation of Rainbow Six Mobile.
What’s going on at Rovio, Miniclip’s new ad network, Squad Busters’ last rites, RedLynx closes, more
The mobile games industry is currently undergoing a period of significant restructuring, characterized by studio closures, project cancellations, and a strategic pivot toward established intellectual property.
- Mobile game spending declined by 7% in Q3, with only three of the top 20 grossing titles being less than two years old, highlighting a significant barrier to entry for new games.
- Major publishers are aggressively pruning portfolios, resulting in the cancellation of Supercell’s Squad Busters, Ubisoft’s Rainbow Six Mobile, and Fingersoft’s Lego Hill Climb Adventures.
- Ubisoft is closing its Helsinki-based studio RedLynx as part of a broader industry trend of studio closures and project cancellations.
EA sells to Saudi, GTA games on mobile, plus Palworld Online, Roblox, Apple, Claude, data and more
The mobile games industry is currently navigating a period of significant structural and technological transition, marked by major acquisitions, shifting market dynamics, and the integration of generative AI.
- Electronic Arts has been acquired by a Saudi-led consortium, primarily the Public Investment Fund (93.4%), in a deal valued at $5.5 billion that closed on August 4, 2026.
- Roblox shares fell 27-30% following Q2 2026 results where revenue grew 36% to $1.5 billion, but bookings growth slowed to 8% and the company faced market skepticism over its shifting monetization strategy.
- GTA titles on mobile have generated $109.9 million in lifetime revenue across iOS and Android, while competitors like Chillbase's 'One State RP' have captured significant market share with over $75 million in revenue since April 2022.
Weekly Gaming Reports Recap: June 1 – June 5, 2026
The recap delivers a snapshot of global mobile and PC gaming performance for the week of June 1–5, 2026.
- Star Citizen has raised over $1 billion from 6.56 million people since 2010, despite no full release date.
- The Witcher 3: Wild Hunt sold 5 million copies in the last year, reaching over 65 million total, and its franchise revenue grew 36% year-over-year in Q1 2026 to $12.3 million.
- Subnautica 2 sold 4.1 million copies in five days after its Early Access launch, generating over $100 million and becoming the fastest-selling PC release of 2026.
🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down
The mobile gaming industry experienced significant shifts in late May 2026, characterized by strategic market consolidation, allegations of widespread privacy circumvention, and financial restructuring among major players.
- AppLovin is facing allegations that its mediation cipher enables deterministic re-identification of iOS users by transmitting 50 device parameters to over 12 downstream networks every 30 seconds, effectively bypassing Apple’s App Tracking Transparency (ATT) protections.
- Embracer Group recorded a $192 million write-down on its mobile business following the divestiture of Easybrain to Miniclip, though the company maintained 2% organic growth and a 4% increase in EBITDA.
- Sensor Tower acquired Apptopia to capture the SMB market, creating a strategic funnel to convert indie developers and smaller studios into long-term enterprise clients.
Xbox's weird 'North Star', Sybo and Subway Surfers, App Store emulators, Peridot's death, more
The mobile games industry is currently navigating a period of strategic realignment, marked by shifting corporate priorities and evolving platform dynamics.
- Xbox has adopted 'daily active players' as its new core metric, yet the company's recent strategic communications largely ignore its mobile gaming division despite mobile likely representing the majority of its active player base.
- Subway Surfers developer Sybo is shifting its revenue strategy for the new title Subway Surfers City, aiming for a higher ratio of in-app purchases compared to the original game, which currently relies on ad revenue for 80% to 85% of its income.
- Apple's App Store has seen over 60 million downloads of game emulators, but developers report that Apple's backend tools remain dated and fail to provide a developer experience commensurate with the high commission fees Apple collects.
Weekly Industry Briefing: March 2026
The April 2026 industry briefing provides a comprehensive overview of the mobile gaming sector, focusing on performance metrics, corporate strategy, and emerging trends.
- King's VP and head of live ops, Eva Ryott, discussed the company's use of AI, last summer's layoffs, and workplace culture, as well as how Candy Crush Saga is addressing competition in the puzzle genre.
- NetEase and Bungie have rebooted Destiny: Rising with a new update to combat declining revenue, and the community's initial reception to the changes is positive.
- March's top-grossing mobile games saw Gossip Harbor achieve a significant milestone, while Monopoly Go's revenue continued to decline, and Brawl Stars showed renewed success.
State of the Mobile App Market: 2025
The mobile gaming market experienced a period of stagnation in 2025, characterized by marginal revenue growth and a continued decline in user acquisition.
- The global mobile gaming market saw stagnant growth in 2025, with in-app purchase (IAP) revenue rising only 1.3% to $81.75 billion.
- Mobile game downloads declined for the second consecutive year, falling 7.2% to 50.4 billion, while total playtime remained nearly flat with a 0.9% increase to 444.63 billion hours.
- Market concentration remains extreme, with the top 1% of publishers accounting for 92.5% of total IAP revenue and 79.8% of all downloads.
“They Did Absolutely Nothing”: Gaming Companies Criticize the UK Government
The UK National Video Game Council has expressed significant dissatisfaction with the level of government support provided to the domestic game development sector.
- Leaders from major gaming companies, including Miniclip and JECO, have publicly criticized the UK government for providing insufficient support to the domestic game development sector.
- Miniclip CEO Saad Choudri and JECO co-founder Emily Bailey stated they would not consider opening a new studio in the UK under current conditions.
- Industry leaders argue that the UK's 30 years of gaming industry growth were achieved through private developer efforts rather than government intervention.
🧠 Sudoku Master Review: The 6,000-Ad War Between Hungry Studio & Miniclip
Hungry Studio is aggressively challenging established market leaders like Miniclip in the mobile puzzle genre by applying a high-velocity, data-driven growth model to its title, Sudoku Master.
- Hungry Studio has scaled Sudoku Master to 600,000 daily active users by prioritizing high-velocity creative iteration over genre innovation.
- Success in the saturated puzzle market is driven by the ability to deploy thousands of ad variations per month to combat the rapid decay of ad performance.
- The studio’s growth model relies on a war of attrition in user acquisition, where the frequency of A/B testing and creative deployment determines market share against incumbents like Miniclip.
🚁 How War Drone 3D Hits $65K/day mainly with Organics, not UA. Warfare drone game from Miniclip!
War Drone 3D has emerged as a significant success within the mobile gaming market, scaling to approximately 500,000 daily active users and generating daily revenues reaching $65,000.
- War Drone 3D generates over $65,000 in daily revenue, driven primarily by heavy rewarded ad monetization and a gacha-based progression system.
- The game achieved peak scaling of over 300,000 installs per day in July 2024, maintaining a strong baseline of 150,000 daily downloads shortly thereafter.
- Over 50% of the game's total downloads are organic, fueled by an immersive 'news media' aesthetic that mimics realistic drone footage.