🚁 How War Drone 3D Hits $65K/day mainly with Organics, not UA. Warfare drone game from Miniclip!

It's more than 50% of organics. I guess it's because more realistic. Yeah.
Yeah. Yeah.
Yeah. Definitely rides on that on that wave for sure.
It's basically a hyper casual game to be honest. Like in in in its sense, I would say
why why do you say that?
Because Golden eyes, Felix with ads making those coins rise. Jack up designs worlds chasing the sky. We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mat Felix Shaku bringing the insight. We're rocking those vibes till the early day master eyes on the prize tracking data through the cyerspace skies. Felix sters like a wizard in disguise. Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick got your back. Ads are beautiful. really like the way. Click it fast, don't delay. Uh-huh. Uh-huh.

Ah. Ah. Ah.
We can hear hear you, Felix.
Yeah, I know.
Yeah. Okay, perfect. Oh my god. No way. No way. Everybody finally recording technical issues, but nobody cares. My name is Matthew.
I'm Felix Brawberg. Then I'm
And we are your host.
Wow. What a good start.
Yes, I know. Cuz uh thanks for tuning in to stay two and a half steps ahead of the gaming industry. Today,
Y today we're talking about War Drone 3D from Mini Clip
in a Sona.
What? Who sauna?
You look like in the sauna based on your hair. It looks like he's from Miami in the 80s.
I'm [ __ ] I'm [ __ ] wise again. What are you talking about? I mean, it's I mean, I am kind of in in the sauna under

the roof, but it's raining, so it's fine. I can
Yeah, when you see Mache, don't forget to compliment him on his many races where he's really good and quick. And I guess this is what you wear when you run.
Not at all, actually. Not at all. Okay. Okay. Stop.
Okay.
Anyway, nobody cares about this.
Yep. So today we're talking about Vard Drone 3D shooting game.
Shooting game.
Shooting game.
And this actually blew up pretty big recently. So I guess that that's the reason why we're talking. And it's actually a pretty damn good game.
It's I think this is a masterclass in how to balance a game perfectly. It feels like it's like we are warriors with the complexity and it's really hard to pass levels because you need to upgrade your guns, right? And to do that, you need the cash. So, the result of that is I made like 12 worth of APS in the first two days and I watched probably like 28 rewarded ads in the

first day and it's just so well balanced.
Yeah, you need to you need to be more efficient.
Very imbalanced regarding the cards honestly, but I'll get
Oh, really? I mean, the gameplay, I like this game a lot. This This is my favorite game that we reviewed in the last quarter.
How far did you go, by the way? What's What's your
I'm on level eight
scenario. Eight. Okay.
Yeah.
So, five and I can I can tell you why it's imbalanced because Okay.
Yeah. Very
interesting. And I This game is a lot of fun. I'm going to keep playing this game
because probably your cards were rolled pretty well.
That's why.
I got two super weapons.
See,
quite early on. So, yeah, it was two times which does nothing.
Okay. Show Show the game. You should just reroll. You should just reroll.
Yeah. Yeah. Rroll like Uma Musume.
Exactly. No, I was I I kind of was um sure that I've seen this game before.
And yes, it is true because
it's pretty new actually.
I know.
We'll get to the numbers and then origins later, I guess.

Oh, really? Okay.
Yeah, that's the game play. I'm really the history lesson today. Yeah, I was really curious about your origin story. Mr. Origin, what the hell is get so pissed?
No, no, it's fine. I just I just want to say one sentence, but [ __ ] you. Let's just see.
See,
let's just see. Yeah, it's fine.
Anyway,
play the game.
The menu is
origin story.
We have just the mission menu where this is basically the saga, which is very big again, very, very simplified. Then we have pretty much two in card inventories. One is buffs for four different categories which are basically the base one and then each specific out of the three weapons. Then we have weapon upgrade stats basically and then support cards which are
Yeah. Which uh
and that's because of your attitude. That's the
you got air strike as your super weapon. That's terrible.

