🧠 Sudoku Master Review: The 6,000-Ad War Between Hungry Studio & Miniclip

Yeah. So 600k DAO. What do you think this is earning right now per day in ad revenue?
So banners interested
43
maybe.
Well done.
It's 4 a.m. and we're rolling the dice [music] with those coins. [music] We're the two and a half gamers. The midnight crew talking UA adverts and game design too. M feeling [music] shaku bringing the insight. We're rocking those vibes till the early daylight ka master eyes on [music] the prize. Tracking data through the cyerspace skies. Feeling stats like a wizard in disguise. Challenge [music] craft reals lift us to the high. Two and a half gamers talking smack. Slow hockey sick. Got your back. [music] Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh. Uh-huh. [music] Ah. Aha. Ah.
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No surprise. Like this is actually a game that I like. I played Sudoku like offline.
Yeah, offline. But now I'm I'm going to play this like every day.
I just hope the listeners appreciate this episode because I have never played a game cuz I hate Sudoku.
I learned feel more [ __ ] dumb than Sudoku. Like I feel so dumb.
You never played Sudoku before?
No. Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business, uh, and need funding. Here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your

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Yeah, I know. We have a streak of games of like Matt's Granny games now. Yeah, he's actually Yeah, pretty sure. I I need to I need to create a
Wait, wait.
Special YouTube session.
Hello. We are your two reluctant host and half a real Sudoku player. And today we're reviewing probably one of the most interesting titles that we've hated to play or at least Yakub and I, which is Sudoku Master by Hungary Studios. This is the first time they're scaling a game outside of the largest admonetized game in the entire industry, which is of course Blockb Blast. I'm Felix Brawberg.
My name is Mate. And we are
We are your hosts. And definitely not Sudoku players, but I mean Yaku, you

didn't ever play actual like Sudokus on paper before.
Did you do crosswords at least?
Yes, Crosswords. I did cross with my grandma. I mean sudoku is I mean it's whatever guys like you should you should definitely pay attention to it. It's you know one
sudoku actually you know when I when I actually got got into it you know what it reminds me of mind mathematical
this is basically mind sweeper like it's like it's mind sweeper without the blowout phase.
I mean in sudokumash is mind sweeper with like with
and mind sweeper is harder like I I used to play mind sweeper a lot but not not this thing.
Sure. Okay. Let's let's review mind sweeper next time.
Sure. [laughter] I mean,
look.
Jeez.
Let's just start with some numbers here, right? Because what we're entering to right now in Sudoku before we even get into the game. Not that I don't love the game play.
I don't understand it, but I don't love it, you know, whatever. But we are entering into probably what is Mini Clips, one of their crown jewels in

their gaming ad revenue empire. Right. So if you look at absolute downloads in the last 30 days, you see our number one spot, mini clip, mini clip. And if you keep going down, it's mini clip. So basically, majority of the large games is mini clip. And it's also if you go cuz you both know that downloads don't really mean anything in this genre. It's all about active DAU because these are ad monetized titles, right?
Yeah. Yeah.
And here you see number one slot with 3.2 million DA mini clip.
Then number three spot mini clip. number four spot mini clip and then you have 12 here mini clip but basically to shore up their lead in this genre they actually brought easy brain right and I'm sure probably one of the biggest reasons is they want to stay in control of this genre right
two and a half steps ahead of the whole sud sudoku genre
yeah most probably
and here I guess where is sudoku master so by daily active users after launching very recently I think it's a couple

months ago It's not very
started scaling in May, right? But yeah, they launched. Yeah, we'll see. Yeah, we'll see the chart because I'm curious to hear like what do you call this kind this type of chart in terms of the scale because it's just like roller coaster.
But this is not all sudoku games. It's just like, you know, there's 20 48 stuff like that.
Yeah, this is not like a sudoku chart. It's just like
category numbers. Literally numbers.
Numbers numbers.
Sudoku is just the biggest biggest portion of it. I just go by downloads again and like by downloads.
Whoa, whoa, whoa, whoa, whoa. Easy, easy, man. Number match. Yeah. Yeah. Okay.
Yeah. Number match. Yeah. But the inspiring thing or the interesting thing here by downloads is just how much Sudoku Where did I have it? Did I lose it?
Master. Sudoku master.
It's right there on the fifth spot, I think.
There we go.
There you go. [snorts] Snipe.
Sniper. There we go.
Sniper. Yeah. So, so Block Blast Maker, Hungry Studio, they launched this I guess in January

