Lilith Games
19 documents in the library are about Lilith Games, from writers such as Deconstructor of Fun, Sensor Tower and GameRefinery, the newest from 2026. Each has a summary and key insights with the page they come from.
Lilith Games is a major Chinese game publisher and development company headquartered in Minhang, Shanghai, China. The company employs over 2,300 people, with offices in Shanghai, Shenzhen, Beijing, Chengdu, Singapore, Tokyo, Seoul, and San Francisco.
- Founded
- 2013
- Country
- China
- Games
- Rise of Kingdoms, AFK Arena, Mr. Pumpkin 2: Kowloon Walled City, Warpath Ace Shooter, Dislyte, Palmon: Survival
- Links
- Official site
Company data from IGDB.com
Key figures
The success of titles like Lilith Games’ 'Rise of Kingdoms,' which generated $100 million in its launch month without major Android store presence, proves that intensive marketing can offset the loss of traditional distribution channels.
Niko Partners, 2026 · Take Rates in China, p. 6
Lilith Games is facing a difficult fiscal period with year-to-date revenue down approximately 30% and a monthly active user base currently ranging between 8 and 10 million.
Deconstructor of Fun, 2025 · Is Farlight 84 Really Relaunching AGAIN?, p. 5
Rise of Kingdoms has generated over $2 billion in lifetime revenue since its September 2018 release by developer Lilith Games.
Udonis, 2021 · Rise of Kingdoms: Analyzing How It Became a $2 Billion Game
Lilith Games successfully entered the market with a 2.89% revenue share in Q2 2020, generating $55 million in quarterly revenue primarily through the launch of 'AFK Arena'.
GameRefinery, 2020 · Chinese Mobile Games Market: 2019 vs. 2020
Lilith Games' AFK Arena experienced a significant surge to $88.3 million in revenue following its launch in China, nearly tripling its previous monthly record of $31.2 million set in August 2019.
Sensor Tower, 2020 · Top Mobile Games by Worldwide Revenue: January 2020
Documents about Lilith Games
Google's €890m EU fine and why Netflix's gaming figures mean nothing | Week in Mobile Games podcast
The European Commission has imposed an €890 million fine on Google for violating the Digital Markets Act, specifically targeting anti-steering practices and self-preferencing within the Google Play Store.
- The European Commission has fined Google €890 million for Digital Markets Act breaches, consisting of €460 million for self-preferencing its own services and €430 million for restricting developers from directing users to alternative, cheaper purchase channels.
- Tencent is reportedly in talks to acquire the mobile game developer SuperPlay from Playtika in a deal valued at up to $1.5 billion.
- Netflix’s claim of a 600% increase in mobile game engagement is considered a 'vanity metric' by industry analysts because the company fails to provide standard health metrics like Daily Active Users (DAU) or Monthly Active Users (MAU).
TWIG #385: $100M for Indies, Lilith Goes Casino, Google Play Changes, and Toon Blast Breaks Bad
The mobile gaming landscape is undergoing a fundamental transformation driven by shifting discovery mechanics, evolving monetization strategies, and a recalibration of investment models.
- Griffin Gaming Partners has launched a $100 million project-based fund using revenue-share agreements to provide an alternative to equity-focused venture capital for indie studios.
- Embracer Group plans to split into two separate entities by 2027, decoupling its prestige intellectual property from its mobile assets to reverse the effects of unsustainable acquisition strategies.
- Google Play’s shift toward AI-powered conversational search requires developers to move from keyword-based optimization to natural language strategies, likely favoring ad networks with higher bid capacity over individual developers.
Take Rates in China
The analysis evaluates how take-rate structures shape mobile game monetisation in China and whether higher-quality development can outweigh the pressure of traditional distribution fees.
- Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
- Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
- While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.
Is Farlight 84 Really Relaunching AGAIN?
Lilith Games is attempting a second global relaunch of its mobile shooter, Farlight 84, on August 7th.
- Lilith Games is executing a second global relaunch of Farlight 84 on August 7th, attempting to reverse declining retention and performance issues that followed its May 2023 debut.
- The Farlight 84 relaunch pivots toward mechanical differentiation by introducing a first-person mode, upgraded graphics, and creature-collection mechanics integrated into the battle royale loop.
- Lilith Games is facing a difficult fiscal period with year-to-date revenue down approximately 30% and a monthly active user base currently ranging between 8 and 10 million.
TWIG #343: Match Villains' Monster Raise, Roblox's New Numbers, and the Lost A of AAA
The gaming industry is currently undergoing a structural transition characterized by a retreat from bloated AAA production cycles and a reevaluation of capital allocation strategies.