Air strike [ __ ] like mother of all bombs is better. But again, if I would rolled whatever, for instance, I have a mythic card, by the way, which is the worst mythic card out of all cards.
You can't be lucky in all the games. You just
Yeah, I guess. So, I have a mythic card, which says increase the starting health of friendly units plus 5 HP. Come on.
I have that, too. That's not great. This is like super bad because the only thing here if you go to mythics which has 0.17% chance to roll is like nuke it from the orbit Apache tactical nuke soon and all these other great things and you get friendly stat HP. That's great. Thank you very much. Yeah, I'll get to the car design later. Let's let's talk a little bit about the core first. Yeah, so you upgrade these three weapons. These are fixed. You can change them. You can just unlock them later down the line. You start with machine gun, then you get the hydra rocket, and

then you had hellfire rocket. And again, later down the line, these slots are basically even unlocked for you them to be upgraded. Once these things are upgraded, I mean the main three upgrades. So, let's say in order to get second buff slot on hydra, I first need to upgrade to level 20 and I have it on level 11 for instance.
And then you need to spend 5k to open the slot.
Yeah. And then yeah. Yeah. So money is not that big of a problem in this game. It's more the hard currency is not that big of a problem in life.
Money isn't big of a problem in the start, right? That's when you watch the most rewarded videos.
Like they're super stingy. Like
Yeah.
Let's uh play some mission. Pretty much every mission is is this like black hawk down scenario where there's like a friendly soldier near a crashed helicopter or crash something with some HP Chinuk or I don't know what and you just need to defend it. So it's kind of tower defense actually uh even though it's

like hidden kind of between these drone modern warn scenarios that it's basically a tower defense. So let's play for instance the
seeing this as a viewpoint from a spectre gunship code name spooky.
Yeah. So this is by the way the like like the very very unique part that this game does that like the the feeling and the immersiveness of this whole fantasy of you being a drone operator is perfect. It's it's done very well. It's done in a way. I think that it's also helping the production because content for these things isn't that hard because it's just gray white shades of random assets. It's perfect actually. It plays very well, I think, into their cards. Yeah. So, let's let's play a mission. Actually,
plays well in their cards. Didn't play well for your cards.
Yeah.
There we go. I before I first started the mission, you get the enemy intel. You can check

those and it pretty much says which enemies are being thrown at you during the level. So, there are very very interesting things here. And I guess yeah, we'll we'll get into it. There's three different levels of zoom that you can get. And then uh you have these where they are. Yeah, soldiers are being thrown at you. So immediately need to gun them down because once they get to your guy here that you need to defend that he will pretty much
get his health HP taken on very easy.
Then there are vehicles uh
vehicles here.
Vehicles. Yeah, exactly.
Army vehicles.
That's the mother of all bombs there.
Yeah, do it. Do it.
That's the from the other side. There's a fuel trucks. You need to get them quickly.
Yeah. Fuel trucks. We need to get rid of those because otherwise they that's pretty big areas and
sack balls man.
Oh yeah yeah yeah yeah.
Finally
finally game I'm better than you at

I don't know just for about this thing that
you need to aim basically before the units as they're running. This is the like you know there's a lag basically between oh you strike
oh you're dead you're dead you're dead wonder.
Oh you're out. Yeah. So, there's a lag between you firing your gun and then it actually landing on the ground, which is great because this is exactly the feeling that you would get from drone operator. This is the part that I wanted to say. So,
it's like
what
like when you're shooting from a sniper, it's just also and then depends on the on the distance as well. So, I mean
wind and like these other variables are not taken into account here is basically just lag. So like a so you shoot and and then there's like two seconds basically pause which means that you need to aim before
the enemies.
The other interesting thing as you as

you saw there let's do another one is that you have these active skills that are pretty much taken from the cards. You have also um let me also show you the the hellfires and the the high
laser guarded bombs.
Those are super interesting by the way because they exactly work like they should regarding their stuff. So for instance here you just project the laser and then the then the missile like nicely follows it.
This is like my dream when I was a kid and had a laser pointer.
Yeah, exactly. There we go. Much tractor aiming. Shoot. Oh, you're doing a good job this time. Get the next fuel truck. There. They're there.
Doing such a good job this time.
Yeah. So, there are these scorpion tanks and like better enemies being thrown at you basically.