and then scaling just like I mean if you click on that name Felix if when you have the the screen then we might actually find out.
Here we go. Sorry.
There you go. [laughter] Yeah, but you need to you need to change the the graph so Yakob go crazy. Okay,
of course. So September 2023 and then
No, but this man like this is DA. I mean it's the game is live since January.
Download.
Yeah. Okay, fair. That's might be just like a like a soft launch or something.
Yeah. And I guess they've been scaling it slowly since May, I'd say. And I guess it's been showing up really hardcore in the charts now.
Just now. Yeah. Yeah. September.
And now is when they're crossing basically 600k DA, which is starting to be quite big. But the scale at which they're doing this, it's what's quite impressive, right? And for those of you who don't know, Hungry Studio is behind the largest admonetized game in the industry called Block Blast. It's got 41

million daily active users now. It's just a behemoth. And talked about it on the podcast.
Yeah. But also what they're kind of rumored about their specialty is is AB testing, right? So the CEO has many times said in public talks that basically they run 200 AB tests on block plus every week and that is the key to their success. 000 not 200 like it's it's actually
said 200
200 literally said 200
200 yeah a week
a month
but they have a man a month like let's be real
is that a week when we saw him talk atite
I think so it was it was way big number so
way big yeah
and then that they had the rumor that data
they are having AI to balance the game and stuff like that uh Felix can you give me the screen for a second I want to show something if keep talking numbers here. So I pull off the whole numbers category and it seems that it's pretty stale as for the growth itself

because this is like last 8 years for numbers and it you know this is like start of corona somewhere here what like 10 million downloads a month and then we're basically there
but it's part of the highly lucrative and interesting evergreen games right so the retention these games tends to be quite
people like there like a rock basically and sitting there and yeah like those are the games. Here's the sudoku master one but it's there. It's not like merge 2 or 4x or whatever. Yeah, mate.
Hello. Every week we run more than 50 AB tests across different fields.
Yeah, so it's 200 per month.
I said yeah but you were talking 200 per month but we're talking about 200 per week.
Matthew was right and Jacob
I should just have just not said anything because now he's like the [ __ ] smile on your face. I hate it. And you're right. But you never wrong. But that's that's that's the biggest problem. Why did you stop sharing? This is done. Okay. Thank you very much for

listening, guys.
Enjoy the moment. Right.
Yakob was right. So now we can all go home and enjoy.
The worst part now is
next time I'm saying something, he's going to be like, "Remember that time we did Sudoku Master?"
Exactly. [laughter] Yes. Exactly.
Oh man. Okay. Fair. Ah.
Anyway.
Oh, I'm going to enjoy this. Where's my popcorn? You playing this and talking. You don't really know how to play this game.
Okay. So, there's not even main menu here. There's nothing. It's just the boards basically.
What is it menu? Of course there's a main menu.
I'm click out.
How do you click out?
Uh, looks very different than Yeah. No, it looks very different than from iOS.
iOS? Yeah, I
really, man. Yeah, exactly. I have
I have a main menu on iOS.
I have a main menu as well. Come on, man.
I see literally nothing. I see that people sudoku sudoku master let me yeah I have a so I actually have a road like two events which is called one is called

road to master whichipated okay maybe that's the problem I just played three sudokus because it took me an hour
I played four
four win this one and gets me to menu
I played three and I got the menu so I guess it's different from iOS and Android
yeah so yeah there's home daily explore statistics even and you can play daily challenge Halloween event and road to master. So there you go.
Interesting.
Yes. Very interesting.
So for those who don't know how to play sudoku,
you need to have
I'm listening. [laughter] Honestly,
you need to like it's like basically mind sweeper. So you need to make sure that some of the rules apply and and you cannot breach the rule with the numbers in a square which is 3 * 3. There can be only one of each number from 1 till 9. Same goes for rows and same goes for columns. And this is basically the game. This means that you just need to puzzle. Yeah, it's like logic puzzle. Let's say
you need to count like with