- The gaming industry is shifting away from bloated AAA production cycles toward smaller, agile development models as the 'aggregator' business strategy fails.
- Roblox has reached 112 million daily active users, demonstrating the effectiveness of aggressive live-ops and influencer-led marketing over traditional celebrity campaigns.
- A U.S. court ruling against Google mandates the opening of Android app distribution and payment systems, potentially forcing platform holders to lower commission fees.
Week in Mobile Games E39 - Mobile's hot new releases and the loot box investigation unpacked
The mobile gaming industry is currently undergoing a structural transformation defined by the rise of high-fidelity, cross-platform titles that bridge the gap between mobile and console experiences.
- Nexon’s 'Dungeon and Fighter Mobile' generated over $1 billion in iOS revenue in China within six months, highlighting the massive financial potential of successful mobile titles.
- The mobile industry is shifting toward high-fidelity, cross-platform experiences like 'Infinity Nikki' and 'Delta Force' that emphasize cross-progression to bridge the gap between mobile and console.
- Investors are increasingly prioritizing daily active user counts over traditional retention metrics, seeking shorter return on investment windows of two to three years.
The Rise of Chinese Gaming in 2024
The gaming industry in 2024 has witnessed a significant surge in the global influence of Chinese titles, extending well beyond the high-profile success of Black Myth: Wukong.
- Dungeon & Fighter: Origin has emerged as a top-tier revenue generator, frequently competing with Honor of Kings for the number one spot in worldwide mobile game revenue.
- Black Myth: Wukong maintains a dominant position as the top-earning game on the Steam platform.
- Tencent expanded the global reach of Honor of Kings in 2024, a title that has historically generated over $12 billion in net revenue and surpassed 350 million downloads.
Media Buying Challenges for Strategy Games
The analysis examines how rising media-buying costs and shifting player expectations are reshaping advertising strategies for strategy games.
- Media-buying costs for strategy games have surged, with Meta-owned platform CPMs rising 34% to $21 in 2021.
- Strategy games require high-frequency creative production, averaging 1,315 distinct creatives per advertiser with an average ad lifecycle of only 31.5 days.
- Publishers are increasingly adopting 'light gameplay' ads that utilize hyper-casual mechanics to drive rapid audience acquisition, though these campaigns often result in lower player retention.
Will Dislyte Be Lilith's Next Big Mobile Gaming Hit? | Deconstruction ft. Game Experts
Lilith Games has established a significant presence in the mobile RPG market with Dislyte, a title that demonstrates the studio’s ability to succeed without relying on established external intellectual property.
- Lilith Games successfully launched Dislyte as an original IP, achieving initial revenue figures that outperformed established competitors like Marvel Strike Force.
- Dislyte has transitioned into a stable performance phase, currently generating approximately $1 million in net weekly revenue.
- The game’s market differentiation is driven by a unique modern aesthetic, high-quality production values, and an innovative user interface that balances monetization with player progression.
Dislyte: Lilith’s Mythology & Music RPG
Dislyte represents a strategic expansion for Lilith Games under its Farlight Games publishing brand, positioning itself as a high-engagement, turn-based hero collector RPG.
- Dislyte utilizes a gacha system with a 1% legendary pull rate and a 0.07% chance for legendary Shimmer heroes, mirroring the monetization models of successful titles like Raid: Shadow Legends and Summoners War.
- Three weeks post-launch in May 2022, Dislyte secured the third-highest revenue position in the US squad RPG category, trailing only established titles like Marvel: Strike Force and Star Wars: Galaxy of Heroes.
- Unlike Lilith Games’ previous hit AFK Arena, which relies on passive idle progression, Dislyte requires active player engagement through auto-farming features that necessitate the app remaining open.
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
This analysis examines the highest-grossing mobile games across iOS and Android platforms during the second quarter of 2022.
- Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
- King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
- Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
AFK Arena Analysis: The Road to 1 Million+ Daily Users
This analysis examines the growth and marketing strategies behind Lilith Games’ AFK Arena, a mid-core idle RPG that achieved significant global success.
- AFK Arena has achieved nearly $1 billion in all-time revenue, maintaining monthly revenues above $10 million since July 2022.
- The game demonstrates high monetization efficiency with a global Revenue per Download (RpD) of $22.10, rising to $24.27 in Tier 1 Western markets and $53.54 in Tier 1 Eastern markets.
- User acquisition strategy relies on segmenting creative assets by specific player motivations, such as targeting busy professionals with 'idle' gameplay features and collectors with hero-focused content.