Yeah, but you're getting [ __ ] up.
Same truck as last time.
Truck. Now, we made it. this guy. It's a little bit harder with the mouse actually, but it's still pretty intense.
Yeah.
Yeah. Hum to get
shoot some missiles. The thing is that in the beginning basically the level ends when you run out of ammo which you run out even before the main objective like here basically and then you get you know like it's a rogike pretty much that you need to start from start and then the upgrades in between increases your weapons. So that's there but like yeah we can really do because we run out of ammo. The ads are definitely worth it. Even though it's just 50%, not 100%, but yeah, especially in the beginning, the conversion is super strong. Like you're literally crawling on the floor if you don't watch the ads. And I mean like

really crawling on the floor.
Have you also unlocked the the secret weapon?
This an ambush. Is it?
I didn't even get that. I was like, why didn't I see a secret weapon?
Yeah. I was like, "Of course."
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Yeah.
And I couldn't couldn't
resist, of course.
Pretty good one.
Anyway, so yeah, you get these pretty

often when the game
when you watch these episodes, you get these pretty often.
Yeah. Yeah. But they they don't scale they don't scale with the core.
Like that's the weirdest thing, right?
And that's the problem because the mission rewards scale with the core.
For instance, in level 5 to five, there's like pretty average 2k plus on the ad side. In level one, it was something like I don't know 500 or something like that. So that scales pretty well. The upgrades cost scale immediately. Again, that's there. Also, the slot upgrade costs like they scale like hell. So, that's also there. But the ads, like as I said, it's not really worth it to, for instance, for me to watch this four 400 currency ad instead of just me going for the doubler, which adds 50% of I don't know 2k
how much points you get.
Yeah, it's much better like uh currency per ad ratio. So, I don't know. go to the store for the rewarded ad there

because it stays at 50 gold and a thousand throughout the whole thing, right? In the start, you go in the store and this is like the biggest savior. You're like, "Yes, finally I can watch a rewarded ad
and then
it's just I've been playing it for 4 days now or three days scale. It's just bad economy design." So, I'm sorry. The other thing is that main power in this game is actually the gacha which is basically just I don't even know why they have like one time 100 gold five time 500 gold.
Yeah. Like where's the
upside?
The upside is usually like at least like I don't know do a 10 pool plus I don't know super rare or rare guarantee or something. But yeah, this doesn't make any sense. The problem with the gacha as I was saying regarding the balancing is that these cards have very very specific use cases. So there are stuff like water bonus additional damage to waterborn

vehicles.
Vehicles.
We we'll get to vehicles eventually.
Yeah. Yeah. So the thing is that for instance in current scenarios like these five scenarios there was no water. If this thing drop for me is a death weight for me, like nothing. And the game is pretty much using a Clash Royale style gacha. Whereas if a card drops, I can unlock it and use it in the slots. And then if a card drops again, it upgrades itself immediately even without any currency by the way and and then just increases a parameter that scaling. The problem with this system, this is is basically a simplified version of clash file system is that you need to put these into a scaling pool of items. So what should happen here instead of the current situation that instead of me being able to pull out every single card immediately, this should be pulled into like level ranges or something like that

where if I unlock a new scenario like three more cards get added to the pool and then I can pull out of them because this would finally streamline or let's say smoothen out the experience for every single user. So we wouldn't have this situation with me pulling two medics and Felix pulling two super weapons and like oh the gra's greatly balanced and everything and like I'm destroying everything. Yeah, sure. I thought I thought I was just skillful. But maybe because I had, you know, air burst and like Jdam then. Yeah.
You know, like what what can I do? Like honestly,
you know what can you do? You just stop whining. Finally, that
Oh, this guy like plus five ammo. Like really, this this does nothing. Oh, this is the worst. Time to die. Chance an injured enemy troop will take additional damage over time. 5% chance for four damage. I get these guys in one shot. Really? like how this can help me. So
I saw your aim. You do not get these guys in one shot. Yakob.
Yeah, exactly.
That is wishful think like it's like a

complete [ __ ] So I can I I guess like at some point maybe later in the game like I've seen some cards those are
you will get better. Yeah, I hope so.
No, I mean like the use cases will differ because there's like for instance the mythic card that I have the one where it says the where is it? This one friendly starts with 15 more health. Like maybe it's great and it will be great when my soldiers will be actually attacking the enemy which I guess will happen later down the line because the cars imply it because there's like friendly fire cards or whatever cards. So I guess there will be scenarios where there
just go to YouTube and pull pull the
Yeah, I pull the footage from the late game.
Yeah, but you know imagine I'm just Felix and I pull stuff like I don't know termite bomb slow moving flames. It's bad. Hypersonic missile or these are even better like this one. Where was it?
I have JDM. I have JDM and I have cluster secrets the battlefield and engaging the enemy with missiles like and I have like plus five HP for