you need to count to nine and [snorts] make sure that you count all the numbers, right? So like let's say one number is missing here, which means we just count all these numbers and we just choose
three.
Yeah, it's basically three. There we go.
There you go. There's a combo. Oh, how hard that can be.
Yes. And then for instance, there are two missing here. So again,
yeah, but it's a man it's there's already one square. So you count that square and then there there you go.
So if you go that square first, which is six is missing here and then here is what
three three
three again. There we go. Yeah. And then we go on and on.
It's not that complicated.
Yeah. Yeah.
And then you fill the whole board basically. And that's it. And also since you don't really have that uh menu there, I have actually the streak. There is the streak mechanic. For some reason, this reminds me Dualingo for I'm not sure why
every puzzle game on the market has a streak mechanic.
No, I'm I'm not saying that because of the street mechanic. [ __ ] Jesus Christ. I was just because there's daily.

Yeah.
Kind of which goes from now back in time I guess in October. And then there's explore which you can do like 4x4 sudoku, casual sudoku, 6x6 sudoku, and even blocks. Whatever that means, I have no idea. And then you have statistics which is different kind of levels of player you can you know you have beginner novice intermediate advanced expert and master which I guess you have you are the sudoku master both of you I mean that that's pretty hard actually it's it's really hard
yako when I like played this right which was hard so I hope the listeners acknowledge that but do you have the cryptogram style text when you start levels that says only x% of people that started this level beat it cuz on iOS they have every time you start.
Yeah. Yeah. 45% paper.
And do you also have the autocomplete feature when you're almost done that you can press and then it explodes in like an explosion of joyous like
why you didn't have that?

No.
Really?
It took me so long to finish. It's like uh you finish and then uh it's like when you have maybe four or five numbers left it says like autocomplete and then you just click it and then you're done.
Really? You're like, "Yeah,
oh, I didn't have it." You know what's interesting? Because he's mix missing the go back button next to the streak level three because you can
at least you'll have it here, right?
Yeah.
See? Yeah. You You don't have it there.
You lose.
Maybe
you lose all your lives.
Do you get a rewarded to revive one life?
Yeah.
Yeah. Yeah. Yeah. Yeah.
Also, there's hints hints if I click hint
and then like Yeah. Also, I can play Sudoku versus Rebecca from whatever is this. I have no idea.
So, that's also interesting. I mean, obviously, but doesn't matter.
Do you see interstitial ads when you finish a level and then also before you start a new one?
Not all the time, man.
I don't think so. I wouldn't say so.
When do you see your interstitials then?

Cuz that's the main monetization driver of the game, right?
I saw few, but not after every level. Not that much.
Quicks. Oh.
Oh, this one.
Yeah, quick sub. That's one. Yeah.
Oh, nice.
Yeah.
Oh, I didn't have IQ. What the [ __ ]
Yeah, IQ, man. I'm going to be 118 soon.
I Yeah. I wish you all the best, my dear. Yaku, please. See, a puzzle a day keeps your stress away.
Yeah,
a sudoku a day keeps your stroke away.
So, if you like sudoku, please five stars, level five, actually.
There you go. You go to through the levels right away. That's it. There's interstitial. There you go. But I guess that's like at the heart of I get to keep getting this ad always as well. What is this?
Go mining mining some crypto stuff.
But that's kind of what's behind Hungry Studios success, right? When% cryptogram.
Yeah.
Yeah. But still no main menu. Like I

don't know even how to get there to be honest.
I can just restart but this like I don't know if even breaks the streak or whatever. That doesn't matter.
Yeah, maybe some sometime later.
I I told you like the menu is it's basically
Is there visual progression or no?
There are levels. This is this is basically it is levels and trick. There you go.
And well, but then you have this which is the daily minimalistic.
Yeah. Yeah. Exactly. That's all you need.
And then you go to Yeah. to explore button and then you go sudoku 4x4. Then there's Gear Paw. There's the interstitial.
Wait a second. I got an interesting [ __ ] I'm getting the all the US
interstitials
ads. US ads, but I can't install because it's not in the Slo store.
It's nice.
Jeez. Yeah. But this is I really want to see this game and which is called Gear Paw. It's almost like a gear fight.