nothing. So this is the problem.
I have cluster bomb and jam jagam or whatever it is. However you say that was Yeah.
Yeah. A cluster bomb. Yeah. Great. I have Yeah. the [ __ ] air strike, which is nothing.
Yeah.
Well,
you think they do they you think they let me pull that because I made an AP and then I pulled five straight from the supply drop and they gave me that to keep me happy.
It's just luck. I think it's just luck, man. I don't think so.
If they have these glaring mistakes here, I don't think so. They're that sophisticated that they would have gacha rates tied to payers or something like that. Like, no way.
You know what I did? You know what I did find though? They're clever enough to use a web store.
I know. I know. I know. Because you you are doing some some purchases. And I was like, maybe you should just go to their web shop and just uh get additional revenue because that's what people do. That's what people do. But you know, our sponsor Fast Spring has delivered D2C at

scale for over 20 years and they power top mobile publishers around the world. So as the note D2C drama partner with real world experience at scale, Fastpring is a partner you can trust with your players and you should definitely go to fastpring.gg and quickly launch your own web store or replace an existing D2C vendor at fastpring.gg. So go there and launch web store right away. The good thing about this game is that the mission system seems to be very interesting in a way that it encourages a lot of replayability because you have these levels where there are these goals and the kicker is that these goals are only three active at three at once. So once you do all of these, it pretty much gives you new ones. Even though if all of them were active together, you would

be doing all of them at once, which is not good. This this part is done very clever actually where they just give you these three goals. Once you get them, you get 25 gold.
Where's the refresh? Where's the refresh button for ads?
Yeah, there's no refresh
or currency.
You can't really refresh these, man.
Maybe you could complete one for an ad or I don't know something.
Or just or just switch the order, whatever.
Oh, yeah. Maybe get a new one from the pool. That would be
Exactly. Yeah. Yeah, that's that's
Yeah. So, this is pretty good. This is the main source of gold, which is the hard currency here, which is powering the gacha system here.
Yeah, you're so grumpy during this episode because you just had a bad start in the game.
I would I would be playing this game for a longer time if I have I guess Felix's luck.
Buy something. Yeah. Spend 20.
Yeah, for sure.
12. I spent 12.
12.
So, that's there. Then there's the energy, which if I understand correctly,

is pretty much infinite. if you watch ads because you can watch ads forever for it. So,
the thing is since you're watching so many ads during the run, like I get to the end of 10 runs and I watch 10 rewarded ads
to increase the cash and then I'm trying to look at the energy. I'm like,
yeah,
I'm not watching two more ads. Like, no way.
And then you go out of the game and come back a couple hours later.
Only watch ads on the second monitor while you play the other game. So, yeah, that you also can do. Anyway, other than that, the game's super simple. Like, there's nothing really to it. There's just the piggy bank mechanic. Start the pack with this pilot guy that also tries to neg me into one to four stars going into feedback and five star going into store filter.
And then,
yeah, there's the Yeah, just just
I'm really curious to see
which one we'll get. By the way, I got very interesting ads today. I guess we'll get either the voodoo one for the drone game. Oh yeah, see. Oh, there you go. For fun. Hello.

I've seen a lot of shooter games. I've seen a lot of uh
What was that? Chicken run chicken run skill money gaming game or whatever.
Maybe. You know what would be great if you actually write it down.
Yeah. Yeah. I guess we'll get to it. So, that one which had like horrible Slovak dubbing on top of it and uh it was really horrible. And then I think few more see right forex
n stop for fun. This is actually going after the voodoo game. Voodoo has a very good submarine game that's doing pretty well recently. You should also look at that one. I always wanted to do a submarine game.
So that's there
and we have the cash.
Is it your favorite vehicle?
Yeah, favorite vehicle. I think it's a very underserved market because it's again very niche kind of experience. Should we

should we look at the later gameplay before we look at the stats?
And also like why why would you reply like it's tough for fun? It's not going to be forex.
I stop for fun.
Why is Top Nation?
Yeah. Yeah. What the [ __ ] are you talking about?
Okay. Sorry, my bad. I guess too too sleep.
Yeah. So what are we looking? We looking at the stats.
Starts my later gameplay as well. Show later gameplay.
Also Google it. Okay. So stats. This is a heavy ad game. You can see that it scaled all the way to more than 300k downloads a day in July 12, which is two weeks ago. And from that point on, even though it declined still doing amazingly well, which is 150k downloads a day. Let's do the [ __ ] filter as usual.
Yeah, man. And we need to talk about top sea war later.
Yeah. So we'll see.
So Russia's on sorry India's on top with Russia behind it and US still I would

say pretty well there on the third place with like 700k plus US downloads. That's there revenue wise. Uh this is again pretty much doing nothing. also Miami wise as well.
Yeah. Oh, sorry. Not nothing. 35k a day isn't nothing.
Yeah, it's it's fine.
So, it's fine. It's fine. But as I said, like I'm guessing like this is mainly a driven and uh active user wise, I guess that's the one the Felix wants.
Yeah,
we have thing is there's a lot of active users. If you go to the last 30 days, it's more indicative.
Mhm. Yeah. It has been
Yeah,
like 800k on the two weeks was currently like half a million. That's pretty good.
Yeah, pretty good.
Just pull the music down here.
Yeah, please. We can't hear you anyway.
So, uh I'll go through the ad stuff if

you can find some later gameplay, but exactly what Yakob said. Right. In the store, there's a cash 1k a day every 24 hours that you can it doesn't scale with the economy, which is a big not great because there's no point to watch it later on. Then there's the store for gold 50 a day, which is also not scaling. Then X cash at the end of runs, which is the best ad placement ever. And if you don't watch that, you're going to have the slowest gameplay progression ever. It's like playing we are warriors without watching ads. It's not going to be fun.
Yeah, very frustrating.
Like playing it on a flight like no, this is a horrible game, right? But yeah, with ads everything gets s sorted. You have 2x energy for more runs, which gets really frustrating to watch. And then you have the random popups for very little cash. That's never like worth it to watch, which doesn't scale at all, which is just really weird why they do that. So 2.8 sessions a day, 13 minutes a day on average. And if you're doing 10

runs plus watching the early ones, I'd probably say like anywhere between 10 and 12 uh rewarded imped person. And adjusting for eCPMs of the last 30 days, I would say that this game makes another 35 to 40k a day in ads. So 50 to 55% more on top of that in ads. So bringing the grand total to 65k a day or a yearly run rate of just shy under $12 million if it stays at this level. And by the way, the game is owned by Mini Clip, even though it's not really immediately shown on the developer account.
It is Mini Clip.
Yeah. Yeah. It looks great. Like you see here, like this is level 10 basically the found on YouTube. You see how many abilities there are active ones on the bottom. The guy is pretty much loaded with like 40 plus missiles and then like a few more hellfires and 400 uh what was

it? Machine guns. You see like you literally started taking out like air objects like all these other interesting things. So it really scales very well regarding content. I think that's also one of its main kind of yeah main positives that the immersiveness and like the whole thing is just like great and and it's just a simple tower defense basically. You see here this is even more obvious because they're just coming from one part of the screen and there's two bridges which are basically choke points. So it's there. Yeah. Like the game play is amazing to be honest like for this kind of a game and like how light it is and how accessible and everything I think it's done very well. One other thing I wanted to show is that there's this other game called Drone Strike Military War 3D which was done or published maybe by Voodoo. And I'm guessing this game is following also that game. That game is

That's not the lore I was thinking about or Mate was thinking about.
Let's see.
Yeah, I'm just like Yeah. So, this one's past 12 million downloads. Started in
June 2022. Our favorite currently started in uh
What do you mean our favorite?
My favorite.
The Yeah. See,
it's my favorite.
Started actually in this year's April. Was it
April second?
Yeah. So, three is after.
Yeah.
But there are other games like you mentioned like the zombie gunship one.
So,
zombie gunship survival.
Survival. And there's like so many different zombie gunship ones as clones. It's
it's by flare games.
Yeah. Life for some time. still makes. Yeah. Was launched November October 27.