Okay.
Lots of gear fights. Yeah. So it takes like 20 minutes if you really go
Oh no.
What?
Come on.
Okay. I'm not I'm not Shazam. Okay. Shazam granny mate which like
No, it's not Shazam like No, no. I see like 510. But it takes time. It takes time. That's true.
Okay. Let's let's up the difficulty. Medium or what? Like these things can get very hard actually.
Oh yeah. Oh yeah. Yeah. For sure. That's for sure.
What? 50 minutes. So what what's happening? Like it's just booster based or like the banners are [ __ ] on bottom regarding monetization.
The key to
Yeah, sorry. You lose a you lose a life and then you just do rewarded video and then you get life. That's it. You you have fit fingers or hints or hints.
So there's no interstitials in between. No strength.
There are interstitials between
there are that's the thing like there. Yeah. But for me
I haven't seen them. Okay.
What I think Hunger Studio does here is like they balance out the rewarded views and the interstitial views, right? And then you the interesting thing is like

your banner refresh rate is super slow compared to what I'm seeing. Mine is on like 10 seconds, 15 seconds.
You still have the royal kingdom since the very beginning of you started playing.
Yeah. Which is crazy.
Which is Yeah.
I think they monitor all these things and they test and basically they do everything to keep you in the game exactly like they do on block blast cuz here you're after the longtail day 30 plus retention right. So, if you can keep these users in, and one of the things that Hungry Studio does on Block Blast is that they according to some people that I've spoken to in different ad networks have the biggest block list in the entire world. So, they're very
The number three you did there was a very big luck
risk. I know 5050.
Yeah,
you need to do these things like in mind sweeper. So, how Oh,
by the way, if so, yeah,
flex before you go there, there is there's a there's a mechanic where you just do if you did opposite way and you you didn't get the the free ride, then

there's like a big red number and if you go back and click on the on on the on the second option, then there's a big achievement like genius. It says you're a genius because you got it right.
It's a genius even without that if you guess it right.
Did you Did you get genius?
I never got it. I never recall it. I got there a few times.
Yeah. Yeah. It's like [laughter] it's like genius and there's there's a smile emoji there like a genius. Like it was so funny. Anyway, just Yeah. Sorry.
Yeah. So 600k DAO. What do you think this is earning right now per day in ad revenue?
So banners enter rewarded 43.
Maybe it's more.
Well done.
50k.
43 because I basically took down the eCPMs because they're probably running really tight block lists, right? So I took it down to around 43,
but they're playing the long game, right? And it's all about retaining the users, right? So it's,
you know, see if this is a success in a year.
So you're saying they're keeping the monetization low just to keep the players playing and not being too pushy.

Exactly. That's what does also. That's their strategy.
Yeah. I mean I would contra that with my experience so far because I didn't see interstitials after every level basically. So as you I know as we said like they're running [ __ ] ton of exper tests I guess like all of all three of us we have very different experience
for sure
like how can you even how can you even I mean they're big company and they've done this for block plus on a way bigger scale like the question is like how you can even evaluate this is not really He's really
we'll see in a year like it's it's a long game in a year.
I think we will see like in January
because the DA should stock because DA should like
Yeah. Yeah. Don't look at downloads. Look at the DAU. Right. Cuz it's rising. The downloads are not, but the active user base is.
Why is it so spiky by the way?
Because they Yeah. Because the
But you know it's like seasonal. No,