The issue with this game was it was too easy. There's no difficulty at all.
It's if you look at his actually stable 300k revenues for what, like five years,
a month. So, it's not bad.
Well, it's very stable.
I played this game for quite a while.
Yeah, exactly.
That's the thing.
I remember it also.
Yeah. I was like, okay, this is definitely it. And look,
yeah, basically like 200k, I guess. The ads on top of
Yeah. I mean, Felix just said uh before you joined like, okay, it's 50% ads on top of this.
300K, but this money printer basically.
Yeah, exactly. Yeah. Yeah. Yeah.
It's very rare that you get games that last that long and are that stable. H just like proves proves the point that this market just needs more of these newer versions of better games because again I can imagine this can be improved a lot still as I said in the beginning regarding the balancing of the early experience.
Three things that you would do right now

to improve it from a game design perspective.
Okay, so the gacha thing is the first one.
We we need to have cards that make sense. you cannot roll a card immediately that like doesn't do [ __ ] for you like this very bad experience or or it's not usable in current scenarios. The second one would be maybe a little bit more rewards progression systems because they have these inventories. I would maybe put into one or but what not like the progression here is good but the reward system is a little bit let's say hidden because at some point it gets very very annoying for me to always check these goals at some point because once you run out of the easy ones then they start doing these like the whole mission is basically about just like you completing a goal where for instance I don't know destroy a striker FB using a hydra so you need to first get the striker shoot it with the machine gun. So, it has low

HP and then finish it with the hydra because hydra cannot just kill it itself or stuff like that. So, it's a little bit more of like like these are other games are achievements like this is not the optimal way to give players objectives. So, they need to go there and pretty much put them down on paper for them like to follow them. So, maybe some more streamline kind of reward progression system. So yeah, I don't know, normal kill count ratios or I don't know something. So it's again even more linear or streamlined. And then uh yeah, I think that's it. Like all these abilities and all these other things, they're amazing. Another game mode, of course, that that's the other thing because once you get stuck here, you cannot get soft currency from the other ones. Like if I finish these previous levels, you just get continue. There's no doubling. So you are stuck with replaying the last one forever. And it's again a little bit frustrating when you don't have the ammunition required to finish the level and you just always end up with like I know 70% and and then you

lose always. So maybe get some kind of bonus mission level or like the usual progression stack on main saga you have different modes to help you upgrades on the main saga later. So that's there.
Very solid Yakob. Very solid.
We have a soundboard.
No, it's going to ruin this podcast. Stop it. I would just probably say from the ads, right? Like there's a lot of big geos that will never make an AP. I would just probably change the end of level to a convert or die. So if you don't watch the rewarded ad, you see an interstitial for those geos that don't convert on AP most likely India.
Okay. India.
And then also scale the the rewarded ad or the rewarded ad slots with the game play in the store, right?
Yeah.
And then also with a pop-up. It makes no sense to have it because it becomes useless after the first level.
You wait.
Yeah. Give me Give me the screen. Give me the screen.

You know, Matthew looks a bit like the Swedish flag when he's in that shirt. Like he's got the blue background and he's got
IKEA mate. IKEA mate. Yes.
Would you wear IKEA socks if I found some for you or is it only legal?
I have a I have a IKEA hat as well by the way. There you go. Yeah. Yeah, it's pretty good. Too warm though. But uh definitely helps in when it rains. Okay. So, what do we have here? It's actually was interesting from the amount of channels perspective. It's uploading Facebook main integral unity and some Google. Really kind of surprised. I don't see maybe it's not shown here but I don't see um Tik Tok as well. I would really see this on Tik Tok as doing quite well but it's just man like it's up basically the main channel. I mean I'm not surprised.
And where do you think they mediate?

Yeah, exactly.
Yeah.
Yeah.
I wonder. Uh oh. Rotate your phone to start playing. Interesting. Protect, protect, protect yourself, you know.
Protect him, man. It's almost like we saw with Yakob.
Is that you playing Yakub?
Yeah, it's like again like we are back to his side side gig.
Playing at one timeing ads for for gaming studios. Oh my god. You must be making a fortune. It's really good by the way like this whole like drone operator thing lag of like these rockets and everything like it's done so well.
Yeah. And also I mean this might just uh be scalable because of all the kind of shenanigans that that are happening around us in the world right all the