they tried something more or
No, they tried a little bit of UA push didn't work that well. You know, you need also an significant amount of players for all to run all these AB tests as well and they start scaling in September then dropped a little bit. Now they're scaling again. So it's like
I just want to see if it if it's the same pattern here
for who?
July looks like a good Suduku. I think maybe they increase UA spend when they increase UA spend. But there's also the same bump here in July.
How much of that is defensive do you think? Or do you think it's actually people play a lot of Sudoku in July?
By the way, that's a very good point. I was trying to find master.
Yeah.
I like don't don't laugh. I was trying to I was trying to find like Sudoku in in App Store and I was like Sudoku Master and then there was a there's an Apple search ads for for something else. Don't say Sudoku Master. There's an ad for Sudoku.com easyrain. There you go.
M
on the first spot.
So, Blog BL dear. Yeah. Hungry Studio.

This looks exactly the same.
Yeah. Check check the Apple search ads if you want to if you want to get that user base there.
Go into Hunger Studios portfolio because it's kind of obvious where they're going and they're going after all these evergreen games which is kind of also where Mini Clip is, right? So, it's
two shiny Oh, sorry there. Come on.
Yeah. See,
that's true.
Same again. July spike.
Yeah, but it's defensive, right?
Yeah, most likely.
They started to spend you spend
there's like a hidden sudoku war happening. You don't see.
So, I would say hidden sudoku war. It's just like the hungry guys. Yeah.
Oh, yeah.
That's true.
Cuz I mean, usually the hammer is quite
Yeah. go into their portfolio. But look at all these games, right? You see what they're trying. Solitaire master of course they try they want to try the like the organic uh solitaire may

I mean that I don't know
I don't think it's going to be relevant
mouth seems new really
guys don't do this please why it's so so small
I'm just going to burn yourself don't do this okay yeah but this makes total sense like just make like a giant driven solitaer game because there's like a lot of space there I've been literally monitoring the space for some What? You know how much downloads this category gets?
I know. Yeah. Yeah. Of course. Yeah. I already It's just the
I know it's Yeah. Soliter games like a classic Sier Games with ad monetization. I know. Like it's it's pretty.
Maybe you want to go mind sweeper.
I mean, seriously,
I can put it there.
Anyway,
sure.
Uh yeah. So, of course, like drive [snorts] more at at stuff basically.
Drive more at stuff, boy.
Yeah.
Okay. So, Felix, anything else you had out there or we go Uway?
No, we go UA. Go Uway.
No, I I want to say and thank our dear sponsors this time no ambush ads

because, you know, I want to change it as well. This episode is brought to you by Fastpring, the no [snorts] drama D2C partner that's been scaling with mobile publishers for over 20 years. Will be interesting to see if these games ever have web shop. I don't think so, but whatever. So if you want to launch new web store or replace your current DT setup or add the backup plan, Fastpring is here for you. So they know the space, they move fast and they won't definitely won't waste your time. Check out them at fastpring.gg. So go to fastspring.gg and set up your web store and go there. Okay, mind sweeper, how you doing?
Yeah, same category, man. Numbers.
Sure. What kind of numbers is like? What are they
What are they doing? [ __ ]
Yeah, it's super small. Exactly. Because nobody cares. Nobody cares about my
sweeper is great.
Of course. Okay. Okay. I'll start with this actually. So, you know, because I almost

lost my mind. I was like, why are they even thinking about Snapchat? Like, is Snapchat still a thing? So they were running Snapchat for some time but obviously in yeah that July or wherever it was like they started scaling it they started scaling Facebook because like that's where you have all the old people obviously but now it's kind of Facebook Tik Tok integral up obviously and all of the different channels so they're running a lot of different things which is nice.
Why would it start on Snapchat?
Yeah, it's like Snapchat and Facebook. I was like what? Why? I mean for whatever reasons I guess it's they had their incentives but I mean they then when things started to go serious like they said ah let's stop this raid let's let's start with with actual UA channels and that's why they're running mainly Facebook and the big guys I mean there