wars.
Yeah. Yeah. I guess the all the world stuff traffic and chatter is like I've seen by the way channels that are just like you know going war commentary getting from nothing to millions of subscribers pretty much.
Yeah yeah for sure
people are interested in this stuff.
I can't rotate my phone to start playing unfortunately. Uh wow I can I can actually play this
maybe. Is that a big issue with horizontal games? Sometimes it's hard to do creative or not really.
I mean that was just a terrible uh playable here. We saw we saw different playables landscape kind of no problem. It's just it's
playable. Okay.
Yeah, it just is playable.
Very interesting that the demography of this game is skewed very young actually. Yeah, I would I would
I was expecting it a little bit older, but you know, because this is the like the new stuff, modern stuff, like it's

actually pretty young.
I don't know, man. I mean,
hello, madame.
Yeah. Hello, Madame.
Yeah, we don't have the Madame drone pilot. We have a Raptor guy.
Yeah, the game is the guy and there is a girl in the creative.
Yeah. Yeah.
Doesn't matter.
Classic. It matters, man. It matters a lot.
Yeah. I mean,
trust me,
I know it matters a lot. Uh, in terms of the the UA, of course, it's just Yeah,
that's the only thing that matters here.
Yeah, for young men. Yeah, definitely.
Yeah.
Oh my god, this is so annoying.
No.
Oh, it was Unity, but it's made by Playable Factory and their new whatever Flex is. It's just doesn't really work. And uh
is that a new flex? It doesn't really work.
Yeah, that's very good flex, right? Uh now it's
Have you seen many concepts? Because it

seems towards exactly the same like it's 55 second video all over the place. It's maybe slightly different scenes, but and this we saw this before. We saw this before. We saw this again. It's like maybe Yeah. Right.
Pilot. The voodoo game is pretty much the exact same.
Yeah. I mean, we have like some new new creatives, but like
like people are used to this footage from like u news media and stuff.
Sure. But you know what what I'm missing here? Like the mass battles. No, no, no, no. Like not the
not anything else. It's just
if there was like a million people running towards you, right? Like that would Yeah.
Yes. All down. You have all super weapons and everything and it's just it would make it not believable. Think about it.
Exactly. Yeah, I know. It doesn't make any sense. So, it's like, "Oh, what the [ __ ] is this? Oh, I need to download and play."
No, no, no, no, no. I think it's riding on the premise that it's believable.

So, you mean like this is just the real footage. So,
yeah, it looks like real footage from like a war conflict of like Iran or Ukraine or somewhere. I don't know. pretty much.
You ran, you ran, everybody runs,
especially especially in this this
because, you know, it's not breaking the fantasy.
That that's the thing like this experience of you being a drone operator. It they don't really do stuff that's like completely out of out of
Yeah.
You know what? I think it would work if they had it on a bigger screen like maybe CTV.
I think so as well because There we go. DC. This episode is brought to you by vibe.com, the most intuitive streaming TV platform which designed to maximize ROS for apps and games all sizes. So even for this and I can see this creative uh on a big screen easily. Just don't forget it's that simple. Totally self-s served and yes actually drives business results and over 5,000 brands

are already using it. So maybe it's your turn as well. I just check out vibe.co which is v ibe I still think they should have mass battles.
I remember even Call of Duty had few of these levels incorporated into their campaigns.
Yeah,
definitely.
The last Call of Duty you you're a drone operator like and you're trying to take out like the Mexican uh cartel. Whoa. At least they have like this level one, level 25, level 50 kind of progression
in place, which is nice.
It's on Facebook. It just launched recently.
At least they are trying something new. At least like Okay.
AI.
Here we go. Here we go.
No, it's too long to be now.
You know what was it?
How long was it? Yes,
it was the cold meme. Coldplay meme.