is still snapshot but it's like 1% from hero to zero basically 6 months anyway creatives this is this I mean I started seeing these ads almost on a daily basis like five times younger.
My IQ is low.
Much younger audience, isn't it? Like the main one is 25 34. I see.
I still think it's like 35 plus. Like the young audience, I don't think they get the the sudoku that much. I mean, whatever. It's just like for me it was always way older audience, but who am I to judge?
Mhm.
See, this is what I like actually. I mean I'm not sure like why I
so drawing on your hand.
Yeah.
This reminds me of Plantin's creatives like it was also a bit like this
and also you see this the
ordinary smart genius you know where we saw this impulse.
Exactly. It's impulse because this is basically this exactly the same concept just with numbers and but
this is the whole like brain training

get your IQ increase [ __ ]
Yeah. Exactly. I mean what else do you need? He had this I think in the beginning when you start the Sudoku master thing it asks you like why do you play this and they were like I want to improve my brain blah blah blah.
So I had one question actually because there's like oh we need to know like
that that's important
who you are
but then it was like have you played Sudoku? I never played Sudoku. I'm like pretty
you judge your own difficulty basically.
Exactly. But then I was like okay I played Sudoku before. I don't play it often but still I I played it but it was I put I put there I never played Sudoku.
Maybe that's why you didn't go through like the different uh levels and stuff.
That's why I don't have a menu.
The main menu. Yeah, that's why you don't have the menu.
Why you don't have ads that come up on you? I put myself as an expert even though I never played it.
Really? Okay.
Maybe that's why you delay ads. Like if you get frustrated like in your learning, you don't want to see ads, right?
Exactly. You're basically just call them all
you're basically watermelon your hand

but also the watermelon.
Very small watermelon.
Hungry studio. It doesn't matter, man. It's just made of perspective. Yeah. Hungry studio. Yeah. Yeah. Here's here's there like hello hello. So we have more. We have also the back of a lady. I mean
and we have to
it's almost like this voice over is almost like hearing your like I was right. I'm always right and you're always wrong. It's exactly that like I'm hearing this in this. So yeah I mean guess what?
10 million times with different voices.
Look they changed out the watch. new brand of watch there on that one.
And like didn't even notice that. So you can you can tell I'm not a watch person.
Mhm.
But you see it's all like the the same like the impulse style of uh game. Yeah. This is actually how you can play this as well. This Yeah. This actually tutorial. This is how you play.
Is she playing sudoku or tic tac toe?
No, like this you can't you know like see because you can't place play seven here, seven here because you that's those
okay
those are already taken by the other

sevens. So, how many creatives?
Yeah, 14,000.
14 14,000 in last year.
Last year today 13,000 last like last 30 days.
Ah, 6,000. There you go.
That's why that's
This is the game they talked about at Amplify when they were saying that you need at least a thousand creatives a month. This particular example had more. This could been it.
It could be it. Yeah, it could be. Uh, let me check. I mean, we have 600 creatives in the last 30 days for uploading only. And this is playables and videos as well.
How much is that compared to blog blast? Oh, yes. Now we're asking the interesting questions. Block plus I expecting we will have.
Let's see. Now plug in only 1,700. That's very nice more. Yeah, I mean that's that's different. That's a different scale though. But very different scale, but it's not that big of a difference that you you would think. But still 600 that's that's very

impressive. And this is also a playable. So let's see.
Can you compare Sudoku from Mini Clip also as well? That's really interesting. Number match is the main one.
Yeah, that's easy burn.
Number matches by downloads.
Wow.
Really?
No bueno.
I think now we're going to talk.
What are they laughing?
What? I mean that's like this is the sign of a Chinese company.
Yeah. Exactly.
And exactly like they know that if even if you have because this is I mean this is what's what's interesting about like Chinese companies and the hungry studios because you have all these different games that we talked about on the podcast and you have like a very boring gameplay. So like what do you do?
Yeah. And they usually
and they still do 600 creatives.
And these guys still do 600 creatives because they know you need to spin it from 10 million different kind of

variations. And even if the variation is like here it's a different hand. It's a different voice over. It's here you have this is a playable on the right hand side. is a video and this is only appliance previous games are also only on Applavin but like it's X more Caves only on Applav that I mean that's like go to the UA month I want to see if it's the same number
oh July yeah let's go back to July
okay let's do this now it's now it's actually interesting so this
now is now we're asking the real questions
yeah this is what's happening when you play a game you have go by mind
yeah I know because I'm Right.
Oh,
[ __ ] I mean, seriously.
Oh, wow. Wait, wait, wait. Don't argue. This is This is This is good. Come on. Yeah. So, put their
numbers matched. 600. Okay. Now, we're taught. Then we have Oh, you can you can actually do this. That's amazing. Oh, thank you very much, Sensor Tower, for making my life easier.
So, even during defensive UA month, they

were still outnumbered than behind basically like four to one.
Four to one. Yeah, exactly. Wow. Because this is how you do UA. I mean, this is exactly how you do UA. You just I mean, especially in like this this year, 2025. That's what I've been talking about like since the very beginning of the year.
Wow.
You need you need that [ __ ] like volume. I mean, it's like it's not no other way because I mean, you remember Galaxy said,
"Wait a second." Like the volume they had the volume like they actually have higher volume. It just just the variation in the UA was just much lower. Downloads wise, it's kind of the same. just the number of creatives like the quality of UA is different.
Yeah. Yeah. Yeah. I want to say with Alexis mentioned when we we're talking about out like as soon as you put new creatives into the mix they will get initially like impression boost which if you if you add volumes then you will get more and more like chances to get the creative winner again. But yeah that's that's that's the difference. Also I think like this sudoku com and number

match are also older games than hungry sudoku master. So usually when you start these types of UA kind of activities then you just launch with a lot of ads because you kind of don't know what exactly works that well although I don't think like this is exactly like what we are looking at.
That's interesting. Also,
can we add this to when we do creative reviews? Cuz this is interesting. The fact that we can get the number of creatives here. That's um
absolutely.
Yeah,
absolutely. Which is going to happen next month because it's already end of October and we didn't do October episode or no September. Anyway, so let's go back back to the Sudoku master for let's say last 30 days and even last day.
Well, let's end this like this the whole topic basically. What's the what's the prediction here? Basically having much more robust UAE uh concept variation means like you win eventually like the whole UA war.
100% 100% because it's uh you can't even

compete with all the different uh different variations in meaning imagine this from the players perspective. You see one ad 10 times a day.
Mhm. or you see 10 different ads from the same day from the same game which
exactly
is there some kind of lag time I guess with staying power because some of these games have been around for a very long time right so I'm guessing they need to have a really high creative velocity for longer to have a impact right but there will be an impact
there will be still I mean I mean last 30 days 15,000 credits we went versus six
come on if See, just for for the fun. There you go.
Wow.
And even this And even this is super high. This is super high. If we do,
but would be higher than
I mean
a king shot. Now we're talking.
Yeah. 8,700. There you go. So this
Yeah, but they don't have the volume

there.
I mean, no one has bigger volumes than Hung like Hungry Studio for Block Blast.
Yeah, sure. But you see
this is just like this is why Kingshot is where it is at the moment.
This this is why this is exactly why.
I mean obviously the game is absolutely amazing but still I mean and since we're talking about Sudokum master like the trajectory from now until next year and like where you want to talk about like oh well it was a bingo episode where you would like talk in a year like how it's going but still like this is going to my assumption is like this is going to go quite well like in the next couple of months. Even Chpt has less creative. That's interesting. You know, they have three million downloads a day or something like that.
Yeah. Yeah. Yeah. Yeah. But it's way different
like
it's way different because it's a game and there's a lot of organics as well at the same time.
All all the organics basically.
Yeah, exactly.
They have 100 million downloads a month.
Yes, that's pretty much it.

Great insights as usual. Don't forget to always check out Two and a Half Gamers to stay two and a half steps ahead of the creative game.
And uh thank you very much for listening. Check the Slack channel for the upcoming games we're going to discuss and put your comments in. Whatever you you think about that you you want to share with us. See you next time.
Go player.
Thank you. Bye-bye. Heat. Heat.