Uh,
the concert.
This is the concert. Yeah. Yeah. Look,
the most expensive concert for a CEO ever.
Oh my god. Yeah.
I think this way is the end of the month.
The end of the month. Absolutely. It's just this. Yeah, this is very nice. And also this not all images are gameplay included in whatever. Okay. Nice. That's a good hook. Kudos. Yeah, that's very good. It's just not hooked. That's my biggest problem. It's okay. It's still Yeah. Yeah. I guess it works.
Now you can connect to the the actual headline here. Mission don't get caught. Status failed. Okay. Nice. Okay. Mini clip. I take everything back. I said this is going to be awesome. This is very cool. Okay. But everything else is basically the same. Uh, but this was really nice. It's just I don't think it's scaling

that much yet. We have also the talking head
down is pretty good.
Yeah, but still.
Yeah. Yeah.
Download today. It's 18 kind of pages of creatives. So, I would actually say this has a lot of um
You mean room for improvement?
That's true as well. But also kind of a lot of organics. Ah, kind of. Oh, okay. Maybe
No, they just started scaling, so I guess Yeah, it's going to
I think the food
the right game. Sorry. Is that the right game?
No, it's not. It's actually Yeah, you're right.
That's Tasty Travels.
I had some Tasty Travels. Okay. You see?
Okay. So, the organic works.
It's more than 50% of organics.
So, I guess it's more realistic. Yeah.
Yeah. Yeah.
I guess because it's of the drone footage thing. Yeah, definitely rides on that on that wave for sure.
Basically hyper casual game to be honest

like in in in in its sense I would say
why why do you say that?
Because the menu like hyper casual used to do these things that the menu there wasn't the menu. There was like literally just like UI plastered around the core. You press the button you're already playing and like stuff doesn't switch. And the creative is the core. And all these things are pretty much again the same here. So, a little bit more progression here and there, but it's kind of very very similar. They just throw more enemies at you
basically.
Ah, man. I just forgot something. I just forgot something. So, it's Okay, so it's 60k, what was it? 60k or 50k, 35k,
and then 60 on ads and then let's should we handicap web shop because they do have a web shop maybe at 20% of that or 10%.
Too much.
Why? Why is
why why is that too much? Who this guy came? I don't know.
Mr. Old guy, go to sleep.
Retention on this.
Yeah, it looks like retention as well.

Doesn't show.
No, no, no, no. Wait, wait. Maybe it's uh Oh, see. Oh, no. It's not control.
It's too early.
Too early.
Too early. too early because we have only April to June and it's that's too early. We have we have something 50 day one but day 60 it's I mean it's not there. I think what Jakob said hits the hammer right on the nail with having alternate gameplay to ease with progression like that's really like if the retention is like this right day one retention is amazing but day seven was what like one
day is 12 but then we don't have day 30 yet
you start to crawl basically because you're uh choking cannot really upgrade stuff that you need
but still interesting stuff right
yeah it's like Great, great, great,

great.
What would you say match in the top three things that you would change from the UA or improve
what I said also like from the creative point of view even though you said it's too believable and that's the the right way to do it. That's how the organic works. But then you can do all these mass battles in paid absolutely in paid like I would say that's that's an easy one. And uh and also when you said it's younger audience so I would I would add way more vertical formats and aim for reals stories Instagram in the between and also Facebook stories and then absolutely Tik Tok. I mean like why are we talking like why is not there? That's just super easy thing. doesn't really
maybe they should also ride the wave of news a little bit more.
Yeah, I was really break stuff like breaking news and then AI whatever but
honestly like if they're able to like dish out these coplay concert things like you know just recently US bomb Iran

and like it was pretty big news.
Isn't that like too much man? Like it's mini clips too big to do that I think
they're not a Chinese studio that go Yeah, they are.
Yeah. Yeah. It's like Okay.
That's very sensitive. That's very sensitive. The cold play is kind of fun, but like bomb bombing, that's not fun.
Yeah. Yeah.
So, okay. There we go. We have it guys. If you enjoyed or or haven't, just comment under the video, join our Slack channel, and um I guess see you.
We also have parties coming up when you're listening to this at Gamescom. We're doing a fantastic event on the 19th on a rooftop in beautiful Cologne in sunny Germany. Everyone is invited.
Sunny Germany.
We'll have it'll have a link here below. Sign up. Come say hi to only me because it's only the gamer there, not the other gamers and a half that are coming. But yeah, I'm the only one going.

Nice.
And you guys are going to China?
Yeah, by this time we're already back, I guess.
Yes, I think so as well.
Okay. Well, if you were in chat, you could have called him a China joy, but it's too late cuz we're in the future.
Yeah, we're in the future. Teaching from the past.
All right.
See you next time.
Thank you so much.
Byebye. [Music] Hey, hey, hey, hey. [Music]